Setting your sights on first page placement

Regardless of whether you’re new or a veteran to the world of online business, first page placement is the holy grail of SEO for businesses big and small. If you are just at the start of your journey then it’s important to understand first page placement so that you know what you’re aiming for, and how you can begin to work toward it.

What is first page placement?
First page placement, as the name suggests, refers to where a customer or web browser can find your content via a search engine. Almost all website clicks come from a search engine one way or the other, so having your site or pages from your site featured on the very first page of results on a search engine like Google is both a sign of great success so far, as well as a cause for developing future growth and success.

What it means to your business
Very rarely when a user enters a search term into the engine will they click past the first page, more often they will edit their search rather than go onto page 2 of search results. What this means for your business is that the first page is like a booming shopping area – the rent might be higher, but it’s certainly worth it in terms of how much trade you’ll do.

Is it attainable?
Yes, first page placement can be achieved whether your business is grand or small through strong SEO efforts providing your content is excellent. Being tech savvy can also give you a leg up on the competition, and there are some shortcuts to be taken advantage of.  

Top tips
Always survey the competition when it comes to achieving first page placement, the great thing about this is that your existing competition which is on the first page is an exact template of what your business needs to take its place, you just need to offer everything they do, and a little extra on top.

How you can experiment with PPC management


PPC management describes the various different ways that your PPC manager can change the flow of your PPC marketing campaign, for better or worse. Tracking back momentarily, for those who may not yet know, PPC or pay per click marketing is a form of online advertising where you pay a search engine directly to sponsor links to your website.

The most obvious benefits of PPC marketing are firstly that your site can achieve first page placement without needing to rank more highly than all of your competition. Other benefits include that you have total control over your budget, and that you only pay for clicks that actually enter your site.

Trying out new ad keywords
One of the first aims of your PPC manager will be to find the most effective keywords to appeal to your customer. Your PPC expert will use the content on your site, along with specialised keyword research tools to find the most popular and beneficial keywords available, it will then be a trade off with the keywords which are most popular and the price difference between them.

This said, the most expensive or popular search terms are not necessarily always the best. By constantly experimenting and trying new phrases, different length phrases, and synonyms you may be able to appeal more to your niche customer without spending as much, so the key really is constant revision.

Focus on conversions
Rather than simply focusing on drawing in as much traffic as you can, why not try a more focused approach to converting sales. Proper research can find the search terms which not only drew the most customers into your website, but it can also find which ads appealed to your customers who were ready to make a purchase. By targeting these customers you might see overall traffic dip, but your PPC costs should decrease, and your revenue should ride because of it.


Keeping your website active with blog posting


As a form of SEO, blog posting through a custom made blog is one of the techniques which often goes over the head of business website owners. Nonetheless, using a blog on your website is a fantastic way to set yourself apart in your industry, and to add some value that your competition might have missed. A blog is also an opportunity for your business to showcase its expertise and to establish itself as an authority in its industry.  

Why a blog reads well with search engines
All of the fantastic benefits for your customer aside, having an active blog on your website does wonders for its credentials with the search engine. Regardless of how often new content is posted to your main site (for many this might be a rare thing) your blog is a place

What to use your blog for
There are so many different metaphors we’ve seen for how to think of your blog posts, but I like to think of each post as a little trap designed to appeal to a particular customer. By building up many different blog posts which all address a particular topic in detail you are leaving enticing content that might draw in customers in the long term.

Added benefits for your customer
By treating specific subjects with extra detail your website becomes an authority within your industry. This means that your customers can use your blog as a specialised hub of info relevant to them meaning that they can benefit from your expertise, educating them further to the benefits of your products or services.

Web traffic boost
Finally, the regular nature of blog posting means that your site will benefit from appearing more active in the eyes of the search engine. This is a significant way that you can rank more highly in the search results of that engine, and in turn more traffic will be directed your way.