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Get the Most for Your Pay Per Click Dollar with PPC Management

The pay per click industry is huge and it is important to get the most ‘bang for your buck’ this is where a complete PPC management solution can be the right thing for your business.

SEO and Pay Per Click
The reason that many SEO specialists also offer pay per click or PCC services is because they both use similar analytics to work properly. It may be tempting to log onto a pay per click offer chose some likely sounding keywords and sit back. The company will happily accept your money and you will more than likely find little or no difference while the campaign runs. So, pay par clicks doesn’t work? It does work but it needs to be tightly focused on your business and what it sells.

Price versus Results
When you use a PCC management service they take care of everything. This means finding the best pay per click advertising and then selecting keywords that will bring customers wanting to make a purchase to your website. They will also allow you to monitor the traffic generated and the conversion rate.

PPC Management and Data
It is vitally important to have hard data on your pay per click campaign so that decisions can be made. This includes pulling the plug if it is not working. The conversion rate or the amount of people that buy something for the amount of people that click and come to your site is the primary measure of how successful the campaign is. The cost per click can factor in because of the cost per sale.

Bundling Pay Per Click And SEO
When you hire a PCC management service then you might consider using them to improve your sites SEO and offering a bundled solution that can keep costs down. The big advantage is the two pronged strategy of pay per click and search engine traffic that gives a much broader traffic profile. A managed solution with full traffic data clearly shows where the traffic is coming from and what the conversion rates are. This allows an evolving campaign that can quickly adjust to changes in the market.

Keeping up with Advertising and Marketing Updates

 

In the field of marketing many opportunistic marketers use social media as third party advertising strategies. These social media dashboards are being updated constantly with up-to-date- new advancements! Tweets, through third party dashboards, are set up to “tweet” in advance however, Twitter has now integrated an option to set up scheduled tweets!

Twitter’s Ad Products accounts now have the option to set up a specific date and time to post a “tweet”. Marketers have up to a year in advance in order to set up tweets for the future. These tweets also can be scheduled organic or as promoted tweets! This option isn’t solely for existing marketing or promoted Tweet campaigns but for new ones as well. This opens a new door for all marketers’ using Twitter to advertise their product or service. Planning your real-time campaigns at your convenience may be one of the best opportunities.

Each advertiser’s account now has a new “creatives” tab located on top of the navigation. Here is where the new format to schedule future tweets can be done.

Keep in mind, that while marketer’s all over the world are in different time zones, the user’s time zone will be presented in order to complete the process. This may be an important display because tweets will be able to be scheduled in increments of one minute up to a year in advance.

Understanding that the marketing and advertising industry is constantly changing, updating and adjusting new features it is important to keep up with them as well!

Boosting Page Views Using Organic SEO

Marketing is an important activity to any business as its primary aim is to increase sales. There are many different ways to do this, both online and offline. One of the most useful online marketing techniques is organic SEO and the improved visibility in search engines it offers.

Cost Effective SEO
One of the advantages of online marketing is its ability to reach a global audience. This has seen a movement by companies around the world to build a strong web presence so that they are able to be part of this revolution in marketing.

Traditional advertising can be very expensive and includes television, radio and print. A website is available 24/7 and search engines can put the websites details in front of the audience whenever they search for related terms.

Flexible SEO
One are that areas the organic SEO has a major advantage over traditional marketing is in its flexibility. The content of the website, blogs and social media can be quickly and inexpensively modified to respond to the market. The entire marketing and market response cycle is so much quicker that online marketing can be fine tuned.

The ability to track sales conversion rates, page views and referral links in virtually real time allow marketing changes to be assessed and fine tuned in time frames that traditional advertising campaigns are not capable of.

Using the Right SEO Strategies
It is important that when online marketing techniques are considered that they form part of a cohesive strategy. This allows each activity to build on each other activity and this gives a multiplying effect of how effective the overall strategy can be.

Every online activity helps to boost visibility and by linking content, online advertising and social media a network is formed that helps to capture prospects and encourage them to visit the website. There may be some temptation to use ‘black hat’ techniques but the risks can far out the supposed benefits. Reputation is a valuable part of your brand and internet marketing should help to build reputation not place it at risk. Organic SEO is a positive way to do this and helps to build your brand and sales.

Affordable SEO: Get the Most from Video Marketing

Videos are a great tool to show a product or how it is used but how can it be used as a marketing tool?

Search Engine Optimization for Videos
Search engines deal with words not pictures so to ensure your video searchable then proper affordable SEO techniques need to be used. The title of the video should include the keyword that is most appropriate.

The description of the video should also include the keyword that you are targeting. It should be positioned in the first sentence of the first paragraph to be most effective. The description should be as complete as possible and give information on your product, why it should be bought and your website.

Location Information
The best technique in affordable SEO to include location information is by adding it to the keyword in the description. This has maximizes the overall SEO value and helps to also make it visible in searches that are narrowed by location.

Including a telephone number can also prompt people that are searching to click your link. There is only a limited amount of information returned in search results so to be seen it needs to be in the first 150 characters of the description.

Links
Links help to increase the ranking of your entry in the search engine results for the keyword used. The more links to quality trusted websites that point to your video the better you are ranked. When people link to your links the value also increases. This is an affordable SEO technique that can be applied to all areas.

You can help the process by uploading your video to video sharing sites and linking to these with your blog. Social media is also great to build links so having social media accounts like Facebook, Pinterest, Twitter, LinkedIn and Google+ let you start the process of creating a web of valuable links.

Interesting video content is very valuable and can be a great marketing tool that generates interest in your product and in your brand. Producing a video of acceptable quality just requires a little practice. The latest generation smart phones and digital cameras have the ability to record content with good quality.