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Social Media Marketing

Social media marketing. Or maybe you’re saying it in your mind as Social media marketing? Well Social media marketing submits to your sites course and how much attention it can bring to it. Jointly, with Social media marketing comes social media sites and or social networking sites that help advance your process. Examples consist of sites such as Facebook, an urbanized social networking site that is created for distribution of updates, photos, events as well as other activities. Twitter, also for instance, is a social site created to let people provide short messages with others.

Any person can initiate a Facebook fan page, start a blog, or create a Twitter account. To be honest, anyone, and I mean anyone, can make a website. Anyone from 45-year-old men to 14-year-old girls can falsely advertise to be a rich, nice looking 23-year-old woman, actress, lawyer; what-ever the case may be, on the internet. In this world of incredible internet technology we learn to be cautious of what we see, believe and trust. Exactly like Search engines. We tend to fail to remember that search engines aren’t just websites that help us find the latest gossip, or the closest taco bell. Search engines are a business, an organization where success depends on supplying you with the top, most dependable, accurate results so you keep coming back.

Social media frequently gives into the discovery of new content, such as news stories, and “discovery” in a search action. Social media also can provide you with building links that turn support into SEO efforts. This can defiantly be a key strategy to use because it links to other providers that are a back up or proof to what your saying isn’t just coming from you, but from others and the information you’re providing them with is trustworthy. Numerous amounts of people also carry out searches at social media sites to come across social media content. That is what the famous Facebook, popular Twitter, will do for you with the help of search engines along with what was previously explained.

So there’s Social media content, social media marketing, but how do we get that all there? By Social Media Optimization!

Social Media Optimization puts forth to the procedure of advancing a website, (otherwise known as optimizing the site) so that when the content is ready it can be, with no trouble, increased through online communities and networks by users and visitors of the website. With social media optimization, you may alter a web’s design, color, font but overall, links and the well-known “add to” or “share this” icons that are found to be throughout the web these days.

Without social media marketing optimization we wouldn’t be able to start the social marketing aspect of it, by distributing the referral from the optimized page to other social marking sites or social media content. The stuff that is completed “off-site’ are key, for instance, taking part in online communities where your clienteles spend their time. That is a lively role that flows under social media marketing and getting your word, news, gossip, special salsa recipe spread out to the World Wide Web.

Watch A Top Los Angeles SEO Company Build Backlinks

OK, it’s not often that a top-ranking Los Angeles SEO company goes into any amount of detail about what exactly it does when you hire it to put your website on the first page of Google. Every SEO company likes to pretend it has it’s own super-secret proprietary information that only it can use to succeed in a way that no one else can.

The truth, however, is much simpler: most SEO companies do exactly the same stuff. The difference is almost never in the techniques they use — it’s in the details, like customer service, speed, accuracy, and quality of content. The details that separate an all-American company from an outsourced train wreck.

Here’s what our company does when you ask us to guarantee first page placement for your website:

  • Analyze Your Website: We check out your website to see how it conforms to the rules of on-site SEO, and to make sure that it’s professional-looking and ready for the public.
  • Alter Your Website: If it’s not, we’ll give you the specific HTML changes you need to make sure the SEO is spot-on…and we’ll offer a few suggestions to make it a bit more polished if need be as well.
  • Keyword Research: The most important part of ANY SEO operation. We take our time on the keyword research, making certain the phrases we’re going to target will be money-makers as well as being within your site’s grasp.
  • Quick Links: Once we know what keywords to target, we split into four groups. The first group pumps out swarms of small, quick links like social bookmarks and directory submissions. These fast links give Google evidence that your site is growing and isn’t going to go anywhere anytime soon.
  • Slow Links: The second group starts putting together content and distributing it across the best content directories on the Internet. These slower links are stronger individually and cast a wide net with which to capture customers.
  • A Blog: The third group will create a blog for your company, SEO-optimize it, and start putting out fresh content on a regular basis. This helps remind Google that you’re an active and evolving company that deserves frequent attention.
  • PPC Management: The last time uses pay-per-click marketing to get your website on the front page of Google instantly and keep it there while the other three teams’ efforts kick in to give you a natural, organic ranking.
  • That’s the entire plan — sounds simple, doesn’t it? Of course, every one of those parts has an immense amount of experience and expertise that goes into it, which is why companies like ours exist.

