SEO Tips for Small Business Owners

Small business owners require a good SEO policy to help them create a good customer base. SEO is basically a strategy in web development or designing, which will help to enhance the recognition of the site by the major search engines.

In order to make your business popular, it is important that your site appears in the first page, or at least close to the first place in major search engines like Yahoo, Google and MSN. With a page one ranking, you will have more interested visitors to your site who can then be converted into buying customers.

SEO can also denote the Search Engine Optimizer, who can help your small business by adjusting your website with the right site content, programming code and promotional activity. You should make it a point to choose an Optimizer who is good at his job, because like most jobs, SEO requires huge amount of skills, and the final result varies depending on who did the job.

Good SEO tips that work

The search engine algorithms, which help to establish ranking are secret. But the SEO experts can make a guess as to how and what changes are taking place in the selecting pattern, by tracking each of the quarterly updates. Most PageRank watchers are looking for ways in which they can understand what Google finds relevant in the sites – this will help them to come up with a SEO strategy that works.

Putting in interesting content

Content is king – this is a common motto for all those who are in the SEO business. You should have clear and smartly written content for your website. It should be precise and helpful – related to the search terms. Uploading new content always seems to have a better result with the search engines. You should have about 10 to 30 new content each month and you should also get this new content linked, for the best result.

Again, if you have certain scholarly articles, you can even get yourself linked by .edu and high PR sites. This will sharply boost the ranking of your site. Targeting niche area is a great idea, especially because they are worth more than general major terms. Niche searches are generally more knowledgeable about what they want and they are also willing to spend more money on the product that they like.

Avoid Black Hats tricks or spamdexing

Spamdexing is a technique where you can use keywords in your content in a random manner, to help generate a good traffic. But this technique can cost you a lot later, as Google will ban your site and remove you from the page ranking, just as soon as your Black hat tricks are caught.

Aim for an overall SEO technique

In your website, it is important that you make everything work – the videos, the content and even the images. Have you noticed how typing in a keyword in the Google bar throws up not only text results, but also images and YouTube videos? Make full use of this cutting edge shift of page ranking strategy.

Have everything optimized

In your website, you should have everything optimized perfectly – the images, page titles and so on. You should also ensure that all images have alt text.

You should also keep the titles in your website short and focused on the keyword content. In addition, there is no need to have your company name in the title of your page – this will waste good opportunity to optimize your page. In addition, having your company name repeated throughout the page, too many times, can result negatively on your search result. This is because the titles seem like duplication to the search bots.

Other factors

Making SEO-friendly URLs will also help to increase your ranking. You should also find out what keywords work best for your site and then include them in your website. At the beginning, before you have your SEO strategy completely in place, you can also take the advantage of a PPC marketing to help increase the traffic to your website.

Finally, remember that good SEO marketing is a question of remaining committed to improving your website. It is a continuous process and you should keep updating and improving your site for a better search ranking.

Is SEO a Necessity?

Since your page ranking in a search engine largely determines the amount of traffic that your site generates, it is very important that your site is Search Engine Optimized. So what is SEO? It is a process that you can effectively use on your webpage to improve the quality and the content of the website.

Why is it necessary?

SEO makes your site search engine friendly, and ensures that your website gets a good page ranking when someone types in the relevant keywords. One of the most important factors about SEO is the content of the website. Popular search engines like Google, Yahoo! and others are largely content centric. This means that if you want your webpage to get enough visibility, get it Search Engine Optimized.

What happens otherwise?

If you have a website that is extremely relevant to the search, the search engine will throw up your webpage, even if it is not properly optimized. However, a 10th or 11th page ranking will do you no good, as people generally don’t tend to click that far. Thus, to remain on the top of your business in this competitive world, you will have to remain in the top of the search page – something that makes proper SEO extremely important.

What are the elements that are optimized in the site?

Some of the elements that are optimized in the site are the Meta Data like meta tags, titles, URLs, the articles and texts in the page and the information format, along with appropriate link farming. All these elements in the webpage should be search engine friendly, so that the search crawler can crawl and index the site – this will help to improve the search position ranking.

The quality of the content being used for your site is very important. A SEO company will help you with the articles and the content of your website, so that they are included with a good relevant keyword density. They will also help you with the research work and identify the most relevant keywords, which can help to improve your page ranking substantially. Most of the good SEO companies will have sophisticated software, meant to identify these keywords.

