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5 Ways That Blog Posting Can Be Assisted By SEO

Blogs can be complicated creatures. If you don’t already have one, you may be wary of wandering down that path. However, having a blog can be beneficial to both you and your website. Why? Because when you create blog postings, there are several immediate chain reactions.

  1. Accidental Searching

Why does it happen, and how can it help you? It happens when your blog has a word or phrase that someone is looking for on a search engine. They click your link, find your blog, and hopefully end up obsessed with it. A new follower for your blog can be as easy as that.

  1. If You’re Original, You Get Viewers

Having originality can make a huge difference in the popularity of your blog. In basic terms, don’t plagiarize. It’s great to quote other web pages and people, but make sure you include a link or give credit. Blog postings that contain original content will be sought out and included more often in search engines.

  1. The More Content You Add, The More You’re Noticed

It’s important to have a new blog post every day or, at the very least, every week. Posting to a blog monthly or bi-monthly isn’t going to cut it. You’ll lose readership. And make sure that each post is unique and different.

  1. Permalinks/URL

This is how to get to your site on a direct path. Having a short and simplistic permalink (related to the subject of your post, of course) to all of the pages on your blog will help people better remember how to get back to your website. Doing so will also feed search engines another necessary keyword.

  1. Sitemaps

This isn’t necessarily important for individual posts, but it is vital for your blog and search engines. When search engines are looking for results, sitemaps give greater insight into your website as a whole.

This should give you a better understanding of how blog posting can be made useful by taking advantage of SEO.

The Evolution of Targeted Email Marketing

Email marketing is a tricky (and relatively modern) concept; especially when it comes to the promotion of businesses that are trying to turn a profit. Targeted email marketing is, in essence, when a website or company sends out emails to their current followers in the hopes of developing interest in a new product. Sending an email is a fairly simple task, but targeting that message means that you plan on customizing or personalizing the email to fit a specific group of people. This is a bit more difficult.

In the past, targeted email marketing wasn’t considered to be an important contribution the spread of a company; mostly because companies would just send out mass emails without pondering the personality of their follower. Now, however, businesses are careful to target a specific audience. In doing this, they become more likely to make a sale. But, what got us here? Why are companies so eager to target the right people? Where did the idea come from?

Two targets have almost always been a factor: gender and location. In fact, most companies use gender as a portion of their targeting scheme. Location is even more often used because stores can’t come to you. Another targeting method that’s seen often, but isn’t usually a conscious choice, is emotional. This is harder to do in targeted email marketing, but possible. Certain colors and words set the mood. Blue shaden have been proven to encourage shopping and the spending of money.

And, even more currently, lifestyle choices are being used as a means of targeting. These can encompass a wide variety of things, such as offspring, style, technology, and spending habits.

Though expansion of targeted email marketing had been limited in previous years because of its difficulty to expand into certain topics due to professional boundaries, it is still a highly effective way to market your business.

Using Small Business SEO to Compete with Corporations

When you’re talking about small business SEO, it becomes immediately apparent that your job is going to be much more difficult than it is for larger corporations or companies. Your scope of influence is much smaller. At least, for the time being. The constant struggle includes the fact that things are always changing and, unless you have the money to pay for professional marketing, it can be hard to keep up with the big bucks. In this day and age, time is money and money is time.

So let’s talk about the elephant in the room. What can you do about search engines that favor big name companies? Not only are they given preference, but big companies have more experience with SEO. How do you keep up?

First of all, you’ll need to stay committed to your company and your goals, despite your frustration. Commitment always gets the job done.

Second, get your website out into the world through social media pages. Even by talking about your business on your own private page or by getting your friends to share your website, you’ll be able to increase your coverage. This requires a little extra time and effort on your part, but asking friends and family to promote your website or business through social media is a smart way to increase your traffic. Every big corporation has some kind of social media page, so make sure that yours is always updated and active in order to compete with other websites.

Lastly, make sure that you are using updated text and descriptions. Titles and headings are what people are searching for. That’s what SEO is all about; getting better efficiency with search results. Using these tips, small business SEO can be simple and effective.