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3 key ways to use local internet marketing

All too frequently do businesses online spread themselves too thin when it comes to their marketing efforts, tempted by the seemingly unlimited reach offered by the World Wide Web. However many companies who operate online will still have a huge portion of their customer base in their local area, after all your customer feels more safe knowing that in the worst case they can drive to your company office to discuss a grievance.

Local search services
One of the first and most basic ways of taking advantage of local internet marketing is also one of the cheapest and most effective. Local search services include any listing service like Yelp or Google which holds your company information for local searches. By taking advantage of these services you will have customers directly linked to your business website when, for example, they search for a service (that you offer) in your local area – Los Angeles for example.

Using maps
Embedding a service like Google maps onto your site is another inexpensive and incredibly useful way of expanding your local reach. When a customer stumbles onto your site, if you have a map service, then they can simply click directions for a gps service that directs them right to your front door.

Another fantastic benefit that you open your business to when using a maps service is finding local customers who may not have heard of your business. If I type “hairdresser” into my maps app then all of those hairdressers in my local area who use the maps service will be listed, with photos, reviews, a link into the website, and more.

Using locally relevant keywords
Finally, if you are a retail business or offer another product or service which rely heavily on local trade, then be sure to embed locally relevant keywords into your web content. The chances are that an LA based hairdresser probably doesn’t serve too many Texan clients, so rather than competing with thousands over a keyword like “hairdresser”, use a more specific term like “LA hairdresser”, the more specific the better.

Set your business on its way with affordable SEO techniques

 

You don’t need to be a huge multi national to enjoy the benefits of SEO, in fact the vast majority of sites online are for small businesses. So where should you start when looking for affordable SEO techniques when looking to get your online efforts off to a flying start? Here are some of the key areas to get you started.

Simple website design
All too often we see first time website designs that are altogether too complex. Managing a complicated website structure comes with all sorts of pitfalls and extra work, and despite what you might think, can be a huge turn off for your customer. When getting started, invest in a simple but functional website design that is inexpensive yet effective.

Why responsive design is a must
Unless you’ve been in hiding over the past half decade or so, then the idea of mobile browsing shouldn’t be anything new to you. In fact, over half of all browsing now happens on the mobile web, and the same is true for online consumption. By 2016 there is no other way to look at it, invest in responsive design for your mobile customer base, or assume that you’re missing out on half of your potential custom.

Choosing the right keywords
This is a job that your SEO manager can help you with using his specialised tools for the trade. You can choose whether you prioritise your keywords for those which bring in most traffic, or those which have the best rate of conversion, or better yet, try to blend the two together in different ways until you find the best results.

Consider a custom blog
Another really great way to add to your websites SEO is to add a custom blog to your website. A custom blog is inexpensive and adds a whole new angle to your business for the needs of your customer.

How Google reads your website SEO efforts

In this week’s post we thought we’d take a look at website SEO from the point of view of the search engine. Understanding what it is that the search engine ranks your site for is critical in understanding why your SEO efforts are effective and gives you a new perspective to keep in mind while building your site.
What keywords do
You may have thought that carrying out thorough keyword research is all about connecting with your customer – and you would be at least part correct in your assumption – but there is also something deeper going on behind the scenes. A search engine like Google is built upon analyses of big data, each time a user enters a search, Google knows, and it also knows which links are then clicked, and going further which keywords are used closer to the point of conversion (purchase).

The search engine knows what users are looking for when they enter a particular search term, and they list websites in order of relevance using this search term. By having the term embedded in your content, you have a good chance that yours will be one of the websites that are listed.

Why simple navigation is key
Your site layout needs to be simple and intuitive for navigation, and this is true as much for the search engine as it is for your customer. Search engine bots and crawlers constantly roam about the web, mapping links between webpages and websites. Simple navigation means having an inherently logical connection between each of your pages, and few dead ends on your site navigation.

Concise URLs, meta titles, and meta tags
URLs are the full web address for finding each specific webpage. As you may well have seen, many come with many forward slashes and seemingly arbitrary number or word lists. You can edit your URLs to make them relevant to your web page though, this makes your pages content and subject area easier to read, both for the search engine, and for your customer.

The same can be said for meta titles and descriptions – these being what appears on the search engine results – and you should think of these as like the entrance to your website, so keep them clear and concise.