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Making your web design work for mobile

 

Increasingly our life on the web is mediated by our mobile phone, or other portable devices. This means that websites need to be able to cater to a mobile friendly market place, which may mean changing your current design spec. In some sectors more than 25% of searches are now made using mobile phones, so to make sure you’re not missing that traffic, you should ask yourself, is your website design mobile friendly?

 

Mobile friendly websites

If you would like to skip out worrying about mobile design for your site altogether then there are some really great shortcut options available. You could use responsive themes if you are using WordPress, which can be picked up at great value. These themes basically consider the platform viewing the page for every viewer in order to format your page most appropriately. Alternatively sites like squarespace or wix will do the job for a nominal monthly fee. Or finally you could setup a sub domain at m.example.com.

 

Mobile first

A growing trend among designers says that when creating a new site today, the mobile site should be first priority. This way you can build your site to address the concerns of your mobile viewers. Unlike the confusion pages designed for the desktop might encounter when viewed on a mobile, it is no issue when done the other way around.
Otherwise

If your site is already in place, and you simply want to deliver a seamless user experience by mobile then there are a few universally common features to bear in mind.

Are your icons finger friendly?

– Fingers are less precise than the mouse cursor, make sure your viewer can easily move around your site without the constant need to zoom.

Page width!

– the distinguishing feature of mobiles is… They’re small. For this reason make sure your site isn’t full of empty wasted space, and make your page width as slim as possible.

Be vigilant

– new changes and updates are plenty and frequent. Make sure that as well as your usual inspections you keep an eye on how your site behaves on mobile. Is the font legible? Or are there any overwhelming blunders? Finally use simplicity when designing for the mobile web, many viewers will click away if your page takes even 30 seconds to load.

 

Should Your Site be Using SEO or PPC

Overview

SEO (search engine optimization) and PPC (pay per click) advertising are the two most commonly and effectively used strategies used to market and drive in traffic to websites.

As you may know SEO refers to ways in which your site registers with search engines, so that your content can be pulled up when a viewer searches for relevant terms. There are a number of ways that strong SEO can help to boost your business, and to help you to appear on the first page of search engine results. The most popular include utilizing the best keywords in your content, meta titles, and page descriptions, to reach your target audience. Other techniques include making sure your site backlinks to other trusted, popular, and relevant pages on the web.

PPC is a very different way of marketing your business online. Whenever you search a term in a search engine, if you see “sponsored link” or “ad” or “google-ad”, then you are seeing a demonstration of PPC. When using PPC you pay for each click that the search engine refers someone to your site.

 

Benefits of PPC

When using PPC it is very easy to know and measure the success and value. If you are paying say $10 for clicks this month, and you can see that those clicks have helped you generate an extra $200 in turnover for the period, then you have a successful campaign. Similarly if you earn money through your site using advertising then simply compare the money that you make from on site ads to the money you’re spending.

 

Benefits of SEO

Whilst it may be harder to measure in terms of value for ROI (return on investment), SEO is a far broader, and in many ways, is a more substantial long term investment. If you have been using PPC, and decide to stop the service then your marketing efforts come to a halt. SEO is a more gradual process which, once put into effect will continue to pull in valuable traffic into the future, with no extra costs. If you apply keyword research to 10 pages of great content, that same content will keep hooking new visitors for as long as the page exists.

 

Which is right for you?

For websites which sell products online, PPC advertising is a quick, simple, and measurable way to successfully target your audience. If however your website provides information, entertainment, or anything else which means that you earn your money by selling advertising space, then your content should be the focus, and SEO should be your marketing method of choice.

How often do you click to Google’s second page?

(or: How To Achieve First Page Ranking)

So what’s that you were saying? Google has a second page?

For the vast majority of internet searches, the user already knows the destination they require. For the rest, search engines are very proficient at ordering the most relevant pages so as to help you to find your solution as quickly as possible. The only necessary proof of this is by asking yourself, how often do you need to click beyond the first page of results when using a search engine?

Exactly! So how is it that you might one day hope to see your web page(s) ‘up in lights’, peacock proud, displayed on the first page of the search results for your given term?

The answer is that you need to cater to the search engine by ticking all of the boxes for a successful implementation of professional search engine optimization techniques.

 

Beware of quick-fix solutions

If you found this page then the chances are that you searched something somewhat similar into your chosen search engine. You may also have come across a flurry of results advertising “first page placement in the time it takes to boil the kettle”. Suffice to say, this is a little like an advert for “the perfect bikini body in a fortnight”, perfectly true if you’re already almost in such a position. For Keith, 45, with his 38″ waist, and furry shoulders, though, it probably isn’t a reality.

All quick-fix alternatives to growing your website’s success will be so temporary as to only have a degradative effect in the long term.

 

The healthy way to the top

If you take your business seriously and have long-term goals for your website’s success, then these are some of the things you need to¬†succeed.

Great quality content
Expert keyword research
Effective link building
Clean simple web-design
Social Media presence