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Website SEO for 2016

Website SEO trends move as quickly as with any other online trends and 2016 is another year. We can expect much of the same as we had from 2015 in many respects when it comes to design, content, and keyword use, here’s a closer look.

Content

SEO focus will remain heavy on content in 2016. The release of Google hummingbird last year meant that more than ever the significance of fantastic qualifiable content was more than ever, and this will certainly continue.

Website SEO should focus on connecting keyword research and content creation to better integrate thoroughly researched short and long-tail keywords. This can be done by ensuring an open channel of communication between keyword researchers and content writers.

Design

2015 was a pretty big year for mobile browsing with it having overtaken desktop browsing for traffic and in many sectors sales too. This means two things when it comes to design, and the first is that you absolutely must have responsive design for your website.

Second it means that the influence mobile design has had on the web will go further, with more horizontal browsing, hidden menus, web apps and other nifty gadgets inspired by the challenge of mobile browsing.

Keyword research

Taking more advantage of long-tail keywords will certainly become more valuable in the coming year and relying only on short tail keywords won’t be enough. More time should be spent analysing reports on how effective keywords are too.

We’re sure there’ll be many unexpected developments in the coming year for website SEO so be sure to check back for updates, and to regularly update and tweak your website.

Blog Creation

Creating a blog for your website is another fantastic way of boosting your potential when it comes to search engine optimisation. By having an extra space in your site full of content you’ll bring in more readers, and find more customers returning.

 

Your Organic SEO guide

Running a business online means that you’ll inevitably have to come to terms with organic SEO and it’s better sooner rather than later. If you’re not yet familiar with SEO then it’s good to know that SEO stands for search engine optimisation and it concerns how your website relates to search engines like Google.

There are plenty of intricate ways that you can improve your organic SEO growth and many of these can be completed by web developers. This list is a great place to start planning your organic SEO campaign and includes all of the most SEO techniques.

Keyword research and development

Researching keywords involved using tools to find the most appropriate and relevant keywords for use in your content, titles, page urls, PPC ads and more. Certain keywords rank highly in search engines and can therefore be very beneficial to your website. Results of how well keywords perform informs us on how and when to make changes and this development never finishes.

Backlinks

Backlinks are when you use hyperlinks to connect some content in your webpage to an external webpage. If you have links going from and to your page you’ll score well with Google and you’ll also help customers and build relationships.

Design

Web design is key to any website’s success. There are plenty of interesting ways you can make your website design more interesting, but what’s more important is keeping it simple for your viewer.

Custom blog creation

You can also create a blog on your website as a form of SEO. The extra posting will rank you higher for consistent posts and the wide array of topics covered may help you to pull in some extra traffic.

Page optimisation

Be sure to format your page properly for all devices, and ensure to pay attention to details like meta tags and meta titles too as well as url name. Remember to keep them short but relevant.  

There are other important factors to your SEO success, navigation around your site is one important example, however this covers much of the basics.

Custom Blog Creation as a means to pull in traffic



We’ve spoken recently about how companies can use blogs to pull in traffic, and to help the business rank higher on search engines too. But why is custom blog creation so effective, and how exactly does it lead to more traffic for your website?

There are many reasons why blogs have such a powerful magnetism for traffic, though the most general reasons that they work so well are pretty simple to explain. The first way is a well known rule in sales, and basically means the more people you approach to make a sale, the more sales you’ll make. It’s true that you’ll have more rejection too, since the rate of rejection is higher than success, but all you need to care about is those successes slowly racking up. And this is a little bit like how blogging works.

If you run a busy website and over a 3 or 4 year period you write 500 blog posts, you can guarantee that not one of your customers of viewers is going to read every single one of them. In fact most of them will go totally ignored, in fact your customers might not even check your blog. However your blog posts will still come up on Google, and the more you have, the more chances you have that someone searching on your subject will arrive on your page.

If they do, and appreciate your content then you have a new potential customer, if not, you still get a spike in your traffic coming in to your website, and this is good. The more consistent traffic your site pulls in, the higher it will list on search results, thus bringing in more traffic, and so on.

The reason all of this happens over a blog is to separate it from the main, more specific pages of your website. If all of your blog ramblings were on one page then few viewers would stay for long to look around.