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3 Dirty Tricks for Targeted Email Marketing Success

The sheer volume of details involved in marketing your product or service online is overwhelming. Even a relatively small area within internet marketing — like targeted email marketing — has a breadth and a depth that requires it’s own separate level of mastery. If you want to get the most out of your targeted email marketing campaigns, you need to go above and beyond the basics. Here are a few dirty tricks for optimizing your targeted email marketing:

#1: Use Your Squeeze As a Roadblock

It’s one thing to have a squeeze page — that’s just a more-or-less single-purpose page designed to get people’s emails for your email marketing. But the truly dirty will create a website that has something people want, and force them to sign up for their email marketing list in order to get to that thing. Whether it’s a coupon for 50% of one item at your store or it’s a choice bit of hard-to-find information about rooting your tablet, forcing someone to be squoze in order to get what they want is a choice method of expanding your list quickly.

#2: REALLY Target Your Emails

Yes, it’s part of the name — targeted email marketing — but when you really get dirty with it, it’s an entirely different game. You can, in almost every modern autoresponder, separate your audience by race, gender, socioeconomic status, and basically any other information that you can get them to give you. Start a poll, gather what you can, and target every segment of your audience as carefully as you can. The more you feed their belief system, the more they’re likely to identify with you and buy your stuff. Yes, this takes extra work, but the dividends are huge.

#3: Emails Aren’t Just Emails Anymore

You may have gone in for a mobile website design on your squeezepage — gotta get that list from every possible source — but don’t forget that nearly as many people read their emails on a mobile device these days as read them on a desktop. That means that your emails have to be short, sweet, and full of white space as well as informational, relevant, and with a strong call-to-action. That can be a tough balancing act, but learning to pull it off will increase your open rate significantly.

Can Small Business SEO be Affordable SEO?

For most of America’s small businesses, SEO is one of the last things on their mind. Most businesses still don’t have a website, and those that do think of their websites as a nominal web presence — they have it because they’re supposed to, not because it’s part of their marketing plan. If they understood how effective and affordable SEO could be, they might be singing a different tune.

Putting together a killer webpage isn’t actually all that difficult. The chief thing to recognize is that, unless you’re already an expert in HTML, Flash, Cascading Style Sheets, and graphics design, you don’t want to do it yourself. You need someone who does professional business websites for a living — if you’ve ever visited a small business website and recognized the web styles of the late nineties in action, you know why.

That means that before you even worry about SEO, the money starts to flow. But the best website in the world is just a placeholder without traffic — and that’s what SEO is for. So you spend more money on SEO.

At that point, a dichotomy emerges: there are those websites that will simply never pay for themselves, because they’re not written in a way that drives customers to spend money online or drive them to walk through your front door — and then there are websites that successfully make money The definition of affordable morphs, at that point, from a perspective of “how much of my budget can I afford to spend on this” to a perspective of “is this bringing in more than it costs?”.

If you’re a small business, you can make money from your website in several ways. You can sell things directly from your site. You can offer coupons that people can print off and bring in. You can even offer emailed newsletters that tell subscribers all the reasons why they should come into your store week after week. The options are limited by your imagination and your budget — there’s no reason why any business should ever have a website that isn’t making money.

If the combination of website+SEO is making money every month, then your SEO is affordable, end of story. You might find a more cost-effective deal elsewhere if you poke around (it’s actually less likely than it might seem), but as long as the bottom line is net-black, congratulations — you’ve built a website that’s good for your business! Keep it growing and watch the profits improve.

All About Backlinking!

The term “backlinks” is a term you and your online business should be very familiar with. Backlinking is key and absolutely essential to you and your business, if you use them right. A backlink is a form of a link from third party online site that links back to your site for information, also known as an anchor text backlink. When Google sees more credible backlinks to your site your site is viewed as a trustworthy site. The reason being is because your site has more “votes” and work put into it. The more trustworthy your site appears to be, the higher it will be ranked on Google and all other major search engines. The outcome in ranking higher is more visibility to your site for potential increase in customer visits. There are many forms and strategies for backlinking. You may post on online forums; create a Blog to continuously update, different directories to post submissions, Social book marketing etc.

If you generate a new website, your first priority is for Google to recognize it. Once your site has been distinguished, Google can gain more traffic to your domain name or any links you wish to associate your site with. This process is known as being “indexed”. Indexed is basically catching Google’s eye to your site and endlessly checking up on it and refreshing the site. Google goes back to the site after being saved in the database Google has, and sees all the changes made to it. This benefits you because if you create a certain link such as “pool service” for high rankings, the backlinks created to link back to your site Google will recognize “pool service” as an important phrase that is relevant to your site! In the end it’s a win/win situation!

Becoming indexed may take weeks if you don’t go about it the right way. Although when signing up with an organic SEO company they know the process and procedure correctly by submitting your URL to a good amount of high authority website directories which will guarantee you being indexed within 24hours!

How to Gain More Google Clicks

AD Words x PPC + SEO = GREAT BUSINESS SUCCESS!