Organic or Natural SEO is something that no website can do without today. This is a very cost effective technique that can give your company huge returns. On the other hand, black hat SEO techniques or spamdexing may get you some initial traffic. But it will also result in your website being blacklisted by the popular search engines.

SEO – An Art or Science?

SEO or Search Engine Optimization is something that no website can do without today. If you want your webpage to get enough traffic, you will have to optimize it properly for the search engines, so that they can get higher ranking. This in turn will make more visitors click on your webpage and thereby generate more traffic to your site, who might become clients.

SEO requires both artistic skills, as well as a clear scientific mind. It has often been debated whether SEO is an art or a science. The answer however, is not simple – it is a bit of both. They come together to make a perfect recipe for success in the field of SEO.

If you have to succeed in the field of SEO, you will have to carefully plan and execute the project, with the right keywords and relevant key phrases. Identifying the keywords can be carried out with some of the sophisticated software tools that are available today. However, at the same time, you will have to use your instinct and artistic bent of mind to put together the keywords in such a way, that they can acquire the maximum efficiency.

The science part of SEO is reflected in the fact that all major search engines have their own algorithms that help them to rank the various sites. An experienced person in the field of SEO can identify the pattern of the algorithm and implement a technique that is highly efficient.

The results of the SEO should be verifiable, quantifiable and proven as economically viable. If your SEO can make the site attain better visibility, it will convert into better sales. These are the cold hard facts that SEO deals with; hence, SEO and science go hand in hand.

However, the art part of SEO is also undeniable. Since no search engines reveal how their algorithms work, SEO experts need to use their instinct to find out what works best for the site, In addition, since the algorithms constantly keep changing, the professionals need to depend on their own skills and techniques to come up with the best SEO plan.

After all, a SEO strategy can be quickly created to create websites that are based on certain scientific formulas of SEO. But, these sites may not have the personal and human appeal that the visitors may be looking for. Thus, while your site may get a good ranking on the search engine pages, people may not like your website enough.

Thus, SEO needs to be the right mix of art and science, so that you can come up with a website that not only ranks well on the search engines, but also appeals to the senses of your viewers, who are, after all, your potential customers!

Search Engine Optimization Service

A first page ranking of your website in most of the popular search engines can make a massive difference to your business and the amount of qualified traffic that you get. To make sure that your web page is perfectly optimized, you should make sure that your company is listed in the first page of major search engine giants. This can be achieved through an experienced process of research, on page optimizations, consultations and submissions.

Natural search engine optimization or “organic” search engine optimization is a cost effective technique that will make sure that you have a much better Internet presence, without having to use additional pay per click services. The perfect SEO marketing strategy should cover all the aspects on the Internet, including image search, local search, video search and industry-specific vertical search engines.

You can be confident that no matter what product you are offering, your presence will be felt by all users who are looking for it. Remember that online search engines and directories put your company in the same footing as other large companies – so take advantage of this and develop a web strategy that is going to put your business in the forefront and make it attractive to all those who are looking for products that you offer.

While optimizing your site for the search engines, you should take help of a highly skilled SEO expert in Internet Marketing and search engine placement strategies. To help you come up with the best SEO strategy, you and your team needs to perform a thorough analysis of your site and see how the search engines are viewing the code of your website, links and your graphics. You should also look into the website of your competition. After this, you can go ahead, develop a strategy that best suits your business, and execute them. Use of proper keywords in your content, site structure and link building are part of a good SEO Marketing.

For an effective SEO Marketing, it is important that your site has properly optimized HTML Code. We will make any required changes to the HTML source code of your site so that you have a truly effective and relevant website.

To make sure that you are not left behind your competitors, you should be able to develop an online strategy that will cover every sphere of your Internet needs – Web Design, Sponsored Search Engines Placement, Link Building, Anchor Text, Local Search Engine Marketing, First Page Placement, Web Presenter Service and so on. Also, remember that practicing any black hat SEO techniques or spamdexing may get you banned from the search engines. So never indulge in a SEO marketing technique that might harm your business.

How to Drive Traffic to Your Website

What is the secret? That’s the question that everyone who has a web-based business asks when they first start out. How do you drive traffic to your website? The answer is probably a lot simpler than you imagined. You need to take your product or service and put it in front of the people that have an interest in buying it. Easy, right?

Ask yourself a few simple questions first. The most important of these is, “What are you selling and who would want to buy it?” If you’ve set your company up properly, you already know the answer to this. Most new businesses do a little market research before they launch a venture and there is probably someone else out there who is offering the same thing you are in a different package.

