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PPC Management through Spreadsheets

Having to deal with PPC Management on a daily basis can certainly become a hassle if you don’t know how to expertly handle some form of spreadsheet software. Of course, with some basic knowledge you can track some information, but I assure you when push comes to shove you are likely to start going a little crazy. Some common spreadsheet tools, however, can make the difference between exhaustion and sanity and you will find a list of them below.

 

Formula Functions

  • Vertical Look up: If you can figure out how to use this nifty tool then you are already on the way to a better PPC management. Try to list and pack a file with how things have evolved during the past month, six months or a year. It is also useful to check for repetition of keywords within a list.
  • Concatenation functions can also come in handy when creating or better say joining two URL’s with their respective keywords together.

Software Functions

  • Find and Replace: Since different search engines utilize different formats of web addresses (or URLs) this can be certainly helpful at transforming or adapting one string of characters to the other, or even create new ones. Most Find and Replace functions can be found by pressing: Ctrl+F. Just to be clear, this is not a formula but a functionality embedded into the software.
  • Some software allow for a special formatting to appear when certain conditions are met. If you can get yours to tell you with a color scheme the evolution you’ve had in the past months then you’ll certainly analyze data faster.

Problems with Cases

You can fix and change upper and lower cases to their opposites in and within strings by using formulas as well as software functions, or they may even change if you don’t pay careful attention to what you do, so be sure to double check your string outcomes (or results) and verify that they are properly addressing the keywords and links you wish to reach.

These are but some basic skills which any true PPC manager should have… are you familiar with them?

Handling Your Press Release Service…with Wires!

When it comes down to generating exposure there is probably not a better tool for business managers than public press releases. Now, before hiring a press release service it is probably better to know what you are getting yourself into so let’s review what they are all about:

 

  • Writing: all the factors that comprise a successful publication are really too many to get to in a single article, but let’s just say that it is much more than just typing a few words on a specific subject. Press writers have a special talent to attract attention and deliver a message shortly and effectively to the media and that is just what you are looking for
  • Releasing – Wire Services: After the publication has been specially designed to convey a specific message and attract certain attention it is released into what is called “a wire”.  Every company sends their news or announcements through a wire in order to call for publishers, writers, newscasters and reporters who may be interested in finding out more and covering the story themselves.

Tricks to Getting Noticed

Probably you are wondering why someone would pay particular attention to your advertisement having so much competition since there are thousands and thousands of companies out there all battling for attention. The trick is to compel the audience by researching what people are into, what news are becoming trendy and then find a way to make your story relate to those in order to benefit from its vitality.

First Impressions Count

And when we say this we mean the first impression on a screen, so you have to make your article’s title stand out from the rest without straying away from the news you want to be associated with. It can take a while to get the hang of it in terms of creativity and appeal but it will certainly be rewarding to your traffic.

Whatever you do, remember to be careful with the angle you will exploit so that it doesn’t end up back firing, and if you are sure you have found a good opportunity try to hire a professional copywriter from a public release service in order to generate the desired effect with precision.

Making Money through Social Bookmarking

Is This Really A New Trend?

It is certain that some online trends are new to our lives, but have you ever questioned yourself if they are really new at all? Perhaps the reinvention of an old custom is the case of social bookmarking. Bookmarks used to be a very common thing for events, or reading through a book, curiously enough they weren’t something you would share but today it has become something different – so different that it can actually help you make money by impacting your website.

How It Works

On these social websites for bookmarks different people share information, products or links they have found on the internet for everyone to see. This way, each time that someone posts or shares something related to your webpage it creates a back link, which in turn ranks you higher up in search engines’ results, therefore driving more and more traffic to your website.

Making Money from It

If you have a product to sell or a service to offer, this can surely be a game changer if done correctly. Generating affiliate links can be achieved by paying attention to trends, and see what other people are bookmarking in order to determine a compelling title that will most likely interest a network of people or at least have them pay attention to you.

Make Sure You Are Doing It Right

You should, however, make sure that whichever social bookmarking site you sign up for, has enabled link following in the robot configuration, since if it isn’t enabled your search for an audience and back link building will be in vain. You may build something of an audience but it will not benefit your search engine ranking unless they post it somewhere else where this feature is enabled.

Also take into account that it is possible to pay for some sites to bookmark you, some even for a very small fee but this can help you as much as hurt you if you are not careful. Some of these sites have been banned, or carry adult content or aggressive material, which perhaps are not the best things for your business to find itself to be associated with.