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New features of responsive web design to look out for



With the growth of the mobile web we’ve seen fascinating new way of extra responsive web design cropping up, and they’re changing the way we browse the web in a beautiful way. Recent developments are beginning to make the way we browse the web more effective, more responsive, and more beautiful.

It seems like every day some new revolution is making the news, but here are our favourite recent developments in responsive web design, you’ve probably seen some of them already, but might not know much about them.

– Ghost buttons
Ghost buttons are small transparent icons that take replace the buttons you’re more familiar with clicking on. Traditional button icons which you use to move from page to page, or make selections were very solid, and seemed fixed in place. Ghost buttons seem like a layer above the content below, and can blend seamlessly with the background, giving design the foreground, while functionality becomes more discrete.

– Hidden Menus
Very popular now for shopping sites, especially in the fashion industry, but by now popular in pretty much any industry, hidden menus. Again menus were traditionally more solid, now menus can slide or fade in and out of view as you navigate the page. This is great for a few reasons, firstly it allows for far more ease when browsing, not needing to return to a fixed menu, now it comes with you.

Also because the menu hides when you’re not using it, the whole page space can be dedicated to the content, far more focussed. Focus is a trend in design more generally too and is changing the colour of the internet.

– Colour
When the internet was new, it was “cool” to be flashy. Bright colours, text, elaborate font, and a general lack of taste were “in”. Design has recently got much classier though, and more gentle tonal colours help the user to focus on the content, and not the page it’s on.

How Mobile Website Design is Changing Everything

 

When the mobile web was first released it was a good half-decade or so behind the progress of desktop browsers. Over the past decade in particular though this gap has steadily been drawing to a close. In the past couple of years though something happened, the mobile web overtook the desktop, as more people were browsing on the go than at home. As this happened, the need for mobile website design became more important than ever.

There are a number of reasons for this including new generations of smartphones making the technology possible, as well as cultural phenomenon like social media making browsing on the go commonplace, especially for the younger generation.

– significance of mobile traffic

As we’ve said mobile browsing has overtaken the desktop, but even more significantly – shopping is moving more and more in the direction of mobile users. What this means is that the way people spend money is changing, and that means that having a mobile website might be the difference between healthy or unhealthy revenue from your website.

This paradigm shift has been massive, and the response from web developers has been powerful. We’ve seen a real rapid response to mobile design, and the way it’s transforming the internet is profound.

– need for responsive design

The first important thing to make clear is what responsive design is. Basically because of the variety of devices now used with such range of screen sizes, it can be complicated for the code for web page to know how to display. This is why when browsing on your mobile you sometimes find that websites don’t display properly, or at all.

This means that the website isn’t responsive to your device, and you’ll have to look elsewhere. If you’re the business however, that’s a customer lost. Websites can now be custom built to work for any mobile device, tablet, laptop as well as your trusty old household desktop.

 

Why First Page Placement IS achievable

 

It seems like finding a web page from your site on the first page of Google is a little like winning the lottery, however this is far from the case. First off winning the lottery comes by chance, achieving first page placement takes skill, hard work, and innovative ideas.

– The best content

First of all in whatever your industry is, you need to compete with the best, and you need to be better than them. However with recent development in Google the way this is worked out is fairer than ever, and even small websites can get on the first page with the right approach.

First of all you need to do your research. Look around at what your nearest competition, or the competition you aspire to, and see what they’re doing that you’re not. Once you have a good idea on what’s on offer it’s your turn to make something even better.

Check out the skyscraper theory, it tells us that nobody ever searches the second highest building (or at least far fewer than who search for the top). For this reason you need to do everything the competition does, and more. The reason this isn’t such a mountain as it sounds is that you can use others for inspiration.

– Solid keyword research

Next you need an expert to help you with high level keyword research. By tapping into more elegant keywords than your competition, and by differentiating your keywords you can really pick up steam, increase traffic, and climb the search engine result pages in no time.

– Take advantage of your locality

Finally take a shortcut to the top by using your locality to target your main audience – your locals.

By placing the name of the town of your business in conjunction with your keywords you can guarantee at least local searches bring your web pages right to the top of the rank. Once you have these pages in place your traffic will grow organically, and you’ll soon see a snowball effect start to grow your traffic from over unexpected angles.