First Page Placement Isn’t A Goal, It’s A Process

When you go to an organic SEO company, you want the same thing that everyone wants — you want your website to get traffic, and that means getting your website placed on the first page of Google SERPs for your chosen keywords. But that vaunted first page placement isn’t something you can attain. At least, not in the sense that once you’ve attained something, it’s yours to keep.

SEO is more like natural selection — there is always a very real danger that your predator of choice will be outstripped by something faster, stronger, or smarter than your beastie. Every website that wants to rank is (or should be) constantly in the process of adding new backlinks — new more authoritative, more relevant, more powerful backlinks. In fact, in many ways the race to attain a first page placement is little more than a contest to see whose backlinks (and on-page SEO) is stronger.

Back off, and you’re toast. Someone who wants that keyword more than you do will hire a keyword analyst and a link tracker, figure out everything that you did right, and then do it just like you did only 15% larger. If you’re not on top of your game, noticing the up-and-comer and using his own tricks against him, your first page placement will rapidly become a third page placement, and you can kill your traffic goodbye.

Of course, not every keyword is that hotly contested. Some low-competition keywords can actually be pretty easy to stay on top of — but unless you find one of the rare ‘traffic bubbles’ that is getting lots of searches but not a lot of competition, you’re not going to get a lot of traffic from the keywords that allow you to sit pretty at the top of the list. (And those traffic bubbles always pop sooner than you think they will, too.)

If you want to target a keyword that gets solid traffic, you’re going to have to hire someone to work their butts off in order to get your site on the top of that pyramid. Then you’re going to have to keep paying them to make sure you can stay there.

Writing Articles / How to Guides / Forums / Blogs

Articles are typically good website additions. While writing your articles, you should take into consideration what your visitors would like or need to know. Educate your audience, don’t focus on what you want them to know, it’s all about them at this point, keep them interested in reading more.

Forums are a way to generate content as a user. This is an amazing tool to capture your keyword in the long run. Through forums and newsgroups there is no easier way to create user generated content.

Blogs basically feed the search engines. The reason being is with the constant updating Google, Bing, Yahoo and other search engine do, blogs provide related content which also should get updated regularly. Using blogs is a good way to communicate and transfer information with your viewers.


Starting a business doesn’t just involve getting a license or gaining many clients. It takes on a huge role but you can only go so far until you create your own webpage. When you have a business you create a webpage to increase your visibility and business income. What makes a website? Content. What is Content? Content is a great source to use when expressing your business to others as well as representing yourself. Having rich content is extremely important.

Rich Content is mainly to provide important information for viewers or readers that may be potential clients. It’s a way to target your spectators with intriguing specifics about your company. Useful information such as reviews, product or industry facts, statistics, tutorials, or educational information should draw more and more viewers’ attention to your site.

It’s also the way you write your content. Of course you want professional content, but who wants to sit there and read all these big boring words. Have some fun with it! Make it intreging for your viewers, more intellectual words are imperative but you have to ensure that any particular type of viewer understands it.

Blog Posting Is A Discipline Every Business Owner Should Master

Custom blog creation — that is to say, having a blog built for your business that has automated SEO features set up by an SEO professional — is a good idea for every business that doesn’t already have one. But once you have your customized blog, you have a choice to make: who is going to do your blog posting?

You can always hire a content writer to get it done for you — there are no shortage of people on the Internet who will throw some words together for a few cents apiece. Maybe your SEO company has some of these people on staff (or knows a few reliable ones to outsource to.) But the problem with hiring other people to write your blog posts for you is that none of them know your business like you do.

Even if you don’t have the time to write a new blog entry once every week (and really, that’s the absolute minimum you should be producing), you still ought to get involved and write at least one unique post every other month. The reason why is simple; your customers want to get to know YOU. They don’t care about some researched-and-rewritten hash from a content writer. That stuff is great filler, but it’s not specific to your business.

Blog posting isn’t really all that difficult, especially if you only toss out one blog post every other month. Save up your news, and share it with the world. Every time you put on a new sale, introduce a new product, service, or employee, or basically anything else interesting happens, put up a blog post about it. It breaks the mostly-monotony of the content-producer posts and gives the customers a sense that you really are personally interested in sharing your business with them.

If you don’t think you’re a writer, don’t stress — just make sure you have a solid spellchecker, and you know what’s going in on your business. Your honest words of success, despair, or even silliness will help you connect with your clientele and bring them into the fold.

The Voice of Reason: A Web Presenter

A web presenter is a little man or woman that pops up onto your screen and talks to you while you surf a website. Like a popup window, the web presenter comes with a small ‘x’ somewhere on the screen (usually next to or just above them) that you can click that makes them shut up and go away. Unlike a popup window, the web presenter exists as part of the same page you were already on, and it moves with you as you scroll up and down the page.

A web presenter offers small businesses or web-based businesses the opportunity to have something that they might otherwise lack: a face and a personality. For web surfers that are accustomed to dealing almost entirely in text and maybe the occasional flash video, a web presenter can be a very arresting and captivating element on an otherwise humdrum website.

That said, it’s easily possible to misuse a web presenter. Generally, you want to craft your presenter’s script so that they act as a tool that increases conversions, much like a targeted email marketing campaign or a carefully-crafted sales letter. But because the web presenter uses voice rather than text, it has a very different threshold for driving traffic away.

More specifically, it’s OK to write in all red capitals letters with arrows pointing at them if you need to make a major point in text. But if your web presenter tries to perform the vocal equivalent, they’ll get shut off before they finish their second word. Web presenters should present themselves as informational, friendly, and laid-back.

Think of it this way: remember the last time you walked into a brick-and-mortar store and you were genuinely impressed by the guy or gal behind the counter. You want that kind of attitude — helpful, engaging, friendly, and ready to leave you alone if you want. Those web presenters get listened to, and they make sales — which is ultimately the point.

So if your conversions are lagging, hire a company to put together a professional web presenter for your site. When your surfers find that there’s more information waiting in a friendly and interesting format, they’ll stick around — and that’s often the key to converting them in the end.