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Does your site have space for custom blog creation?

You may have noticed that so many websites will have a page on their menu screen to direct you to their blog. Though you might have noticed many blogs, there is a likely chance that you have never actually clicked onto the blog to see what it is. This, for the most part, is the role that a blog will take in a website – a hidden compartment that largely goes unnoticed, but which is very useful for a small select number of your regular visitors.

Custom blog creation
Custom blog creation acts as an advanced SEO method that can have a big impact on your website in terms of how successful your business is, as well as being useful for your customers, and simultaneously which has an effect on how the search engine reads and ranks your website.

For your business
Insofar as your business is concerned, custom blog creation works much in the same way as other SEO efforts you might regularly practice and invest in. There is no one way that a custom blog increases the business you do on your website, but a handful of different factors which take into account both how your customer, as well as the search engine read your site.

For your customer
When it comes to blogging, one of the most important factors to consider is how it will affect your customer. By using the space in your blog to cover subjects relevant to your business, product, or service you can go into greater depth and offer specialist knowledge to your customer base. This can lend itself to making you an authority in your industry, and gives you a place to cover more niche interests which may none the less rack up to a lot of traffic, particularly if the info on your blog is unique and can’t be found elsewhere.

For the search engine
From the point of view of a search engine like Google, frequent blog posts are a sign of an active website which is constantly producing new content and information for their customer.

Why responsive website design should be your first choice

As anyone operating online should know by now, mobile browsing isn’t just the future, it’s already the present. As many experts had predicted a decade ago, the way we browse the web has rapidly evolved thanks to the development of mobile and tablet technology so that today over half of all browsing happens via a mobile phone or tablet device. Knowing this, every business should by now be spending a larger budget on mobile ready website platforms than conventional desktop sites, however research shows this still isn’t the case.

On the plus side, if you’re still yet to develop a mobile platform for you website, you’re not alone, and by starting the project of building a site now, you still have the opportunity to leave so much of your competition behind.

The mobile web
As we’ve explained, in terms of total user traffic, the mobile web now trumps the more traditional desktop based web. If a customer or Google crawler bot enters into your website and finds that it isn’t mobile ready, your overall web rank will suffer. Therefore for the overall health of your website, however it is viewed, it is essential that you’re competing on the mobile web.

“M dot” websites
Simply mirror the design of your existing site on a sub-domain with m. before the normal web address. The main benefit of this is that it maintains the current look and feel of your website but with a smaller format.

Mobile web apps
Mobile web apps mirror how a native app (one that you download and install) looks and feels, but without the need to download. Instead a mobile web app can be reached via the search engine like any other site, but keep in mind the app platform isn’t fit for all purposes.

Responsive design
Responsive website design has become the web developers favourite when it comes to building a mobile platform and is the format that we would most recommend. A responsive site has a dynamic format which can adjust to any given screen size making it effective for desktop, mobile, or tablet browsing.

The facts you need to know about mobile website design

This post is made for anyone out there who operates an online business but is yet to make the step of building a platform suitable for mobile browsing. As an online business, one of the most powerful weapons at your disposal is education, and understanding just a few facts about mobile website design can inform your whole method for doing business online.

The dominance of mobile browsing
Since the early days of WAP (I’m sure some of you remember) browsing the web using a mobile device has completely transformed. Today the ease of access to mobile browsing means that all of us use the mobile web on a daily basis and on the whole, the number of us browsing using a mobile has overtaken desktop browsing.

It all comes down to convenience really, we all live our lives with an Internet ready device in our pocket, and for the most part we spend our days out and about on the go. This is why if your potential customer is ever going to stumble onto your site, the odds are that today they’ll be using a mobile device.

Top priorities
When you begin planning the design for your responsive mobile ready site, it’s important to list the priorities you need to keep in mind as you build your site. Here are some of our top priorities that all businesses should keep in mind.

Appearance
The appearance of your website shouldn’t be overlooked, as superficial as it might seem, it’s something that makes a big difference to how many customers will return to your site after their first visit, plus it isn’t hard to design a visually simple yet attractive layout.

Speed
Since mobile browsing can change depending on the connection available at any given place or time, it’s important that you do everything in your power to ensure that your site runs as quickly as possible.