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First Page Placement for an independent business

If you’ve ever run a small independent website or have a website for your independent business then you probably know the feeling of frustration at finding your web page that you’ve worked so hard on featuring dozens of pages down the list in the search engine.

Whilst it certainly is true that in some ways it will always be difficult for a small independent business to compete with industry leaders in the quest for first page placement, though this certainly doesn’t mean it’s impossible. Also remember to try different search terms, you may never know how your web page will best be ranked by the likes of Google.

On page optimisation

First off when competing with the best there are plenty of ways you won’t necessarily be competitive, however there are advantages you have and one of these might or could be more concise individual web pages. Ensure that your url names, meta tags, and meta titles are all clear and concise. Doing this will rank your page better on the search engine, and will also help to attract more viewers and in time both of these factors will boost your pagerank.

Be the best

Secondly never sell yourself short. You might not be the biggest company in your industry but that doesn’t mean you aren’t the most professional at what you do. Ensure that your content has everything that your competition boasts and more and you’ll be sure to make big gains over time.

Local keywords

Finally take advantage of your local area. Locality is one of the biggest weapons you have in your toolbox, and it can target your most relevant customer base and set you apart from the rest of your competition. Consider using map services for your website to help local mobile browsers to find you directly.

Investing in PPC Management

If you’ve found your way here then you’re probably considering investing in a PPC management service, or else you’re doing some research about what exactly PPC management is, and how it can help your business. In either case we’re taking a look here both at what PPC management is and can be, and how exactly the ROI works with PPC management.

PPC stands for pay per click, and this is essentially the core of what we’re talking about in online advertising. When you place a PPC ad, a search engine like Google for example will sponsor your website in a link at the top of a search page. The particular way that PPC advertising works is that rather than paying for the advert in its place, you only pay when a customer clicks into your page.

So in essence your PPC manager will be in charge of fine tuning your PPC marketing campaign to get the best results.

Among the biggest added benefits of using PPC marketing is the ability to fast track your site to the first page of Google. First page placement can be hard to attain and won’t necessarily possible for all new websites, but with PPC you can quickly find your site at the top of the search results, and sponsored by a reputable name like Google.

Another great thing about PPC marketing is that your experts will continually experiment using new keywords, trying synonyms and different word combinations can yield great results and save plenty of money. They will then analyse the results and create reports to find the best and most affordable way to get results for your website.

Do remember though, a PPC campaign is no replacement for organic SEO, and shouldn’t be used as a replacement. PPC may be the quickest solution to bringing customers into your website, but then it’s your job to keep them interested.

Blog Posting guidelines

Welcome to our weekly post, in this instalment we’re taking a look at guidelines for blog posting. Choosing to set a custom blog up is an excellent and slightly less common form of search engine optimisation, but for exactly this reason, plus the fact that it’s relevant cheap and simple to run means that if you feel you’ve covered your design, keyword, Back-links and other relevant SEO techniques in place then a custom blog might well be your best next move.

Before you decide to set your blog up it’s great to know a few key things. Firstly your blog is within your website, though in a sense separate. This gives you the opportunity to develop more fully features which you only deemed relevant to give minimal explanation of on your website.

One of the main benefits of a blog is that you can go further into particularities by leaving a special space in your blog for just that topic. Over time as you build up an archive of these posts, each of these will be an arm reaching out to your customers or users who may require extra help or assistance.

Relevant

When making a blog post, the first guideline to abide is to keep it relevant to the title of the post. The best blog posts are very particular, and cover the topic they discuss without going off subject or leading on to too many other topics. Remember your blog post isn’t for everyone, and in many cases an individual post might only end up being read by a small handful or viewers.

Regular

The second guideline we would recommend is to keep your blog posts regular. Whether it’s every day, once per week, or once per month it doesn’t matter, though it’s good to keep some consistency to your posts, both for your users and for the search engine. Having consistent posts on your website reads well with search engines and might see your website climbing the pages toward first page placement.

Concise

Finally try to keep your posts concise. This kind of carries on from the first point but with one extra thing to mention. Generally blog posts should be short, this caters to the practical purpose of blog posting, and will see your visitors returning again.