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Simple facts About SEO Marketing You Did Not Know!

SEO isn’t exactly the most understood process in online marketing. It has also been said that people aren’t too sure what SEO really is. Then there is talk about SEO is joining with social media, content marketing and more.

Word around town is it also not exactly the most well observed marketing channel either. Every now and then, you’ll hear from the fed-up web page owners who have invested in SEO a few times and felt they have wasted their money. You may also hear debate about black hat and white hat SEO. Keeping the following statistics in mind as a reminder and investing more into your SEO efforts later will pay off substantially.

• 79% of search engine users say they normally click on the natural search results. In comparison, 80% of search engine users say they hardly click on the sponsored search results that pop up.

• It has been said that SEO leads have a 14.6% close rate and outbound leads (such as direct mail) have a 1.7% close rate.

• 81% of businesses think of their blogs as a very important asset to their business.

• 70% of the links search users clicks on are organic.

• 70-80% of users ignore the paid ads, focusing more on the organic symptoms.

• 75% of users never scroll past the first page of the listed search results.

• Inbound leads have always had a better conversion rate.

SEO Marketing – You Can Do It!

SEO marketing is often viewed by consumers as a quick and simple way to make a lot of money. The truth is that with SEO marketing, just like all marketing, you need to work hard to get results. As with anything that is worthwhile, becoming an effective SEO and internet marketer, takes a great deal of time, effort and a lot of trial and error before you can see the results you are looking for. There are many misconceptions about SEO marketing that are worth bringing to light and should be taken into great consideration.

You don’t have to be an expert in your field
It is evident that you need to understand your own field. You really need to put valuable information out there that will make others view you as an expert of the subject. Once you have positioned yourself as well informed, you can eventually branch out and share topics that are in other industries.

Internet marketing is so easy that everyone can do it
If you think that SEO marketing can grant you instant success over night, you are setting yourself up for a potential loss. Success in the SEO field takes a great deal of effort and having a willing to learn mind set will help you also. You need to be receptive to new concepts as they come along.

It is so difficult that hardly anyone succeeds at Internet marketing
Succeeding is absolutely possible if you have the right mindset. You need to differentiate your skills and expertise from the talents and expertise of other business owners. You have the ability not only to learn to successfully run an SEO marketing campaign, but to really make it shine. It is crucial that you learn how to identify the needs of your clients, sometimes even before they realize what they need themselves.

It will take you a very long time to really learn how to master marketing
This too is a false statement. If you set your mind to learning all that is necessary to learn to see your SEO marketing start to pay off, you will be up and running quickly and you will not negatively affect the quality of your messaging. Read articles and newsletters and pay close attention to other people who have already achieved success in the Internet marketing field. This will help you to get up to speed pretty quickly.

A Must for All Businesses – Small Business SEO

Small Business SEO can always help the creativity of all businesses in a number of ways. Read on to find out how it can benefit your business!

 

Website Approachability

Small business SEO makes the website of the company easy-to-track by prospective buyers and major search engines. The SEO Company will ask you for incoming links for your website, which will ensure the website remains connected with all important sites. The code of your site will also be checked, as correct code is key to search engines indexing your site and showing it in search results.

 

Easiness of Website Usage

No matter how good your website is, if it’s not user-friendly, then the look doesn’t really matter. Your site might be generating a lot of traffic, but if people are unable to find the information they require, they may leave your site and not return. Even search engines prefer websites that are designed in a user-friendly way. A SEO company will always make your site more user-friendly, so it is preferred for search engines and easier for customers to use.

 

Easy Loading of Website

Like we said above, if consumers don’t find the information they require on your site, they are most likely to close it down and view the website of your competitor. They will also close it down if it takes too long to load. The reasons to why a website can take ages to load include low-optimized pages, wrong HTML code, as well as unnecessary usage of Flash. There is a lot of competition out there, which is why small business SEO has an importance for all businesses. The services they provide will give you a smoother website as well as faster loading.

 

24/7 Promotion of Services and Products

SEO companies can also give your business a worldwide approach, this will make your site live everywhere. There are several approaches that can be used, which include content management, blog writing and article submission. Thanks to these tools, your website will appear all over the web and get you and your business in touch with many new buyers.

 

A Brand Name Enhances Reputation

Despite the size of your company, it can always compete against big competitors on the web. With the Keyword Optimization tool, SEO companies will also identify useful keywords for you, which your potential consumers use for searching. The sites of your competitor’s will also be using these keywords.

High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. In other words, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.

What You Need To Know About Small Business SEO

Entrepreneurs trying to generate more sales need to get their business ranked prominently on the search engines. If you have small business, SEO will be a powerful tool for your business. In order to rank prominently you need to invest in your small business so we decided to put together these suggestions which should help you make the right decision.

I Have A Website So I Don’t Need Small Business SEO Right?
Having a website is the first step but without search engine optimization you have a website that prospective clients cannot find. When a consumer goes to a search engine they are going to type in whatever product or service they want and based on the search results buy from that business. If your website is not ranked on the search engine for the specific keywords related to what you have to offer then you are missing out on sales.

I Can Do This Small Business SEO On My Own?
Effective small business SEO requires a full time commitment by professionals that understand the finer nuances of search engine optimization. If you tried to do this on your own it will end up backfiring in your face so don’t even try it instead engage the services of a firm that specializes in SEO for small businesses.

