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4 Big Don’ts In Mobile Website Design

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.