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3 Dirty Tricks for Targeted Email Marketing Success

The sheer volume of details involved in marketing your product or service online is overwhelming. Even a relatively small area within internet marketing — like targeted email marketing — has a breadth and a depth that requires it’s own separate level of mastery. If you want to get the most out of your targeted email marketing campaigns, you need to go above and beyond the basics. Here are a few dirty tricks for optimizing your targeted email marketing:

#1: Use Your Squeeze As a Roadblock

It’s one thing to have a squeeze page — that’s just a more-or-less single-purpose page designed to get people’s emails for your email marketing. But the truly dirty will create a website that has something people want, and force them to sign up for their email marketing list in order to get to that thing. Whether it’s a coupon for 50% of one item at your store or it’s a choice bit of hard-to-find information about rooting your tablet, forcing someone to be squoze in order to get what they want is a choice method of expanding your list quickly.

#2: REALLY Target Your Emails

Yes, it’s part of the name — targeted email marketing — but when you really get dirty with it, it’s an entirely different game. You can, in almost every modern autoresponder, separate your audience by race, gender, socioeconomic status, and basically any other information that you can get them to give you. Start a poll, gather what you can, and target every segment of your audience as carefully as you can. The more you feed their belief system, the more they’re likely to identify with you and buy your stuff. Yes, this takes extra work, but the dividends are huge.

#3: Emails Aren’t Just Emails Anymore

You may have gone in for a mobile website design on your squeezepage — gotta get that list from every possible source — but don’t forget that nearly as many people read their emails on a mobile device these days as read them on a desktop. That means that your emails have to be short, sweet, and full of white space as well as informational, relevant, and with a strong call-to-action. That can be a tough balancing act, but learning to pull it off will increase your open rate significantly.