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What is Social Bookmarking?

Social bookmarking is a great method of sharing high quality websites and pages with other people. They are free and are a great way of increasing relevant, targeted traffic to your website and creating those all-important backlinks.

Get the Right Backlinks
Using one of the many social bookmarking sites, you can easily promote your business. Look at sites such as Reddit, Delicious, StumbleUpon and Digg to start with, as these are some of the most popular ones. Submit the URL of your website to as many of these sites as possible; make sure you have a catchy title, high quality, up to date content, and the right keywords in the right place in the title.

If you have a blog that you update regularly or you’ve just added a new page to your website, you will find that your site will be indexed very quickly in the search engine rankings. Use as many social networking sites as possible as this will ensure that you get more traffic to your website.

Online Business Promotion
Social bookmarking sites are a way of sharing top quality website content, ensuring your brand or service is recognized worldwide. It’s one of the quickest ways to find new resources for your business and to build up these all-important customer relationships. You can also find out a great deal about your competitors and become an expert by bookmarking a lot of sites with the same keywords.

You can use social bookmarking sites as way way of sharing your business portfolio; track links to find out who looks at your pages and learn more about your audience. You can also use it to work out which areas of your campaign are just right and what needs to be worked on.

If it is carried out properly, social bookmarking is an extremely cost effective way of managing your marketing needs. It’s an efficient tool that will help you to promote your business, bring in the traffic you need, and get your website out there for all to see for a cost of absolutely nothing bar a little time.

Why Use a PPC Management Service?

PPC, or Pay-Per-Click, is a form of advertising that can have a significant impact on the amount of traffic that your website receives, and it can happen in a very short amount of time. However, the nature of PPC is that you have to pay for every click on your website — making sure you only get relevant ones is a tough business. One of the wisest courses of action is to hire a professional PPC management service to make sure you don’t end up paying a ton of money for useless clicks. They will ensure that your keywords are the right ones to draw in quality and qualified leads and they will make sure that your ad design is done in such a way that your website becomes visible almost immediately.

It will take you a great deal of time and energy to set up your PPC campaign and even then you can’t guarantee its success. Hiring a PPC management service will ensure it is done professionally and within a matter of hours. Right away, your money is being spent on leads that will convert to sales. If you want a quick result, choose PPC over any other form of internet marketing method.

PPC management professionals will make sure your keywords are the most effective ones for your product. They will keep your costs as low as possible while working to increase your profits. They will track reports from your campaign so they know what’s happening and where more energy needs to be directed.

PPC management companies are experts in running PPC campaigns; they know exactly what is required to make your business work for you, with the minimum amount of work and the least cost. Using a professional service means you have more time out concentrate on your existing customers and on processing new customers.

PPC management companies also provide a full monitoring service. This ensures that you get the best return for your investment and you can be confident that not just your business, but your budget and your reputation are safe in professional hands.

How to Achieve the Best Search Engine Rankings – Use Website SEO

If you want a visible, successful business on the internet, you need to know how to get your website ranked in the search engines. You need to use something called website SEO to do this; this is what the search engines look for when they are ranking your page or website.

To make sure your website SEO is successful, you need to consider 2 separate areas:
·On-site Optimization. This means making any relevant changes to the HTML code that is present on all of your web pages.
·Off-site Optimization. Making sure your backlinks are relevant and of quality – not covered here.

On-site web SEO is important. If changing the HTML code sounds complicated, you need to read this list otherwise you will not be able to achieve success in any format:
Keywords are vital. Knowing which ones a will achieve the best result involves using research tools. You need to know what search terms people are using to search for your business niche and using them in the correct manner.
Meta Tags – Title. Make sure your title Meta tag has the right amount of the requisite keywords – no more than 70 characters in total, including spaces.
Meta Tags – Description. Use a bit of your web page if you like but it must be a brief description of what you are offering – no more than 160 characters including spaces.
Webpage Content – Text. You should write a short piece of copy, between 150 and 30 characters in length that contains sufficient keywords. This is known as keyword density and is an essential part of website SEO. This is what is used to rank your page correctly.
Webpage Content – Image, Audio, Video. Self-explanatory, make sure you include this type of content as it is good for your rankings and it makes your website far more appealing.

Following these website SEO tips will ensure that your website is seen by the search engines. The more professional and unique your content, the more likely it is to be ranked highly, thus making it visible to potential customers.