How Do I Select The Right SEO Company?
What you need to do is look for firms that have been working in the community for many years and have a well-established track record. This due diligence is going to take some time to complete but it is necessary if you want your business to gain a competitive advantage on the Internet. Once you have identified the SEO firms that have experience with small businesses you need to ask each of them for proposals.

What Type Of Results Can I Expect?
The results will vary depending on the niche you are in and the SEO Company you hire so bring up this question with the SEO firms you are screening. Ask these firms what type of return on investment you can expect from this project. If the SEO firm offering these services is experienced and has a well-established track record they should be able to provide you with an accurate projection.

Getting The Most Out Of Blog Posting

Using blog posting for more traffic on your web page is a great and effective strategy, especially since blogging software is a form of content management that can help maximize your site’s SEO potential. However, you should always remember to try and make your blog as search engine friendly as possible.  Elite SEO Marketing can help drive more traffic to your web page and attract more viewers.

Having a sidebar that links to many other areas of your site and shows up on every page, makes it easy for search engines to “spider your blog”. This also makes it easier for users to view your blog archives and previous posts. Easy access to your archives allows your blog to become much more user-friendly as well as improving your Website SEO.

Link Building is another important way to get more visitors to your site. If people see your site listed on quality websites and forums, they may click on it. Having your site listed on a variety of websites also improves your page ranking with search engines. There is more than one way to achieve this.

You might find blogs that are similar to yours, and email the owners to exchange links. You can also participate in web forums, using a forum signature with your blog’s URL in it. Or you might comment on other blogs with similar subject matter, and put a link to your blog in the comment. If you comment on blogs or on forums, make sure to add to the discussion, not just post a link. Otherwise, it could be considered spam and deleted by the website owner. Reading the blog or forum posts and adding to a discussion intelligently will also help you to gain the trust of other readers, which makes them more likely to want to visit your site.

If you have a blog, you should update it frequently. Having a blog that is almost never updated will not only make it uninteresting to your site’s visitors, it also won’t help your page ranking. Updating your blog frequently with quality content will improve your SEO and keep your visitors coming back.

Optimizing your site’s organic SEO potential

What is organic SEO? Organic SEO refers to optimizing your site’s SEO using the site itself, rather than just relying on things like PPC services. Of course, it is possible to use a variety of different methods to improve your website’s page ranking, but you should also make sure that your site is search-engine friendly. Bad SEO practices can keep you from getting the page ranking you want, and they can even get your site blacklisted from search engines. Keeping up with the best Organic SEO practices is crucial if you want to reach the most possible customers.

Elite Seo Marketing offers services to make sure your site can achieve the best possible ranking. This is done by making sure your site has the proper structure, keywords, and content. The way that search engines rank pages is always changing, so it is in your best interest to consult experts who are constantly keeping up with SEO practices. Search engine don’t just look at your META tages anymore; they pay attention to how often you update, how many backlinks you have, and if your site seems to have quality content.

Custom Blog Creation can also help you to maximize your site’s potential. Having a blog on your site can help you to become more visible to search engines, which will get more traffic to your site. However, not just any content will help. It’s important that they recognize your content as unique and of high quality, as well as just being updated on a regular basis. Using keywords properly, having a large amount of quality content, and having links to your blog on related websites can all help to improve your ranking with search engines.

It is best to put your blog on your own site, rather than using a free blog service with a different domain name. This allows for more customization, it is better for search engines, and it helps with branding your site. Make sure your blog is easy to navigate, and that you link to older posts or the archives on your blog. This makes it easier for customers to read, and it also helps search engines to spider your blog.

SEO is the way to GO!

Website SEO: Make Money from Affiliate Websites

Affiliate marketing is one of the best ways you can make money on the Internet but there is a considerable amount of competition so you must develop a website SEO strategy that will get your website to rank higher on the search engines. We are going to look at some of the key topics to consider when developing this strategy.

Importance of Having a Brand Name Domain
Your website domain name should be related to the product or service you are offering. This will help your website rank higher in the search engines. Purchasing these domain names can become very competitive so it would be in your best interests to hire a professional SEO company that can secure these domain names for you.

Benefit of Unique and Engaging Content
Your website SEO plan needs to incorporate high quality, unique and engaging content that will capture the attention of the visitor. This is another task that can be handled by the search engine company you hire. By producing high quality content on a regular basis the search engines will continue to crawl your website and this will help you climb the rankings.

Why You Need To Hire A SEO Firm to Help Rank your Affiliate Websites
You need to engage the services of a professional SEO firm to help get your affiliate websites ranked prominently. There are many other people who like you want to make money from their affiliate websites and the only way to do that is by getting your website ranked high up on the search engines which is something you cannot do on your own. You need to find a SEO company that specializes in ranking affiliate websites.

How to Pick the Right SEO Company
If you are trying to select a company to help develop and implement your website SEO plan you really need to look for a firm that has a well-documented track record of success. When you have located these firms you should ask each of them for testimonials from satisfied clients and speak with these clients. You can make money with your affiliate websites you just need to follow these tips and do your research.

Mobile Website Design

A mobile website is comparable to any other website, although the obvious characteristic that may distinguish a mobile website from a standard website is the fact that it is a mobile website is specifically and solely designed for a smaller handheld display, such as a cell phone and touch-screen.

Just like any other website, mobile websites have the ability to display data , video and images along with text content. Keep these important facts in mind as you begin the journey of Mobile Design.

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.