So now you know what you have and what the niche market is that you need to get to. Maybe it’s men or women, old or young, in a specific industry, or perhaps just those who have an interest in your particular field of expertise. Whatever your target demographic is, they are already out there on the Internet. Driving traffic to your website is a matter of tapping into the existing flow. Maybe we can help you. Here’s a few ideas to get you started:

Try using classified sites like Craig’s List to advertise your product or service directly. Classified sites already have the categories that you need to separate potential buyers. Go back to that first big question and put what you have in front of those that actually want it. This is one of the most direct ways to drive traffic to your website.

A similar method is shopping networks. Regardless of how big a network is and how lost you think your item will be in the sea of millions of sellers, shopping networks on the web can be valuable to you. You’ll get direct hits and also have another link for your site that will improve your page rank with the search engines.

Another direct approach is email marketing. Email marketing is rated the most effective way to drive traffic to your website behind only search marketing. Targeted opt in lists can be purchased or generated using squeeze pages, email sign-ins on your site, and webinars. Put something interesting out there for free and encourage people to sign up to be on an email list. Even if they don’t buy the first time out, you can establish communications and stay in touch with regular emails.

Getting quality traffic is all about being in the right place at the right time. The web is a global market, so there really is no wrong time, but the right place is where you can most likely find those who are looking for you. Social networks, another good way to drive traffic, can be a good place to find out who some of those people are. The broad prospect base on sites like My Space and Facebook can give you traffic from demographics you never considered, opening up new markets for you to target.

Custom Blog Creation

A custom blog for your business, not only acts as a direct line of communication with your clients, but also a major marketing strategy that ensures that you remain at the top of the page ranking in popular search engines.

Creating a blog and attaching it to your website is as essential part of being visible and succeeding in the Internet, today. Blogs are important when it comes to complex algorithmic calculations for page ranking and it allows you to constantly add and update new details, content and keywords to your site, which is definitely great for your business, as it makes you more visible.

Imagine your site as a small spot in the web. Unless, you increase the spot – make it bigger and larger with the help of more and more new content, people will miss you and your site – here lies the great opportunity of custom blogging.

There are companies that will help you to create, design and set up your own custom blog. The companies can also write the content of your blog and update them regularly, if you do not have the time for it.

They will also help you create plug-ins that can be used with social networking sites like Facebook or Digg – this will allow your blog reader to share your blog with the world and thereby add to your visibility. Thus, it is not at all difficult to have a custom blog – all you need to do is get started in the direction, and you are all set to increase the interest in your business manifold.

Remember that the blog that you create is a long-term commitment. So make sure that the company that you assign to create your blog is experienced in the business. Different companies offer different services, so make sure that you choose a company that offer you the specific services that you need.

Quality and Quantity – both are important

The more regularly you update the content of your blog, the more popular will it be. However, at the same time, you cannot afford to sacrifice on the quality of the blog posts. This is because, unless the search engines find your post relevant to the search word, they will not show your site on the result page. Therefore, you need to find a quality custom blog creating company that can give equal emphasis to both quality and quantity.

Finally, remember that custom blogging is a path breaking way of boosting your traffic and interest in your site – in the most cost effective manner. It creates fresh content for the search engine spider every few days and thus, search engines will keep returning to your site. Creating a blog hardly costs you much, so make full use of this extremely dynamic marketing tool.

Affordable Video Marketing

Ask any marketing expert and he will tell you that a good video marketing strategy is important to help your website get a better and more targeted traffic. Today, video marketing is believed to be one of the most important factors in getting a website noticed and also in getting prospective clients interested in what you have to offer.

The great thing about video marketing is that you can use the content of the video in the same way as that of article marketing. That is, you will be able to create content that will be used for free on people’s websites, ezines and blogs. Another reason why video marketing has become so popular is that they appeal to your auditory, as well as your visual senses – this definitely makes for a better impact to your clients.

When should you try video marketing?

A video marketing is particularly effective if you need to market products that are distinguished by its sound or the way you hear or see them. Again, some products make more sense when they are demonstrated to the buyer – video marketing comes in extremely handy at times like this.

You can also use video when you have some great testimonials and endorsements by experts to share with your viewers. Sending the video directly to the prospective client can boost your sale to a very large degree.

Why should you try video marketing?

Many studies have found out about the effectiveness of video marketing to ignore its importance. It has been found that video boosts the understanding, as well as the retention of the material by 50% over a live presentation.