Finally a math problem that can be so easily solved! AD Words, PPC Management and SEO services are very easy tasks to accomplish which are also extremely beneficial for your business that may appear online.

AD Words: The Ad Words program involves national, local and international allocation. Google will automatically establish the topic of pages and distributes related ads which are based upon the advertisers’ targeted keyword.

Publishers will choose channels to assist Google’s placements for advertisement on their pages. This is for increasing their ad company. As you may know there are several different categories of ads that may be ranking across Google’s network. This includes text ads, image ads, video ads, banner ads as well as mobile text ads.

One way to manage the building of your ad word accounts is search engine marketing organizations. What they will do is offer you several different types of services such as PPC or SEO as a business service.

PPC & SEO: PPC stands for Pay Per Click meaning exactly that; paying per click onto your page. PPC management raises your company very quickly into the yellow highlighted sections on Google. This section is listed at the very top of Google if you were to run a search. What PPC does is gain you rapid high rankings, which of course comes with a cost. Every person who may click on your ad is charging you per click.  You are paying per click but appear visible at the very top of Google for potential clients. If you may need to set up a budget where you can only reach a certain amount of clicks, no worries that is applicable for you as well.

SEO represents Search Engine Optimization. Signing up with a proper affordable SEO company is key! With search engine optimization you gain organic searches on Google and capable of saving tons of money while gaining it all back with the expansion of your online business. Certain keywords that you accumulate from will be the essential input to your rankings. An SEO company can help produce different tactics that will increase your visibility as well as rise above your competitors. To figure out which keywords and with which titles your competitors are listed under Google and or your SEO reprehensive will assist you with the proper information to triumphant to the top!

Either Pay per click or Search Engine Optimization will work to benefit you and your online business.

Organic SEO vs. Social Marketing: Which Wins?

Organic SEO is the tried-and-true way: go forth, get backlinks, build authority, rank for keywords, get traffic. Social marketing is the cutting-edge method: go forth, build a crowd, raise fervor, post links, get traffic. Both are being promoted strongly by professionals in the traffic-building industry. Both are about the same cost per month (which is to say, they vary wildly within the same range. ) So which one is the better choice?

Organic SEO
Organic SEO is reliable. It’s stable. It’s been proven to work. You have to invest a bit of money up front, but in the long run, if you stick with it, organic SEO will always pay dividends. SEO companies have been around far longer than social media gurus, and they by and large have their business down pat.

The advantage of organic SEO is that the only way you can really fail is by quitting, or by hiring a complete nincompoop as your SEO guy. Any decently skilled SEO company will eventually get you a healthy dose of killer traffic if you pay them for long enough. The questions with SEO are not “will it work”, but “when will it work?” and “how much will it cost to attain first page placement?”.

Social Marketing
Social Marketing, on the other hand, is a higher-risk, higher-reward proposition. You can imagine SEO as a linear graph: for every $X you put in, you get Y amount of authority, which eventually translates into search rankings and thus into traffic. Social marketing, on the other kind, is kind of like buying scratch tickets. For every $X you put in, you get a chance to nail huge traffic, but most often, it’ll just sit there and spin.

Social marketing, when it hits, hits HUGE. There are some long-term, small crowds that do build around anyone who sticks with Social Marketing for a long time, but the goal in SM is to go viral. Viral, in this case, means your ideas leap from one head into a thousand heads virtually overnight, and traffic comes beating down your doors.

Which is better? That depends largely on your tolerance for risk. Most small businesses should probably start with organic SEO — most successful businesses should probably pursue both in varying degrees.

Email Marketing

What is Email Marketing?

Email Marketing is basically like any other type of marketing service thru emails.

Sounds pretty simple right? Well guess what it’s as simple as it sounds too. All one needs to do is take at most a minute or out of their day to open or create an email and maybe that will be the solution to everyone’s problems.

Companies Benefit: If you have your own business and you feel sending out emails is a waste of time, your wrong. Obviously not everyone will take as much interest in an email as others or may be foolish enough to read it but hey, you tried and that’s the best you can do. All it takes is a quick template describing what you are trying to distribute or get your idea out there, after that, send it out! You never know when that next lead will enter or become an interest for someone. It’s a 50/50 shot that is simple as writing out what you have to hand out and assist others with. Give it a try!

Consumers Benefit: Say you sign up for gardening services or even random facts of certain plants for your hobby of gardening; you may come across an email that helps you understand the method of gardening or how to increase your landscaping in the growth of your garden. The effortless and simple task of opening an email can only benefit you; weather its learning more information or understanding what a specific company can offer to you. One thing most people think of right of the bat is, oh no, another spam email, but another reason to also take into consideration is hey, maybe they are contacting me because I really do need this type of service. Worst comes to worse you hit the delete button and your day goes on. In reality you really have nothing to lose here, expanding your education to what others have to offer you or increasing your own business or hobby is a win and win situation. Now tell yourself next time, why not?