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The Key Word is Keywords

When trying to target a certain audience to draw the most attentive and accurate audience one must spend a significant amount of time focusing on keywords. A keyword record is a list of detailed and descriptive words that are used to deliver the proper information to users who may be in need of your type of business.  The keywords that you choose should be similar to your webpage along with the city or state you want to target.

One of the first steps in getting started with any SEO campaign is determining your most relevant keyword phrases to your type of service and or product. Making sure that the most valuable keyword terms are presented is so crucial; for this is a prime way for people to view your site and see what there is to offer. In doing so, keep in mind the final accomplishment are those potential clients becoming final sales.

Choosing the proper keywords depends on the audience you would like to target. Depending where located, which search engines are typically most used or are the most popular. Above all and most importantly which words someone can easily associate your business with.

For the united states as example; Yahoo, Bing, Google etc. are most commonly used worldwide. 84% of people that surf the internet have used search engines. 87% of search engine users admit that they locate the information searching for through search engines. If a company can guarantee you first page placements on these major search engines; what is there to lose? Why are you wasting your time?

Elite Marketing Solutions will take the time to set up essential keyword phrases that will benefit you and your business and make it sky rocket off the roof! Elite Marketing Solutions ranges from all internet marketing purposes but one key element we are known for is our SEO work. Give us a call and get a quick easy quote from one of our Senior Web Analyst, who will take the time to view your site, your competitors along with much more information for you to benefit from.

First Page Placement And The Good/Fast/Cheap Paradox

You’ve probably heard people say this: “You can get something cheap, you can get it, fast, and you can get it done right. You can even get any two of those at the same time — but never all three.” I’m not here to argue with that. It’s true — even on the vaunted all-powerful Internet.

For example, let’s say you want to get your website a first page placement on the Google SERPs. There’s a few ways you can do it — but none of them are all three, either.

Good/Fast
Pay per click. End of story. With a proper PPC management team at your side and a budget just south of Ferrari territory, any business can make it onto the first page quite literally in minutes. Then they just have to make good enough use of their visitors that they make more money than they’re spending — that’s the challenge.

Good/Cheap
The good/cheap way (slow as December molasses) is good old fashioned organic SEO. You invest a little money every month for a long, long time. As you wait, various smaller keywords come under your control, so the traffic ramps up…organically! Stick with it for a few years, and you’ll come to dominate some big-time keywords in your industry. All you have to do is keep your business alive that long.

Fast/Cheap
The cheap/fast way — but it ain’t terribly reliable — is a full-fledged social marketing campaign. Not just having someone post stuff to Facebook, but a real social campaign that hits on multiple levels. Forum posting, emailing lists, maybe even meatware acts like direct mail — anything and everything you can do to get people talking. It’s not good, by which I mean it has a distinct potential to utterly flop or even backfire on you, but if you’ve got a decent risk tolerance, social marketing can be the tool
you need.

There are plenty of ways onto the first page of Google’s SERPs. The question should never be “can you do it?” The question is always “HOW should you do it?” Take a look at your fiscal and temporal constraints, and figure out which route your business has the best tolerance for. Good luck!

Does Your PPC Management Team Give You The Roi You Need?

PPC Management: either you have someone doing it for you, or you’re not really in the PPC game. You might be risking your money at the PPC roulette table, but unless you have a talented PPC management team, the house will always win.

PPC management teams do an extraordinary amount of work to make your pay-per-click campaigns work in your favor. They do keyword research — in and of itself a huge process involving comparing the clickrates, cost, and convertibility of hundreds or thousands of keywords — as well as constantly split-testing a variety of text ads for a variety of variables, monitoring the profitability of your existing ads, and updating the campaign as various terms and ads become more or less profitable. It’s a huge job.

The question isn’t whether or not to supplement your pay-per-click campaign with a killer PPC management team — it’s whether your PPC management team is getting you the RoI you deserve.

What does that mean?
PPC has become an extraordinarily competitive marketplace in the last few years. Major companies realized that they could easily afford to dominate a few hundred thousand of the most-searched keywords with what amounted to a drop in their advertising budget, and that’s pushed the fringes way further out into the fringes.

What that means for PPC management firms still stuck in the 2008 mindset is that it’s very easy to end up following the perfect keyword research techniques of yesteryear and end up paying too much for every click you get. Today’s PPC managers look up long-tail keywords by the thousands rather than prime-time keywords by the dozens, and they get just as much traffic at a tiny fraction of the pennies per visitor.

They’ll use every trick in the book, from geographically focusing their keywords in the same way an SEO company does for it’s local internet marketing campaigns to adjusting your daily budget on the fly to reduce clicks from a keyword or few that have suddenly become more expensive than they’re worth.

Obviously, the actual RoI of your PPC campaigns is going to vary widely depending on what you’re selling and how you’re selling it — but the one thing you can count on is that if your PPC campaign isn’t profitable enough, it’s probably the PPC management team that needs changing.

How to Continue Blog Posting For Years Without Running Out of Ideas

Blog posting is a discipline that many people lack the mental wherewithal to take on for more than a few months at a time — especially if they’re blogging for profit rather than for their passion. But like any task that must be done, there are ways to handle the demands of continuous blog posting, even in the very long term.

The first step is to maximize the effectiveness of your blog posts. That means hiring an SEO company for custom blog creation, so that every post is automatically optimized for impact on the SERPs. It means adding social buttons to your blog posts to allow others to market for you on the social media tip. It means learning the basics of on-page SEO so that you can work keywords naturally into your blog posts without sounding stilted.

Why is that important? Simple – the more effective your blog is at improving business, the more your impetus to keep blogging. After that, it’s less a matter of drive and more a matter of continuously coming up with new things to say.

The first and easiest way to do that is a cute little tool called Google. Between Google News, Google Alerts, and just plain Googling stuff up, there’s no need for anyone in any industry to be anything other than up-to-date on the subjects relevant to their business. And up-to-date news is always blogworthy.

The second easiest source of blog material is your own business. Don’t be shy! Blog about what you just did, what you’re about to do, and your long-term plans no matter how unreachable. (For one thing, just by putting them out there, you’re driving yourself toward the goal. For another, people love to read about crap like that.)

Finally, you’ll never run out of material if you read other people’s blogs about your business. Give them trackbacks and write counter-posts that explain in great detail why they’re wrong, even if they’re mostly right. Stirring up debate draws a crowd, and a crowd is what you want when you’re blogging.