Priceless Value of a Press Release Service

No matter how highly talented your team of writers are, it only takes one damaging press release to tarnish the reputation of your company. Press releases have the power to ensure success or bring about failure. Using a press release service as one of the tools in your marketing and business strategy may be one of the best choices you can make.

Benefits of Press Release Service
A press release service can provide many benefits to a company. Their whole job is centered on creating and distributing stellar press releases. It frees up your time and labor to focus on other tasks. Using a service is easy on your budget and produces results in a short period of time. Typically, the turn-around time for implementing and writing takes about a week. Distribution of the release will take a bit more time. The process for planning and writing a press release follows these steps:

  • Company representative supplies the release date, topic, industry and any information to be included.
  • First draft is written and submitted for review.
  • Company representative lists desired revisions.
  • Draft is revised and re-submitted.
  • Final draft is submitted.

Once the final draft is composed, the press release is the property of your company. You can choose to distribute it yourself, or you can contract with the press release service for distribution.

What to Look For
When doing a search for a press release service, you can find many companies online. You will find a great deal of information on the service’s website. Some examples include:

  • Pricing list for writing services and revisions
  • Detailed guide to press releases
  • Package pricing for writing and revision, as well as distribution services
  • FAQs
  • How to contact

Many companies would pay any amount to effectively market products and services and gain a global following. The fact is that a press release service provides positive publicity using the most cost-effective methods. Building credibility for your company and product is crucial in today’s marketing environment. Staying ahead of your competitors ensures the continued growth and success of your company-a goal we all want to reach.

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Can Small Business SEO Improve My Company?

Starting a small business can be exciting and terrifying all at one. It’s all up to you to make it a success, so you may start looking online to find more ways to do so. One option you should certainly look at is looking at small business SEO services.

What Does SEO Mean?
Especially in the beginning, all of the acronyms that come flying at you can seem a little overwhelming. This one isn’t as scary as it sounds though. SEO is simply Search Engine Optimization, which just means improving your websites visibility to online searchers especially with added keywords or phrases. When people type certain words into search engines, you want your website to come up as close to the top as possible, because those are the ones more likely to be visited.

How Does This Help Your Business?
When your page is more likely to be visited, you are more likely to start getting new customers, of course. It also assists with just getting more word out about your business and building on that customer loyalty. You want to be the only name mentioned in relation to a certain product or service.

Some Other Tips for SEO
When you find a reputable company to assist you with your small business SEO, you can rest assured that everyone will soon be talking about your business. This isn’t something that is going to make you rich overnight, but it’s a very important part to consider in your long term marketing strategies. Even after you hire an agency to handle this side for you, make sure you still involve yourself in what’s happening. After all, this is your business and you are the one that will benefit or not from its success.

Try to take advantage of all avenues when trying to promote your small business. You don’t want to miss out on potential growth and added sales because you didn’t take every chance you could. Using an SEO service is a great way to make sure that your business is going to become even bigger and better!

PPC Management – Avoiding AdWords Blunders

To be really effective with PPC management, you have to stay on your toes. Making mistakes not only costs a lot of money, it will also negatively impact conversion results. To avoid making costly blunders, follow these tips.

  • Keyword Research. There is really no excuse for skipping this step. There are several free tools for performing some great keyword research. Google’s keyword tool can give you some valuable direction in targeting the right words. Research what successful advertisers are putting into the first three lines of their ads.
  • Too many keywords. Have one ad group for each keyword using the three basic variations of exact, phrase and broad. You should place two ads into each group. Doing this will help you pick your winners.
  • Lifeless Ads. Your ads should be compelling and feature the item that is being searched for. Don’t feature your business name or product, but address a need. For example: “Premium Jewelry for Every Budget” instead of “Jane’s Jewelry”. Provide the solution the customer is trying to find.
  • Experiment. Include variations of the ads by making minute changes to test the response.
  • Negative keyword usage. Negative keyword will help to sort out and further refine the marketing campaign.
  • Test, and then test again. Colors, position, copy – these elements should always be under testing. Know the conversion metrics. Use tools like Google analytics or Website Optimizer.

Delivering the Promise
Once tactic of PPC management that can be overlooked deals with the copy featured on the landing page. When a user clicks on your ad, are they sent to some informational page, or do they land on the exact product they were looking for? Clear navigation makes it easier for the customer to make a purchase. Delivering the promise optimizes the quality score and improves your position. Costs are lowered, while still meeting the needs of the searcher.

Good PPC management will deliver targeted traffic and takes your message to the users that are searching for the products you provide. Use these tips to save time, reduce costs, increase brand exposure and give you the maximum return on your advertising dollars.