It has also been found that 97% of videos are watched at some point, and this can have a huge impact on your product and how people perceive it. Again, in direct video marketing as many as 94% of the people will perhaps pass on their copy to another viewer.

Now, let us look into some of the basic rules of video marketing that might help you to develop a more market centric video for your website.

You need your video to be seen and understood

A video in your site will have a huge impact every time it gets seen. It should be one of the first things that your viewer can see when he lands in your site. In addition, you should ensure that people understands within moments that what you have on your site is a video and not an image.

It is also important that your viewers realize that the video is short. No one will be interested in watching an hour long video talking about the history and the present situation of your company. You should keep the video within a couple of minutes and pack in as much information in the most interesting and exciting manner possible. It should be dynamic, racy and it should market your company and your product in the best possible manner.

Remember that if you can use the huge impact of the video marketing strategy in the right manner, you will be able to get great returns and see your company attracting business exponentially.

Why Doing SEO “The Right” Way Works

Online searching has been found to be the third most frequent activity for people who log on to the net. This is why it is important to stay on top of the search engine result pages, as this will help the users to find the website, thus increasing qualified traffic.

Today, SEO or Search Engine Optimization has become the buzzword for staying on top of your business online. Proper Search Engine Optimization will ensure that your site gets a good ranking on Google and other top search engines when people key in a relevant search word. The more easily people can find your site, the higher will your rank be on the search pages.

Using the right keywords

Using the right keywords for a site is an important part of doing the SEO the right way. You will have to look for relevant keywords that have a low level of competition. This added with little backlinks to your site will help you gain a great ranking.

Make sure that you have less than a hundred thousand competing websites on the same keyword. You should use keywords that people are actually searching for, and you can use tools like the WordTracker to track keywords – the number of times it is searched for each month and so on.

SEO on your site – or on-page optimization

Google has a very specific system of page ranking and they constantly upgrade the ranking system to rule out pages that are not useful. This is why, a lot of testing and tracking is required, before you can be certain of what is working for you and what is not.

Some of the basic things that you should notice while optimizing search pages are the websites title, meta description, meta keywords, body of the text and the articles.

Image alt tags can also be a great method for creating a good ranking for your website. However, remember that your site should be free from blackhat SEO techniques like keyword stuffing and so on.

Off-page SEO – creating back-links

Natural link building has become a very important part of good SEO. It will allow you to create links over a long period of time all over the Internet. Directory submissions can be of great help. You can submit to ten directories, over a period of more than 100 days. This will make it seem like the links have been created by people in a natural manner, and thus increase your ranking.

Natural link building can also be done by providing good content in your site. This will make people link back to your site, without any effort on your part! You can also write a number of articles that you can send to different article directories.

Thus, doing the SEO the right way will work wonders for your business.

Local Internet Marketing — Act Locally

Local internet marketing (also known as local search engine marketing) is an innovative concept in the online world, even though it’s as old in the real world as posting a sign over your door saying what you do.  See, the world is absolutely chock full of web sites offering all manner of things – and if you’re a smaller shop that doesn’t have the means to be everywhere doing what you do, you can easily get lost in the shuffle under all the “big boys.”  If all you can do is serve your local area (and serve it REALLY well), you can hammer on that area with every ounce of your strength – and a lot of people would much prefer to do business with a company that operates just down the road a ways (and employs local people) than some far off conglomerate whose customer service starts off by asking your “customer number.”  And that is the nature of local online marketing, and where its power comes from.

But how are you going to practice this local search engine marketing stuff?

1. Seek out local directories and local search engines.

In every major area where business takes place, there are sites to which you can submit not only a link to your web site, but a sort of “profile” of your company.  When a potential prospect seeks out something you sell, the fact that you’re local puts your search results at the top of their results list – which is a key factor in whether they’ll notice your company, and use you to fulfill their relevant needs.

2. Optimize your web site to fit the niche you want to serve.

One of the greatest pieces of advice I ever heard was to “niche it down.”  As a small to medium size business, you do NOT have the resources to try to be all things to all people.  In fact, even huge businesses usually can’t pull that off.  So don’t try to “shotgun” your product or service offerings.  Instead, determine who you want to use your services (and be SPECIFIC).  Then make your web site absolutely, flawlessly perfect for that particular group of people.

Any question? Ask  internet marketing specialists at Elite SEO marketing and make sure you are known by your local community.