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Taking Advantage of Custom Blog Creation on Your Small Business Blog

When you hire a company to perform custom blog creation for your business, you get a direct line of communication with your client base — but you also get a powerful marketing tool that can win you a lot of search engine traffic. It’s no secret that blogs are commonplace business adjuncts these days, bringing visibility and sociality to a corporate website that may not offer either one innately.

Visibility
The thing about custom blogs is that they give you a place to write passionately and intelligently about your business — and when you do that, you have a tendency to write things that other people interested in your business will search for. Say, for example, someone searches Google for the phrase “direct line of communication with our client base”. Now the chances are good that there are several other websites out there that feature that phrase — but probably not so many that this very blog post won’t show up in the first few pages, and we’re really not even trying.

That kind of thing happens every day as a regular consequence of blogging.

Sociality
There’s not really a lot of reason for some random person to go and link to your homepage on Facebook or Twitter unless you’ve done a phenomenal job of wowing them. But when you put interesting, emotional, controversial, useful, or jawdropping content on your blog — and you should be shooting for at least one of those with every blog post you make — they might. Even moreso if you put a Like, Tweet, Pin, Digg, or other social media button on every blog post you make.

How Much to Blog
Some of that depends on the details of your custom blog creation. Various plugins can change the SEO quality and other details of your blog posts, allowing you to blog less often but to more effect. If you just open up WordPress and start typing, you’ll want to blog almost daily. With a blog created for SEO purposes by an SEO company, once a week should be more than sufficient. Just remember to stay interesting and relevant, and more than anything else, post like clockwork, even if that means writing a bunch all at once and scheduling your posts weeks or even months ahead! (Full disclosure: this post was written on July 15th, 2013. It will be posted on September 29th, 2013. That’s what we’re talking about!)

Key tasks for managing PPC accounts

PPC Management evolves busy tasks, that with some time set aside can be done effectively. The following main points will quickly brief you on the main tasks to complete while managing a PPC project.

 

1. Keyword Research

Keyword research is a vital skill for PPC managers. This may require a bit of time to complete, but if done correct will benefit you in the end. Preparing a long list of keyword suggestions may be the start of this process, unless you have an intern to save you the time.  Who ever completes the list should be finalized by the PPC manager as the final decision on keywords.

 

2. Search Query Reports

Side-by-side with keyword research, search query reports accompanies keyword research as necessary task. Identifying negative and potential positive keywords will be critical for your searches and a great profile to have once dealing with the client.

 

3. Competitor Research

Along with any service or company comes competition. With PPC competitors, staying on top of them can feel like a full-time job, however it still doesn’t take away that it needs to be done. There are several tools and software’s available to help nevertheless, reports are still required to be reviewed.

 

Pulling data from competitive tools should be the start. Running AdWords Insights reports on a daily basis is another great way to stay on top of competitors. Possibly, in time, individual reports will be help to use in order to create graphs, which will enable examples of changes over time. This may be a great forecast to a competitor strike!

 

5. Audits

Having the highest HTML-savvy representative would be ideal. Audit the site set up for PPC management and request the client to complete a test form, along with having them check conversion tracking codes each step of the way.

 

Finding ad groups with extremely high amounts of keywords or keywords with low quality scores will be some extent of performing PPC account audits.

 

6. Reporting

Reporting can be the ultimate grunt work in the agency world, as the first few days of the month may be consumed by reporting obligations. On the other hand, reporting and organizing data will help with a simpler flow of PPC management in order to add proper insight or an analysis.

 

 

The Pros and Cons of Responsive Mobile Website Design

Responsive Web Design is the Google-approved way of creating a website so that it appears differently — but functionally — on desktop devices, tablet devices, and mobile devices. Because an ever-increasing percentage of search traffic is coming from mobile devices, it’s essential for any Internet-oriented business to have a website that can deal with mobile devices — and your choices are to have an entirely separate mobile site, or a single Responsive site that handles both sources of traffic.

Pros
The most significant benefit to responsive website design is usability — people accustomed to your desktop site will find your mobile site has the same basic functionality. It may (and probably should) appear differently, with some content moved onto tabs or deeper within the site — but it’s all there. Brand recognition is instant, as the same style appears across both types of device.