Subdomain Links, Unique Root Domains, and First Page Placement

Here’s an interesting fact: of all of the various statistics that you can easily measure about a website, there is one single number that most directly correlates with high rankings on Google. It’s the number of unique root domains you have that link to your website.

So, for example: say you have a website that has 400 backlinks from 7 different root domains (say, for example, because 200 of those backlinks come from blogspot.com — because he does a lot of blog commenting — and another 195 come from squidoo.com because the guy loves his lenses.) Then you have another website that has 55 backlinks from 24 different root domains. The guy with almost 1/8th as many backlinks is more likely to be ranked highly on Google, because he has three and a half times as many unique root domains linked to his site.

Until very recently, this was also true of subdomains — a subdomain effectively counted as a different root domain. (A subdomain, if you didn’t know, is the part of the URL that comes before the website’s “main” name — so ‘arananthi.blogspot.com’ is a different subdomain from ‘taotenshi.blogspot.com’.) They were counted as separate domains for a long time because subdomains were only really used by big sites like blogspot to separate out their various authors.

Of course, SEO companies caught on and realized they could easily make hundreds of subdomains and backlink from each to a site and pull lots of linkjuice without ever even having to register a new domain name. So Google changed things up and made subdomains count as the same domain as the root domain.

What that means for you — or rather, your SEO company — is that it’s no longer profitable in terms of first page placement to invest in more than one Squidoo lens, more than one Blogspot microblog, more than one of anything on the same URL, really.

The exception that proves the rule, of course, being content that’s valuable for being content rather than as a backlink — so you still want regular blog posting, regular articles up on the top article directories, and all that. Content is still king — it’s just not quite as effective SEO as it was a short while ago.

Get Your Organic SEO And Put On A Good Public Face At The Same Time

It might be that we’re drilling a little too hard on this concept lately, but it seems like people are having a really hard time understanding the realities of the new organic SEO market. Things don’t work today like they worked a few years ago.

A few years ago, it was easy to buy cheap traffic. Google’s Adwords and similar markets hadn’t been discovered by the corporations yet, and so it was open season for any small business to pop out $.15 per click and get good traffic to their site. At the same time, genuinely good content was hard to find — most $.02/word writers were from the Philippines or Bangladesh, and if you wanted content done well for your business, you basically had to do it yourself or pay a small fortune and hire someone to do it.

Today, it’s switched. The recession has driven thousands of unemployed people from the UK, the US, and Australia online — and as many as have become entrepreneurs, even more have become content producers. That means that content isn’t that hard to acquire anymore — which means, in turn, that the average quality of content online has shot up. At the same time, corporations have taken over AdWords and other PPC networks, which means traffic, which used to be relatively cheap, is at a premium.

Michael Danielson, aka seo_writer_mcThat has created a unique effect on SEO. At the same time that it’s become even more important to small businesses (because PPC isn’t an option), it’s also become higher quality (because of the surplus of native English content writers.) Sure, you can still get cheap one-off backlinks pumped out by SEO companies in Bangladesh, but today, if you want a high-quality, relevant-content backlink, chances are some stay-at-home dad in Washington State will write you a piece for a press release service at $.02/word quite happily.

What that means for YOU, the business, is that you should be able to count on your SEO company to produce backlinks that not only give you authority on Google, but also bring traffic directly to your table — because they’re written by intelligent, English-speaking people who have a basic grasp of how to market to their peers. If you’re not getting that level of service from your SEO company, you need a new SEO company.