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Affordable SEO for your business, large or small

 

I’m often asked how the biggest, most popular websites for each industry manage their SEO differently to smaller firms who make far smaller investments. The great thing is that while it’s true that big companies have significant marketing budgets to ensure their SEO success, the techniques used don’t actually differ much from any other technique.

The main difference with SEO for big multinationals is that firstly they know the value of SEO, and are sure to spend lots of time and resources to ensure their SEO is in constant development. The only other difference is that for those few big companies who sell their products in large part because of brand name, it’s easy for them to direct consumers in since no other company uses that brand name as an SEO keyword, and this helps to pull big numbers in.

While a small electrical wholesaler might focus more on relevant keywords for the products they sell, a company like Nike can also focus simply on attracting customers with the brand name. It’s true that this is a big advantage for these companies, but it isn’t how the majority of users search, and the most affordable SEO techniques when properly applied can still help your small business to compete with the big dogs.

Firstly take advantage of keywords particular to your business. If you specialise in baking bread then it’s unlikely you’re ever going to feature that highly for a search like ‘bread’. These searches are reserved for general searches about the product, and will display the few of the biggest names in the industry.

Instead focus on long-tail keywords that apply more to your business than even the biggest names. This may look something like ‘traditional hand baked bread’ or ‘artisan bread in Central LA’. This way you serve your content (any maybe your bread) directly to those users most likely to make a purchase.

There are plenty of other ways to utilise affordable SEO techniques to get the better of your competition, but the best way to see what’s on offer is by viewing the services offered by the professionals. (Link to services)

Long-term Website SEO tips

It’s true that the best practices used for website SEO are constantly growing, evolving, and developing. For this reason it’s always going to be necessary to update your website SEO from time to time, and in fact many services will even look after this for you as part of the service. None the less this doesn’t mean that we can’t kind of gauge the direction that things are going and plan for the best long-term strategies for achieving success in advance.

Great competitive keyword research is one of the most important aspects of SEO and it’s also one of the most traditional ways of optimising for search engines. For this reason it’s a sure fire bet that good investment in keyword research and implementation is one great way to guarantee long term yields.

However the most effective keyword research will still need constant revision as the rules which govern keyword use change. Previously websites did fairy well out of monopolising the most important keywords, today though the right words need to be used in the right content if you’re going to draw in traffic in the long term.

Finally for effective long-term keyword research your business should consider if taking advantage of your local area could boost your traffic. If your website is more for drawing customers to your store or restaurant then using local area keywords could be one way of carving down your competition to stand out.


building long-term back links, which become business relationships is another main way to get great SEO results. Be sure that you direct your customer to reputable related websites so that your customers can leave even better informed, and more likely to return.

By working together with the websites you link to you can also make sure that you’re not stepping on each other’s toes, and not wasting time duplicating content across both sites.


simple design and layout is the final essential way to determine if your traffic is likely to be long-term rather than one off visitors. Your site should be simple and minimal in design, and made for clear and direct navigation. A difficult to navigate design is one sure fire way of frightening users off, and it can also be more costly.

What is Organic SEO and is it expensive?



SEO is almost a catchphrase in the modern age, and we hear it possibly a little more than we’d like to with so much web chatter devoted to the subject. If you’re a business owner who operates online and are looking for a simple explanation for exactly what you’ll be paying for by investing in Search Engine Optimisation – and how much it will cost – you’ve come to the right place

SEO describes techniques used by developers to make a website act with more magnetism toward search engine users, via the search engine. Because the search engine, especially Google, is constantly being updated and revolutionized, so are the techniques of SEO, and this is why it can often be complicated to keep up, as well as more variables plucking up making calculate costs more tricky.  

Basically though anything which makes your website adhere better to the codes set down by search engines like Google constitute organic SEO, and these range from things like avoiding common mistakes, to ticking the right boxes. The websites which the search engine deems the most appropriate fit will arrive higher in the search results whenever something is searched, meaning these sites will get far more views, and in turn business.

This describes one of the most simple ways which organic SEO techniques can make a big difference to a website. When popular search terms are fought over competitively they’re called Keywords, and knowing which keywords to have on the pages of your website takes research, and can yield powerful results.

Other simple techniques like decent, attractive, and easy to navigate website designs are important, and increasingly services like responsive design for mobile devices are becoming more and more important. One other main form which SEO takes is in link building, which we go into in detail in a later blog post.