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Local internet marketing for small and medium businesses

Research shows that an astonishing thirty to thirty five percent of user-based search queries on the major search engines like Yahoo! and Google are targeted towards local businesses. The percentage is increasing as mobile computing has become very popular and people have also become more open to the idea of buying stuff online. Small and medium businesses comprise the long tail of advertisers. Search engine giants need small and medium advertisers and businesses to try out their associated products and services not only to gain a market stronghold but also to increase their reach and popularity in the developing markets across the world.

If a user is searching for a book store in a specific area, the local search feature embedded in all the search engines helps the user locate products and services in a defined radius. Earlier, this search was specified to locate a service a user was looking for within the driving distance (WDD) of the users’ location. Recently, Google launched the ‘Nearby’ search feature that generates results based on user-generated local search queries. So, if you’re an online marketer or business owner who chooses to promote their small or medium business at a local level, the online marketplace still remains a great spot to promote your website on. Online search is now integrated into iphones and mobiles using the Android platform through the ‘Near Me Now’ mobile application. Using the Search Engine Results Pages (SERPs) is a great way of promoting local businesses. You can pitch your site using email marketing, blogs, online forums, videos, social networking sites, etc.

Local internet marketing can be more affective by establishing a good network of affiliated and referrals. An affiliate based system can enhance the visibility of your business and maximize your Return On Investment (ROI). Another way of promoting your business is by using the process of geo tagging. By linking your pages to Google Maps and defining your company’s or store’s location using either the latitude and longitude option or just the physical address, you can allow people to find your business when they type in local search queries. You can now go ‘glocal’ (Global and Local) using different Web 2.0 based products and software.

How is Custom Blog creation a major marketing strategy?

Online businesses need to keep their clients and users up to date to retain loyalty and maintain their existing client base. All professional websites more often than not have a blog that is attached and associated with their website. Business owners, Internet marketers and online entrepreneurs who post to their blogs regularly ensure that their websites seem up-to-date and their referral and affiliate networks are also kept in the loop about various changes and updates through the blog.

Major search engines like Google and Yahoo! use algorithms to classify websites into various categories. These algorithm-based web crawlers or spider bots scan the web day in and day out. They index the websites that seem relevant and over a period of time, depending on user response and website popularity, the website improves its ranking on the Search Engine Results Pages (SERPs). A high quality website that has a blog where regular entries are made always has a better PageRank and a higher quality score when compared with a website that doesn’t have a blog. Custom blog creation is a very effective marketing strategy and most of the services associated with blog creation are also an integral part of the efforts made to improve the ranking of the website. All these attempts are white hat Search Engine Optimization (SEO) techniques. Setting up a blog is one of the many legitimate ways of promoting a good product or service.

Custom blog creation also helps the process of website branding and promotion. They enhance the visibility of the website and maximize the Return On Investment (ROI) by attracting and diverting large volumes of relevant online traffic to the main website. For marketing and sales based business to succeed in the long run, custom blog creation is imperative. The atmosphere of the online marketplace is dynamic and new strategies are constantly required. The combination of intense competition and dynamic content makes custom blog creation an integral element of the architectural framework of the website. Competitor analysis along with sufficient research can help create an informative blog that is highly relevant to a chosen business.

Why is blog posting the best way to get your website into the limelight?

Blogging has become a buzz word today. The most enjoyable part of online innovation and technology are the tools and electronic media they offer to promote online business, products and services to target a wide online audience in the smallest possible span of time.

Blogs can act as standalone websites or parts of a website where users can post entries of their choice. The content on the blog can vary from videos to images to text-based written descriptive events of their life, opinions, commentaries, important events, etc. More often than not, blogs are maintained by an individual entity. They are available for free and major search engine like Google offer their own blogging software like ‘Blogger.’ The blog account is linked to the email account and other Google products and users can log in using the same username and password.

Blogs give people unlimited access to carve and establish a niche space using their blogging skills on the web. Today, blogs are also employed by many marketing agencies, online entrepreneurs and ecommerce websites to inform their customers about the latest offers, sales, etc and all the promotional material, event updates, policy and product updates, important news and latest developments like new business ventures, projects in the pipeline are also posted there. While company-specific blogs are a great way for clients to know what’s going on with a particular company they’re’ dealing with, many technology, science, art, book and movie review websites have blogs where multiple users can contribute to the blog collectively. Shared blogs are very popular as they promote the ideas and opinions of a large group of people and can be accessed by just logging in.

If you’re not savvy enough to create a website, but would like to promote your business online, blogs are the easiest modes of online promotion. They can also be monetized by allowing the search engine to display ads on them. The only thing users need to do is give the search engine permission to access their blog to display ads that are relevant and in sync with the content of the blog. For example, if you’ve a blog on book reviews, people might buy a book through an advertisement on your blog after reading the corresponding review of the book and you get paid for the transaction. Users can also choose the design and layout of their blogs. Blogs are excellent sources of information for a wide range of topics.