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Organic SEO — As Sweet As Grapes

Organic SEO is a wonderful process, and every business should incorporate it into their overall marketing plan.  The way it targets a specific type of potential customer, and then aims the entire site toward that group, carries an almost magical quality.  It’s a quality which can actually make the ad copy read as though it were written for the exact person reading it, instead of for an entire group.  Of course, that’s because organic SEO uses content that is actually written to interest a specific group, and encourages the search engines to drive searchers for a specific thing, to a specific site with specific offerings.  Isn’t it sweet when the customer gets the service they want, and your business gets plenty of repeat customers (who gushingly praise how well you take care of them)?

Here’s a great way to get started on your organic SEO:

1. Determine your IDEAL customers.

What is your ideal customer’s gender?  How old are they?  Do they have kids?  What kind of profession do they work – and if you try to answer more than two or three professions, you’re not niching it down enough.  The purpose of a niche is to make absolutely certain that you are speaking CLEARLY to one group, instead of just tossing out whatever to anyone who’ll give you a minute.  Most of the time, the more specific your audience, the more of an authority you can present yourself as, and the more respect they will have for you and your message.

2. Figure out what they want to know or find.

Your niche has something in particular that they want to know, or that they want to find.  There’s a product or service that they are CRAVING… and now that you know them very well, you’re in the best possible position to provide the answer to their craving… even if they’re not quite sure what that might be.

3. Give the people what they want!

This doesn’t need an explanation.  Just do it!

Keep in mind that like a vineyard, organic SEO is not a “quick fix.”  Indeed, it can take YEARS of tinkering around with both your content and your intended niche, before you find just the right mix for your particular business.  But once you do, the results will be as poetic as a glass of something skillfully grown and fabulously aged.  If you are not sure about your marketing approach, take some advice from specialists at marketing companies like  Elite SEO marketing. They might make the aging process shorter.

Small Business SEO is Serious Business

Alright, so you’ve got all the tools and talent you need for your business to start racking up sales and posting profits that will make your passion a respectable reality.  You’ve spent tons of time making your web site into a treasure trove of great information that will add tons of value to your customers, and will serve as an excellent liaison to whomever visits it.  Now there comes a little quandary – HOW are you going to get people to visit this glorious site of yours?

Small business SEO (search engine optimization) can take on a couple of different forms, depending on how much altering you’d be willing to allow someone to do to your site.  Naturally, there is no right or wrong way to perform business SEO – just the way you like best, and that best fits your business.

If  you are VERY set on keeping your site “as is,”  Elite SEO marketing small business SEO specialists can use specialized software for your SEO.  This software adds relevant key words and phrases that search engines will use, in order to drive your intended demographic of customers to your site.

Another method that you can employ involves a LOT of trial and error, and can take a great deal of “tinkering time” to get just right.  But ultimately, it will result in your site being the most pleasing source of high value content for your readers – which means they’ll keep coming back, and they’ll be more likely to recommend your site to other people.  Also, when your site features plenty of high value content with appropriate SEO key words and phrases, even if… when the search engines change how they catalog sites, yours will still be near the top in relevant searches.

When it comes to small business SEO, there are two methods you can use to make the search engines notice that glorious web site that you worked so hard to craft.  Neither way is necessarily better than the other, but you would be very well advised to at least consider practicing one of them.  And if you need help, you could always consider hiring an outside company that specializes in small business SEO – it’s a solid investment in your future success.

Never Underestimate Mobile website design

Do you have a great website, that rocks tons of visitors, builds your e-mailing list like a big beautiful snow ball, and wins awards for being a great site full of great content?  Awesome!  But did you know that nowadays, a great web site is only part of your online strategy to turn all your prospects into repeat clients?  By that, I mean that in this world where almost every cell phone can go online, you have NO choice but to honor the fact that some people can have a rich online experience every single day… without ever even owning a computer.  People can watch TV, play online games, watch stupid YouTube videos (and even ones that aren’t so stupid) – wouldn’t it be sweet if your web site was an easy, enjoyable part of their phone-based online experience?  There is absolutely no reason why it can’t be, or why it shouldn’t be.  But when you practice mobile web site design, keep some things in mind:

1. A computer screen is much larger than a phone screen.

While this is obvious, a lot of times mobile web site designers just don’t think about this while they’re producing code, or applying images.  Could you imagine how annoying it would be to try to look at a 2,000 x 1,500 pixel image… on a 200 x 300 pixel screen (the industry standard, as I write this)?  It’d be like navigating across a map!  Unless you want to seriously turn off people, keep images to a minimum… and keep them small.

2. Make sure the pages are coded in XML.

XML is a much more effective coding language for mobile web site design than HTML… it displays better, integrates better in all the fancy technical ways, and was really designed more with phones and next-generation devices in mind.  I’m no programmer, but from what I’ve seen, XML coded sites look a LOT cleaner on a phone.

3. Make sure those pages are 25kb or less.

If you want to transcribe War and Peace, make each web page into its own chapter.  If you want to put a couple of images onto a page, make them SMALL – and limit text.  Big pages load slowly on phones, and they display very poorly.  And remember the first part – if they have to scroll for more than a minute, most people won’t.

4. Sometimes you need help from specialists.

Ask for free consultation service at internet marketing companies like Elite SEO marketing.