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Use your Business’ Local Knowledge with Local Internet Marketing

Small businesses often make the mistake of trying to compete against market leaders. The market leader is committing a lot of resources to stay on top and even if you could commit similar resources it would be a losing proposition. There is a much better way to get better targeted results that are much more cost effective and it is using local internet marketing.

What Is Local Internet Marketing?
This is to use marketing techniques that are aimed at your local area. This makes people that are searching in your local area much more likely to see your results and because you are local it also makes it much more likely that they will purchase from you.

Pay Per Click
One of the most widely used marketing tools that work really well with local internet marketing is pay per click campaigns. The cost per click of popular keywords can be expensive but by narrowing the focus by adding location the cost quickly becomes much cheaper. There are partner companies that help to organize the campaigns and provide exact cost breakdown.

Online Classifieds
One of the areas that a properly orchestrated campaign can have very positive results is in marketing using online classifieds. This is where as many locally focused classified sites are used so that your business becomes highly visible. This can generate many locally based leads and can be adjusted easily to market particular products usually on a monthly basis.

Popular Local Sites
One of the techniques that marketing companies use to find good locally popular advertising sites is to localize searches and then use the results to target advertising and other marketing activities. This can be simply done by doing a localized search in the area targeted and then search for ‘forum’ or ‘blog’. This may return many sites that are not suitable but there are always several that rank highly and are popular in the local community.

Then they can be approached about including advertising for your business on their site. Having a presence on local forums and discussion groups also raise the businesses profile and allows targeted offers to be posted. These are a great way to market to the local community and are very inexpensive.

Social Bookmarking 101: Understanding Dofollow

A social bookmarking site allows us to link posts, videos and web pages in a single place. These favorite places then become much easier to check on for updates and new information. The reason that they are popular is that we can use the bookmarking site on our phone, home computer and work computer anywhere that has an internet connection.

Understanding Dofollow
These bookmarking sites rely on being popular and protect their search engine ranking at all costs. The users of these sites can back link so they have SEO value and have become a favored tool of SEO companies. These back links can be set as dofollow or nofollow and they indicate for the search engine crawler whether the link should be followed or not.

The bookmarking site may find that it is losing its ranking because too many of the back links are rated as poor and its reputation suffers. This can result in a policy of nofollow back links so that low quality links do not pull down the reputation of the social bookmarking site.

Dofollow Is Better For Our SEO
The social bookmarking sites that allow dofollow are therefore the sites that we want to use so that our site gets the most benefit. We can help by trying to only link good sites and by removing links to old content that is no longer being looked at.

Good Content
On our site it is important to have some unique quality content so that we benefit from being ranked by the search engines and from the link we have placed on the social bookmarking site. While good links are important and our site gains reputation from back links to high reputation popular sites this alone cannot turn a bad site with no content into a highly ranked site.

The best way is to have a balanced approach good content, good links to good content and letting as many people know about them as possible. Bookmarking sites, social media, blogs and forums are all great places to give your site a boost. This will improve your sites reputation and help you to be visible in search engines.

Web Pages

 

Web Pages

Web Pages not only add a visual to a business, in a sense, it is the “first impression”.  A web page adds character to a business, while allowing potential clients to view and understand exactly what it is you do, and offer.  Whether you are explaining company prices, explaining services that you offer, or displaying contact information, owning a web page will allow you to do just about anything to assist in the growth and enhancement of your company.

Maintaining a Web Page

Along with owning a website, there comes a certain amount of maintenance and care. Maintenance of a website is what ultimately keeps your site fresh and up to date.  In order to keep customers satisfied and coming back for your services, maintaining and constantly updating your web page is crucial.

 Tips

·         Regularly checking your website for links is important to help detect if there may be any broken links.

·         Constantly update your web page with new updates, links, blogs and information to help keep your page looking clean and maintained.

·         Posting blogs on your page adds a great depth of character and personality, and properly allows you to add point of views and opinions.

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Things to know about Guest Blog Posting

There are a lot of good reasons to write blog posts that can help you and your website. When you link back to your site then the SEO benefits from back linking will improve your websites ranking. If you can post blogs as a guest regularly on several sites then it not only hugely improves the value of the back links but introduces you and your company to a much wider audience.

Here are some tips that will help you to be more successful in landing a guest spot on a bog but in also posting in a way that will see you being asked to regularly contribute.

Stay Organized
One of the most important tips is to be organized and have a schedule that lets you have enough time to prepare your blog posts ahead of time so you are not rushed by a deadline. If you are not on top of things then what you write can suffer. This can result in you being not being asked to post again so do not fall into this trap.

Pick the Bests Blog Sites
It is important to only pick relevant sites that are top notch. It can be tempting to start out blog posting with lesser sites but this can end up locking you into wasting your time for little benefit. It might take longer to get accepted but the value is in the site being popular and well liked so do not accept less.

Join the Blog Sites
A great tip to get the inside running on guest blog posting is to join the site. Don’t just join and be passive make reasoned insightful comments and help other users out with information where possible. It gets you know on the site and helps you learn about the site so when you get the chance your blog post will nail it.

Take Care of Your Posts
It is important to take care of your blog posts answering comments and drive discussion. This will impress the site owner and cement your place on the team. It is also important to check site traffic and to look how much traffic your guest blogs are generating for your website.