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6 Small Business SEO ProTips

Start With Your Budget
The single most distressing fact about small business SEO is that it requires both time and money, and the less money you can put in, the more time it takes. That’s because the effects of SEO are cumulative, and the more you pay, the more an optimization company will do for you in a given time-period. So the first thing you need to do it figure out how much you can afford to put in each month, knowing that the more you put in, the faster it’ll become profitable.

Go Local
For a small business, it makes much more economic sense to invest in local internet marketing than in broad-scale marketing. Unless your business happens to be able to ship all over the world (or offers an entirely digital service), you don’t want to pay your optimizer to get hits from London and Senegal — you want customers that will actually buy from you.

Pair with PPC
SEO taking as long as it does to work, you might want to consider a pay-per-click marketing campaign to go alongside your SEO campaign. Yes, it means spending even more money, but PPC has bottom-line results the very next day, and if you calculate your percentages right, you can use the profit from your PPC campaign to pay for itself plus the SEO work you need done.

Be Penguin- and Panda-Approved
‘Penguin’ and ‘Panda’ are (vaguely) recent Google updates that made a lot of SEO techniques invalid. Don’t work with any optimizer that isn’t able to explain why their techniques are still valid under Panda and Penguin.

Look For Similar Results
Many search engine optimizers will take any old customer that comes along, without paying much attention to the details of each customer’s unique market and circumstances. Ask a potential SEO company if they’ve had success with customers like you, and ask them to show you. If they can’t, check out their competition and ask again.

Settle In For the Long Haul
Even after your SEO efforts start showing a profit, you’re not done — if you cut off your SEO spending the moment you see positive numbers, you’re going to be overtaken by a hungry competitor who is willing to spend enough to knock you off your top spot. SEO spending is something you’ll be doing for as long as you intend to have an Internet presence — just keep looking at the RoI and remind yourself that it’s well worth every penny.