Social Bookmarking: An Important Cog In The Marketing Machine

Many of today’s businesses are internet driven or rely on traffic to their website to generate fresh leads. Social bookmarking, while not as popular as tweeting or commenting on MySpace or Facebook, is a convenient venue for your more established customers to help refer you to new clients. Every time a new page is bookmarked several interested parties will follow that link to your site. What happens when they get there is up to you.

In order for social bookmarking to be a successful part of your marketing campaign you will have to hold the readers attention. The best way to do that is to offer informative and interesting copy. Most sites fail in this area. Quite a few site owners try to write their own copy or hire a copywriter based on the amount charged per hour. That is actually the complete opposite of what you need to do. The first consideration of copy is to make sure it is written in proper language—whatever language you are targeting. The next is the proper positioning and density of your keywords. Both of these can be checked by requiring work samples before you hire a copywriter.

Social bookmarking brings a nice bonus every time one of your pages is marked for the first time: a backlink. Since these links are all important to acquiring page position and page rank, this bonus is very important to a site’s owner. These are targeted backlinks and the traffic they generate is actually looking for the product they are exploring by following your link. Your percentage of sales from this traffic will be higher than a normal click through from a search engine. Every website owner is looking to increase their sales percentage.

The importance of social bookmarking in any web 2.0 marketing campaign is impossible to deny. On the downside it is a time consuming attack. The most popular sites have subscribed to some of the automated bookmarking programs, but not all of them. You can spend hour upon hour focusing a social bookmarking campaign and not be effective. This is one aspect of SEO that should be left to the experts.

Top Three Website SEO Tips

There are dozens of tips that can be given for website SEO, but many of them are redundant. You can not take a haphazard approach and hope to get page rank or search engine position. You have to take an overall approach, sort of a holistic medicine in order to cure your poor search findings. To help you here are the top three website SEO tips.

Keyword density

Your keywords should appear in your text and titles with a decent frequency, but they can be overly used at the same time. The ideal keyword density should range anywhere from 1-3%. Many experts claim that a percentage as high as five is alright. The truth is that even a little overboard can bring a negative result from Google’s algorithms and spiders. Try to place your keyword in your title, once in the opening sentence, once per paragraph, and again in the summary of your page’s content.

Place keywords in URLs

An often overlooked aspect of website SEO is the placement of keywords in your URLs. Every one of your pages should have a file name that contains the keyword. Those pages should also be in a directory that contains the keyword. The keywords should be separated by dashes. Follow a rational approach to naming files and directories. Make sure that they follow a hierarchy.

Good content

Always write for people and have excellent copy on your site. Amazing copywriting is the most basic need that has to be met for website SEO to be successful. Good copy will attract inbound links and hold potential customer’s interest. Also, search engines have ways of recognizing good copy from spam and will reward your site for that good copy. Holding your visitors interest does not always mean using a sales pitch. Providing them with tips or a video that helps them can create a return on investment that will more than justify the time and money spent creating the copy.

Website SEO is more than submitting to directories and hoping that Google finds your site. If you follow these three easy tips you will be farther along the path to first page position than you ever thought you would be.

Targeted Email Marketing vs. Microblogging

There are many benefits to targeted email marketing. Some of those benefits are shared by microblogging- Twitter, Facebook, etc. However, a good email campaign will overshadow anything you can do in 140 characters and everyone that you send your material to has already opted in. Here are the benefits of targeted email marketing vs. microblogging.

Potential customers have opted-in

On microblogging sites you will slowly develop a following that will soon delete you or ignore you if all of your messages revolve around a sales pitch. With targeted email marketing you have already overcome that obstacle. Each recipient has already filled out a form that suggests that they wish to hear about your upcoming offers. This form also gave you plenty of demographic information to work with. You can target certain age groups or gender sets with your offers. All of this decreases the chance that your email will be deleted or ignored.

Targeted email marketing can be automated

Targeted email marketing can be easily automated or handled by an experienced company. All you need to do is subscribe to a good autoresponder service. If you are not a good copywriter, hire someone to fill your ads with appealing copy. Edit their work to ensure that the subject line is enticing enough to get the receiver to open the email. The subject line is the deciding factor in the decision to delete before reading for over 90% of recipients. With any microblogging approach, you have to maintain it daily. The lost time usually does not make up for itself in sales or traffic to your site.

Internet marketing is very important for any company, but especially so for any web based commerce business. There are many approaches to create traffic and a buzz about your company, but targeted email marketing is one of the most surefire, low return on investment methods available to everyone. Creating email leads that generate sales is crucial to the livelihood and longevity of your business. That is not to say that you should ignore microblogging completely. As with any internet marketing campaign, you have to take a holistic approach. Each step compliments the other.