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Article Writing And Submission: A SEO Must

Search engine optimization is the life blood of every website. Content is king in order to climb the search engine position chart. Article writing and submission can help you with both. For the most part website owners find article writing to be a daunting task. That’s not to mention the time consumed by submitting those same articles to the large number of directories necessary to effect a change in your page position. Is it all really worth it? Here are two reasons that article writing and submission are an SEO must for every website.

Backlinks

You may be thinking ”Duh!”, but articles submitted to directories are backlinks that are permanent and one way. No link exchange is needed or subtly required. Article writing and submission can gain you more links, faster than any other approach in the web 2.0 environment. These are seen as relevant links that help to garner higher page positioning than spam links from around the web. The secret is the keyword density and the quality of the content of your articles. Junk articles that do not hold your readers interest will be a waste of time. Those same articles may be looked upon as spam by the editors of the article directories and refused, anyway.

Targeted traffic

Article writing and submission will help to put your website in front of people who are interested in the product you are writing about and, ultimately, trying to sell. The average reader researches a product and reads about it for the express purpose of buying that product at some time. Your job as a website owner is to provide them with the information they are looking for so that they feel a sense of trust in buying from you. This is where an overt sales pitch may get them to click farther down the search engine results and look for better information elsewhere.

Article writing and submission pulls targeted traffic and quality backlinks to your site. That is a simple sentence, but such a complicated and time consuming concept. Most people find that they can not write interesting copy, original content, or do not have the time to write and submit their work. Hiring a company to perform one or both of these services could put you way ahead of your competitors.