The second advantage is in having a unified website. This reduces maintenance costs, SEO costs, design costs, and so forth. That’s not a trivial consideration — in fact, it’s probably the single biggest consideration in this entire article. With lower costs involved, the responsive style of mobile website design has won a lot of adherents.

But it’s not the only thing to consider, naturally. There are also the…

Cons
The biggest con to responsive website design is that it can take a long time to get right. It’s relatively simple to put up a responsive website, but getting it right, so that your mobile customers really are being fed the content that they need to see the most and so that the site flows naturally from both desktop and mobile devices, can be a long trial-and-error affair.

There are also some browsers and rarely devices that don’t support the kind of CSS media query that responsive design uses in order to display content correctly. These kind of technical issues don’t come up often, but they do come up.

Finally, there’s the issue of purpose: there are some industries in which mobile users and desktop users simply have very different priorities. If you’re in the movie rental business, for example, a mobile user is much less likely to use your website to watch a streaming movie because their plans are bandwidth-limited — so having a separate mobile website devoted entirely to information about renting physical movies is more appropriate.

Social Media – Facebook Updates

With constant updates and changes to social media, Facebook has taken the leap by drastically changing its contest rules for business profiles. Businesses are now able to hold promotions and contests, without the use of a third-party app, on their own timelines.

Facebook announced they are allowing Facebook users to “like,” comment or create posts on a page as a voting method, or entering into a contest. As business pages were prohibited to do so, this no longer in violation of the rules.

Business Profiles are now able to:

  • run promotions right on their timelines
  • Accumulate entries by users posting, commenting, messaging or liking a page
  • Utilize likes as a voting tool

Facebook is taking social media advertising up another level however, another factor that might have been in danger of this new addition were the apps. These apps that were previously used for entering contests and even with the new updates are not dead and won’t be anytime soon. Actually, Facebook offers insight in order to decide between utilizing an app or business timeline for contest entries.

Through the use of apps, there is a higher branding strategy creating a more personalized experience for your viewers. Apps offer more space for content than page posts. Promotions are often run under apps in order to collect data securely. This may be more appealing to larger brands and advertisers.

On the flip side, promotion through a Page is more easy and fast. A big plus with Page posts are being able to be viewed on the News Feeds. People who have liked the Page can be promoted. This opens a broader audience viewing your promotions.

The great part is businesses will always have the choice of apps or their page to distribute promotions. Facebook’s Promotions Help Document briefly explained they want to make an easier experience for all sizes of businesses to create and manage promotions on Facebook. Facebook is looking to altering polices in order to align the needs of marketers.

The SEO First Page Placement Guarantee is Almost Always a Scam

There are a lot of companies out there who use words like “guaranteed” when they announce that they can get your website on the first page of Google. But that’s almost never actually a guarantee they can back up. Even Google’s Webmaster Tools puts is succinctly: “Beware of SEO’s that claim to guarantee rankings.”

So why do people fall for it so easily? We have no idea — probably it’s because people expect, when they buy a service, to get specific, measurable results. When you pay for a maid, you expect a clean house. When you pay for a chauffer, you expect to get to your destination comfortably and on time. When you pay for an SEO, however, you’re not buying a sure thing. As prominent SEO speaker Rand Fishkin once wrote:

SEO scams have used ‘guaranteed rankings and traffic’ as a slimy catchphrase to lure in gullible buyers with too-good-to-be-true promises. That association has stained the entire industry. SEO’s cannot control the search results the way FedEx can control shipping packages or Coca Cola can guarantee the taste of their beverage. The search engines alone are responsible for…the rankings

Now, there are exceptions — every once in a long while, you’ll find an SEO company so confident that they don’t take any money from you until they’ve delivered a first page placement. Those groups are amazing — and usually quite expensive; moreso than you’d have to pay a typical SEO company for the same placement.

It’s a sad situation, but the fact is that SEO is a ‘magic pill’ kind of industry — people want there to be silver bullet-style solutions, fast workarounds, and guarantees, and there’s just no way to go about doing any of that. So long as there’s opacity in the system — and there has to be because Google requires it — there will be people out there willing to take your money, do nothing for you, and then claim that they worked their butts off to no avail.

In short, the lesson is this: if your SEO company is guaranteeing results, be suspicious — and ask them for specifics. Ask them for a timeframe, and if they don’t deliver within that time frame, don’t hesitate to ask for all your money back and switch companies.