High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. Basically, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.

Off-Page SEO optimization

If you are familiar with search engine optimization (SEO), then you know that there are two overarching processes: on- and off-page optimization. This post will deal with off-page optimization and discuss techniques for performing it. Make sure you know the fundamental purpose of SEO before beginning.

Off-page optimization is a process that involves making your page appear more credible and worthwhile to search engines. There are many different ways that engines could go about judging webpages, but this post will discuss the method employed by the Google search engine algorithm. Google judges pages using a statistic called “page rank” (PR), and it gets this number from the algorithm. Keep in mind that the Google algorithm is a closely-guarded secret of the company, so nobody knows exactly what determines PR. However, there are some general guidelines that have proven themselves effective in increasing PR levels.

Backlinks are the soul of PR because Google uses backlinks to determine page credibility and worth. The idea is simple: if a bunch of webmasters are linking to your webpage, then you must be providing good content. So, Google’s bots “crawl” the web by starting at indexed pages and following links to other pages. When a webpage that has been indexed by Google and contains a backlink to your site is crawled, Google “finds” your webpage and considers adding it to the index if it does not contain duplicate content. But not every backlinks is worth the same amount. Backlinks from pages which are already established with high PR are worth more than from pages with low PR. The idea has changed to this: if webmasters who have already proven themselves worthy are linking to your webpage, then you must be providing outstanding content. You can mix and match backlinks from other sites based on your political pull and resources.

There is another alternative – linking services. These are companies which you pay to artificially boost your PR. They do it by adding your backlink to their link “farms”, or pages designed only to provide linking power. Keep in mind that these companies are not always able to increase your PR and can, in fact, damage it if they are caught by search engine bots.

Off-page optimization is arguably the most difficult part of SEO because you are not in control of what other webmasters do. Work hard at organic link building, and always test a link service before gambling your PR!

SEO On-Page Optimization

This post will assume that you are familiar with the basic idea behind search engine optimization (SEO), and will discuss on-page optimization. This type of optimization consists of different strategies you can use to configure your physical webpages for SEO marketing.

On-page optimization is important for two reasons. First, it defines for search engines exactly what your website is about thereby making it possible to target keywords. Second, it allows your website to establish rapport with search engines, thereby increasing your probability of getting higher search engine results pages (SERPs) rankings. As you can see, on-page optimization is pretty important.

Helping search engines understand what your webpage is about is a graphical and content process. First, realize that search engines read “pages” just like English readers do – top to bottom, left to right. If there are page columns, search engines read the left column from top to bottom, and then moves right. Therefore, it can be slightly more advantageous to place content near the left top and links near the bottom right. The content process consists of choosing your target keyword and placing it where it belongs: the title, the URL (web address), the first sentence and paragraph, at a keyword density of 3-5% in the body, and in the last sentence. Titles should be notated with the H1 tag (for those who know HTML), and the keyword should be used in a case sensitive, exactly-as-stated manner at all times (e.g. “LA Raiders” is not “la raiders” is not “the LA raiders”, etc.). Also important is the use of “long tail keywords”, or keywords that are not specifically targeted but may establish more page credibility with search engines. For example, a webpage selling tea might also discuss coffee, lattes and mugs. While the webpage is targeting “tea”, the long tail keywords are picked up by search engines and related to the target keyword. This is helpful when the targeted keyword is an English homonym (has more than one meaning). A webpage discussing Java should also discuss computers and programming – the context clues will tell search engines that Java is not to be confused with coffee.

The guidelines above are all about optimization on the webpage itself.
Keep in mind that organic SEO requires efforts to market your page links to other high-quality pages (high in the SERPs rankings). Make sure to add on-page optimization to off-page efforts for maximum effect.