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The Lost Art of Directory Submission

Maybe you don’t know what a directory is – which might mean you have no idea what directory submission might be.  And that’s fine, because I’m about to lay it right out, so that this art form doesn’t die out any time in the foreseeable future.

Directories are websites that catalogue and provide links to good (and sometimes truly great) web sites.  And of course, you might be wondering how these directories know that a web site is up to snuff.  The part that separates a directory from a search engine is that search engines populate their lists through software (often known as “spiders,” even though they aren’t really arachnids), while directories are produced, added to (and sometimes subtracted from), and just generally maintained by real, living people who actually look at the sites themselves.

A good directory features the very best, especially in regard to a specific niche of sites or subject matter.  And when you practice directory submission, you really do need to keep that in mind; after all, when someone searches for “poisonous snakes,” they most likely do NOT have any particular interest in seeing your awesome site full of Dodge Vipers.

This brings me to a very important point, both about directories themselves and about directory submission.  In most directories, there are tons and tons of sites that might be better at being general than yours is.  And for this reason, directory submission to these “general” sites is just plain ridiculous.  You have GOT to niche it down, if you want to be positively noticed in a directory setting.

So you have to decide on what you really intend to say with your content, and figure out who your target readers might be – keep in mind that “might be” makes the concept malleable; you’ll never know who your most loyal and (hopefully) profitable readers are going to be until you’ve rigorously tested your theories.  Here’s an example:

Say you write a blog about the finer points of Ford Mustangs from the 1960s.  If you submitted your site to a directory, you’d be lost in a massive shuffle if you tried to get a good position in a directory about “cars.”  But you might experience more success if you submitted to a directory about “1960s muscle cars.”  And you’d most likely be a shoo in for “1960s Ford Mustangs.”  And which directory would you guess is most likely to be perused by your target readers?  If you can’t figure out that one, I’m not going to help you.  The companies like Elite SEO marketing might have a better way to explain it to you.

Blog Posting — Aim to Post Higher

What is a blog, anyway?  Is it nothing more than a chance to vent about any given issue you had lately – maybe the mail man delivered your neighbor’s mail to your box (and vice versa), thus forcing you into the moral quandary of whether it would violate the “spirit of the law” to switch the mail, according to who it is actually supposed to go to.  Now I’m not saying that those whining sessions ever happen, of course – most blogs are strictly professional and well written… in some fantasy land inhabited by people under 12, maybe.  In this world, they’re kind of the norm – and you need to differentiate yourself from those blog posting n00bs, by being professional and adding tons of value to your customers.

Of course you’ve heard that line before: “Find the most effective way to give the other fellow what he wants.”  It’s a Dale Carnegie classic… but even though old Dale never lived to see the Net, I think he’d agree that blog posting is the same as selling something – give someone what they want, and they will most definitely come back for seconds.

But have you ever considered how far that kind of thinking can be taken?  In the world of blog posting, and indeed in the whole Internet, there exist a never ending number of possible places where posting (and possibly cross posting) can enrich your business.  First off, just getting your name out there is a start – even if they hate you, at least they know you.  Secondly, you have the chance to tell people what they want to learn – or confirm something they may have heard, but maybe weren’t so sure about.

And of course, the biggest impact you can have in posting to various blogs (especially your own) is that at the end, you can mention that, “If you’d like to learn more…”  And after those ellipses, you can offer all sorts of things.  For instance, subscribing to your e-mailing list, or maybe you could direct them to a site where they might download some free reports — and since you’ve already whetted their appetite with your awesome information, they should be raring to go by that point.

So, if you’d like to learn more… visit some websites owned by internet marketing specialists like Elite SEO marketing.

Where Blog Posting Fits In

Blog posting can be a very effective piece of an overall internet marketing campaign. The question often arises as to how to effectively use blog posts and what are the real benefits of them in the first place. Blogging and microblogging have begun to revolutionize how people communicate and relate their ideas, desires, and, most importantly to you, the products and services they have to offer.

There are many types of blogs, some researchers claim there are 13 to be exact. The ones that people are most familiar with are company blogs and those ”microblogs” like Twitter and MySpace. A company blog can be used to great effect if the blog posting is good and offers something that the reader can use. Usually your readers will be looking for some sort of tip or advice on how to accomplish a goal. Of course, your goal is to convert a sale. Every one can be satisfied if you offer solid content. You can offer the tips that the reader is looking for and add a subtle sales pitch at the same time. By offering what the reader is looking for you are building trust in your website and the products/services that you offer. Trust equals sales.

Blog posting to ”microblogging sites” can be used to offer quick discounts on products or services and haul in some quick targeted traffic. Twitter only allows 140 characters, so you have only a few words to convey your meaning. The downside to microblogs is that you have to build a following. You can only do that by being as exposed as possible through other aspects of organic SEO and SEM.

Trying to figure out where blog posting fits in can be quite a conundrum. Essentially posting to your company blog and other blog sites offers you a greater internet exposure and can help with organic SEO if you post comments to relevant blogs. Gaining backlinks on related sites will slowly and naturally build your page position. When used as a part of an SEO campaign, blog posting can bring you many benefits.