Planning long-term with organic SEO


Putting the foundations in place

When you set to work for the first time on your mission to develop a organic SEO campaign for your website it’s critical that you keep the long-term in mind as your priority.

Keyword research
Keyword research will be at the forefront of all of your organic SEO efforts and is one of the key starting points for any website. Your keyword researcher will use tools like google’s keyword research tool to find the most appropriate terminology to use in your text to attract customers. Presuming that your business has an area of expertise, or a particular industry that it operates in then over time you will find many keywords which are applicable in the long term as well as many you will use just for specific purposes.

Backlinks are like hyperlinks which connect your content to other websites. Starting to build backlinks with other businesses you extend your knowledge to include theirs and in time you can hope for them to link back to some of your own content.
Building from your basics
Once you have your basic processes in place you can continue using them for all new content and you can also begin to develop them further. There are so many ways you can develop your keyword research, backlinks, and existing design, here are some great places to start.

Combine content creation with keyword research
Once you have your practice of researching the best keywords in place you’ll over time begin to feel more confident that you know which keywords should be used in which circumstances. Looking ahead you can have your content created in conjunction with keyword research to ensure that all of your content is created with those particular keywords in place.

Building relationships with your backlinks
Once you have half a dozen or so regular websites which you link to and which links back to your content then you can begin to plan future links in ways that benefit both of your websites. If you’re smart about it you can ever partner with other expert sites to create complementary content for your joint customer base, and this makes synergy.

Responsive Website Design – a how to guide

The first question to ask yourself is this – is your website currently designed using responsive website design? If the answer is “don’t know” then maybe we’re getting ahead of ourselves. First of all make sure that you know exactly what responsive web design is.

A new way of designing for mobile

Essentially this is exactly what responsive design is, a whole new way of building website content, design, and infrastructure to better suit mobile browsing. One of the greatest things about responsive design (besides essentially doubling your potential target audience size) is that it’s very simple for a desktop device to read, whereas a site designed originally for desktop can be a real problem for a mobile device to read. So if you are currently designing your first ever website, perhaps consider designing for mobile first, it may save you time, money, and a lot of hard work.

Small screen size

The main reason for the difference in design between desktop and mobile is the limited and widely varying screen sizes used on mobile and tablet devices. When you access a website which isn’t responsive you will find that images are too large to view, the speed of the site slows dramatically, and content format becomes corrupt.

Your one stop solution to all of this and to give you access to the massive wave of mobile web browsers is to invest in responsive mobile website design, it’s that simple!

Most of the widely used responsive design tools out there focus on using intuitive grid systems to help you design how your web content will look on different screen sizes. Other neat features like more finger friendly buttons and icons are also important. Finally in designing for mobile you will focus on stripping your website back to the necessities, speed is a common problem with mobile browsing and by keeping elements like media to a minimum you can help to speed up your mobile site.

Mobile Website Design is more necessary than ever

It’s a fact that many are still yet to get their heads around – mobile browsing and ownership has clearly overtaken desktop Internet use. For every household with a desktop device the chances are that there are more mobile devices for each house. On top of this mobile browsing can be done on the way to and from work, in a cafe, the cinema, or on a train. For all of these reasons and more the importance of strong mobile website design is greater than ever.

In the past couple of years the same trend which we were seeing for browsing has now followed suit when it comes to online sales, and now a great proportion of online sales are going through mobile devices.

With this moving trend web developers have been quick to find a myriad of solutions to speeding up and improving the performance of mobile websites, responsive design, and mobile web apps. This means the potential for creating a fantastic mobile site is greater than ever, though there is one problem worth noting.

Despite all of the evidence to support the rise of mobile internet use, other evidence shows that those who run or own websites have been slow to respond to the changes in trend. Though we’re seeing a decrease in overall desktop browsing and a massive increase in browsing using a mobile or tablet device, investment in desktop friendly websites are still the biggest made. This is a good opportunity though for your business to take the bull by the horns and speed ahead of your competition.

Your mobile website, or web app needn’t be flashy, and just ensuring you have a mobile capacity for your website can make a huge difference to how your audience perceives your company, and in turn what traffic and revenue you combined internet efforts bring in.