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The Importance Of A Press Release Service

A press release is usually a one page document meant to let as many people know about a new product or service as possible. How do you create that press release and make it seem newsworthy to various media outlets? That completely illustrates the importance of having a press release service on retainer. A press release can be used to create backlinks and drive traffic if it is written and distributed correctly. A good press release service should be able to offer both copywriting and distribution services to you.

A press release service will be able to take your company’s upcoming event or product launch and make it newsworthy to the world. If the content that is written sounds like a sales pitch, most news and press release companies will not publish it or refuse to accept it in the first place. Writing a press release borders on being an art form. The copywriter has to walk a tightrope between news and company promotion. One misstep and the whole thing has to be scraped and the writer will have to start all over.

The other aspect of a press release service to be considered is their distribution process. Most will not tell you exactly what websites and wire services that they will use, but you can get a general idea of their strategy. If the service is worth its salt, the company will use a web-based approach while making attempts to get your press release into print. You will want a minimum of several dozen websites to release your press release to optimize the organic SEO effects for your site. The sheer volume of submissions needed can be tedious and overwhelming for an individual. A press release service can automate the process for you and free up a lot of your time.

A well prepared and distributed press release can boost your organic SEO beyond your imagination. A solid and reputable press release service will take the angst out of the process. There is no reason to feel that you are alone when trying to SEO your website. By hiring out some aspects of it you will accomplish your goals faster and more efficiently.

How Important Is First Page Placement

The importance of first page placement can not be overstressed. In order for a website to thrive and convert sales it has to be visible. In general, unless a person follows a link from another site, they will only look at the first page of results. On rare occasions they may go through the first five on the second page. Those sites that struggle for the bottom results will ultimately fail. Here are a few tips on how to capture first page placement in the search engines.

The first thing to consider when trying to obtain first page placement is keyword research. There are many good services available that will offer you a keyword search run for a reasonable price, but you will still have to cross check those with a Google tool to make sure of the frequency and relevance of each keyword. Sometimes the best attack is to go after the less common keywords first. Being ranked well for longtail keywords will still drive some heavily targeted traffic to your site and increase your sales rate. Once you have established your site in the longtail region, go after the most heavily competed for keywords. It will take more effort to capture any kind of placement for these, but the effort will be rewarded with heavier sales.

Keyword selection, use, and distribution are very important items, but they are all for naught without a consideration of the other on page factors of your site. Meta tags, content, and url normalization have to be looked at before you will capture first page placement. Meta tags have to contain your keywords. URL normalization will help the search engines’ spiders to follow and index your site. Always remember that content is king. You have to use a proper keyword density- 1-3% – to avoid spam penalties. People have to feel that the content is written for them or they will not trust your site enough to buy from you.

First page placement is the Holy Land of the internet. Sales flow every day from that placement. When you try to capture on of those top ten spots, consider whether or not you truly have the time to make it happen or should you hire an outside company to get you there quickly and efficiently.

Article Writing And Submission: A SEO Must

Search engine optimization is the life blood of every website. Content is king in order to climb the search engine position chart. Article writing and submission can help you with both. For the most part website owners find article writing to be a daunting task. That’s not to mention the time consumed by submitting those same articles to the large number of directories necessary to effect a change in your page position. Is it all really worth it? Here are two reasons that article writing and submission are an SEO must for every website.

Backlinks

You may be thinking ”Duh!”, but articles submitted to directories are backlinks that are permanent and one way. No link exchange is needed or subtly required. Article writing and submission can gain you more links, faster than any other approach in the web 2.0 environment. These are seen as relevant links that help to garner higher page positioning than spam links from around the web. The secret is the keyword density and the quality of the content of your articles. Junk articles that do not hold your readers interest will be a waste of time. Those same articles may be looked upon as spam by the editors of the article directories and refused, anyway.

Targeted traffic

Article writing and submission will help to put your website in front of people who are interested in the product you are writing about and, ultimately, trying to sell. The average reader researches a product and reads about it for the express purpose of buying that product at some time. Your job as a website owner is to provide them with the information they are looking for so that they feel a sense of trust in buying from you. This is where an overt sales pitch may get them to click farther down the search engine results and look for better information elsewhere.

Article writing and submission pulls targeted traffic and quality backlinks to your site. That is a simple sentence, but such a complicated and time consuming concept. Most people find that they can not write interesting copy, original content, or do not have the time to write and submit their work. Hiring a company to perform one or both of these services could put you way ahead of your competitors.