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Six Rules For Highly Effective Blog Posting

Post Regularly
Like any form of organic SEO to a certain degree blog posting is a numbers game. The more posts you make, the stronger the effect the blog has on your website. That said, you have to give the readers a bit of time to digest each post, and you don’t want to wear yourself out, so posting regularly, not often, is the rule — pick an interval, be it a week or every 10 days, and post that often like clockwork.

Post Consistently
Consistency means your blog has a specific subject, and you stick to it. As much as it might be tempting to throw a post about how your two-year-old can already to back flips, if your blog is about first person shooter games, your off-topic post ruins the consistency, and you’ll loose viewers and Search Engine rank for it.

Use Convergent Focus
blog postingConvergent focus means that your subject matter has origins, and you’d do well to explore them. The search engines use technology that gives weight to each phrase in relation to the others when determining what your blog is ‘about’ — so showing that you know the background of your subject makes you look stronger.

Use Divergent Focus
Divergent focus means that your subject matter relates to other subjects, even ones that seem unrelated on the surface — but the search engines delve below the surface. If you’re writing about rebuilding old cars, for example, many of the same techniques are used by people who make kit cars — so posting about that relationship can strengthen your blog even more.

Write For Humans
Too many people make the mistake of creating blog posts that are strictly for search engines. You’ve seen them — broken English, keywords stuffed to the gills, and almost nothing that actually gets your attention and makes you want to keep reading. Google doesn’t like that, and neither do your readers.

Write For Search Engines
On the other hand, there are those bloggers who don’t even bother to learn the first thing about how the search engines work. It’s always valuable to learn the basics of SEO and work some keywords and some latent semantic indexing phrases into each blog post you make. Your goal is to rank, after all.

Good Forum Posting Habits Take Time To Develop

When you start down the path of forum posting, there are distinctly two different paths you can take toward success. You can go for the short-term, high-volume approach, or you can take a longer-term perspective that will result in the same high volumes that continue to flow each day, indefinitely. Too many erstwhile SEO experts who advocate the forum posting and, to a lesser degree, the blog posting tactics — blog comments, that is, not creating an actual blog — take the short-term perspective, and it ruins the real value inherent in these highly effective techniques.

That value is obvious when you stop to think about it — a forum is a very powerful thing. A large community of more-or-less dedicated readers will naturally build up quite an authority in the eyes of the websites as time goes on. Equally importantly, someone that has respect within that community — even if they’re not a pillar of it, but just someone that’s known for making meaningful contributions — will get his posts and thoughts read by scores if not hundreds of people.

blog postingOn the opposite note, someone that’s a complete newbie to the forum might get his posts read if he’s inflammatory or provocative enough, but the chances are good that the denizens will simply ignore him. Or worse, that the forum moderator will detect that he has a backlinking agenda, and simply delete his account and all of his posts along with it.

Either way, the net effect of all of his effort is squandered in whole or in part. But it’s easy to register for a forum, throw away a lame post or two, and then vanish never to be seen again — that’s why most people do it.

The other end of the spectrum involves time. Time to find a forum relevant to your subject matter, that doesn’t disallow personal links, that also happens to be big enough to be worth your attention. Time to learn the rules, time to post meaningful contributions that bring value to the community. But if you DO put in the time, the results speak for themselves: high-value backlinks coupled with an instant customer base for whatever relevant product or service you happen to be releasing. It’s golden — if you take the time.

Local Internet Marketing And Receipt Tape: A Powerful Combination

Sometimes, success in local internet marketing has more to do with tiny, subtle details than it does the broad strokes. Don’t get me wrong — if you don’t do the broad strokes right (like getting your Los Angeles SEO company listed first for the keyword “LA SEO”), the other parts won’t ever fall into place. But there are times when you can take the success of a great local internet marketing campaign to an entirely new level by doing something so minor — and weird — that you’d probably never consider it.

Without revealing the name of the business or its owner, let me tell you a quick story about a client. EliteSEOMarketing.com had just finished getting her floral business on the top of the local listings for her hometown, and she could tell — her foot traffic was up just under ten percent, and sales were improving accordingly. Then, she had a long discussion with one of the salesmen that comes to every small business trying to sell those credit card swiping machines.

first page placementHe told her about a trick that not many business owners take advantage of: the ability of almost all receipt-printing devices to add a bit of customized text at the bottom of their receipts. Immediately, she wondered how she could use that to drive traffic. After a quick call to us, we put together a plan.

The florist added a large and very visible footer on her receipt. It simply said “For 15% off your next visit, go to and print off a free coupon.” The twist — on her website, in order to print off a free coupon, you had to Email an identical coupon to a friend.

The sales funnel created by her first page placement instantly doubled in it’s effectiveness. People looked for a florist online, found her, came in, loved the product, and in a burst of enlightened self-interest, they told their friends. The friends went to the website, saw the quality page she had put up online, printed off the coupon, came into the store, saw the product for the awesome stuff it was, and went to print off more coupons (and tell more friends!)

That’s the power of a clever entrepreneur that isn’t afraid to mix local internet marketing with offline business tactics — and it’s beautiful to behold.