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SEO Marketing: True or Flase?

As we look back on Internet marketing history years from now, it’s possible that we’ll see many changes and updates.
At the same time, it’s important to pay attention to the internet, and see how it is changing around Google, and not just within it. The hurried growth of social media, for example, has altered the way people search for information and answers, and the growing number of new websites means there are so many more things to find, while making it harder to actually find them.

All of this change is exciting, but can also cause a lot of confusion. It’s no wonder that Google is trying their very best to stay at the top of its game and businesses are trying to maintain their rankings for keywords and search phrases. Incorrect information and mistaken ideas are everywhere, and following the incorrect advice can hurt your business in a detrimental way.

To help you sort through the chaos, we have listed the most important truths and myths that surround the current and future condition of search engine optimization.

Truth: Keywords and links swill always be important when it comes to SEO.
For the chatter going on that “the old rules of SEO are out the window,” search engines STILL have to find you some way, somehow. That means that keywords and links to your site are still very significant.

Truth: Google wants your website to appear “organic” and not “over-optimized.”
Google is on a mission to downplay (sometimes even punish) sites that have been trying to go around the system by jamming keywords and taking other steps to make pages harder to read and recognize.

Myth: That means you can ignore search engine optimization altogether.
Google and the other search engines process millions and millions of searches per day, which makes them significant Internet marketing. There is a big difference between “findable” and “over-optimized,” and most websites still have a lot of room for development.

Myth: The very same companies and websites will proceed to dominate and rank highly.
Whether you enjoy a great search engine ranking or want to catch up to a challenger, what are most important are the measures you take to move forward. Google is placing more meaning on present content and updates, which means that no ranking or benefit is safe for very long.

Simple facts About SEO Marketing You Did Not Know!

SEO isn’t exactly the most understood process in online marketing. It has also been said that people aren’t too sure what SEO really is. Then there is talk about SEO is joining with social media, content marketing and more.

Word around town is it also not exactly the most well observed marketing channel either. Every now and then, you’ll hear from the fed-up web page owners who have invested in SEO a few times and felt they have wasted their money. You may also hear debate about black hat and white hat SEO. Keeping the following statistics in mind as a reminder and investing more into your SEO efforts later will pay off substantially.

• 79% of search engine users say they normally click on the natural search results. In comparison, 80% of search engine users say they hardly click on the sponsored search results that pop up.

• It has been said that SEO leads have a 14.6% close rate and outbound leads (such as direct mail) have a 1.7% close rate.

• 81% of businesses think of their blogs as a very important asset to their business.

• 70% of the links search users clicks on are organic.

• 70-80% of users ignore the paid ads, focusing more on the organic symptoms.

• 75% of users never scroll past the first page of the listed search results.

• Inbound leads have always had a better conversion rate.

SEO Marketing – You Can Do It!

SEO marketing is often viewed by consumers as a quick and simple way to make a lot of money. The truth is that with SEO marketing, just like all marketing, you need to work hard to get results. As with anything that is worthwhile, becoming an effective SEO and internet marketer, takes a great deal of time, effort and a lot of trial and error before you can see the results you are looking for. There are many misconceptions about SEO marketing that are worth bringing to light and should be taken into great consideration.

You don’t have to be an expert in your field
It is evident that you need to understand your own field. You really need to put valuable information out there that will make others view you as an expert of the subject. Once you have positioned yourself as well informed, you can eventually branch out and share topics that are in other industries.

Internet marketing is so easy that everyone can do it
If you think that SEO marketing can grant you instant success over night, you are setting yourself up for a potential loss. Success in the SEO field takes a great deal of effort and having a willing to learn mind set will help you also. You need to be receptive to new concepts as they come along.

It is so difficult that hardly anyone succeeds at Internet marketing
Succeeding is absolutely possible if you have the right mindset. You need to differentiate your skills and expertise from the talents and expertise of other business owners. You have the ability not only to learn to successfully run an SEO marketing campaign, but to really make it shine. It is crucial that you learn how to identify the needs of your clients, sometimes even before they realize what they need themselves.

It will take you a very long time to really learn how to master marketing
This too is a false statement. If you set your mind to learning all that is necessary to learn to see your SEO marketing start to pay off, you will be up and running quickly and you will not negatively affect the quality of your messaging. Read articles and newsletters and pay close attention to other people who have already achieved success in the Internet marketing field. This will help you to get up to speed pretty quickly.

High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. In other words, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.

Getting The Most Out Of Blog Posting

Using blog posting for more traffic on your web page is a great and effective strategy, especially since blogging software is a form of content management that can help maximize your site’s SEO potential. However, you should always remember to try and make your blog as search engine friendly as possible.  Elite SEO Marketing can help drive more traffic to your web page and attract more viewers.

Having a sidebar that links to many other areas of your site and shows up on every page, makes it easy for search engines to “spider your blog”. This also makes it easier for users to view your blog archives and previous posts. Easy access to your archives allows your blog to become much more user-friendly as well as improving your Website SEO.

Link Building is another important way to get more visitors to your site. If people see your site listed on quality websites and forums, they may click on it. Having your site listed on a variety of websites also improves your page ranking with search engines. There is more than one way to achieve this.

You might find blogs that are similar to yours, and email the owners to exchange links. You can also participate in web forums, using a forum signature with your blog’s URL in it. Or you might comment on other blogs with similar subject matter, and put a link to your blog in the comment. If you comment on blogs or on forums, make sure to add to the discussion, not just post a link. Otherwise, it could be considered spam and deleted by the website owner. Reading the blog or forum posts and adding to a discussion intelligently will also help you to gain the trust of other readers, which makes them more likely to want to visit your site.

If you have a blog, you should update it frequently. Having a blog that is almost never updated will not only make it uninteresting to your site’s visitors, it also won’t help your page ranking. Updating your blog frequently with quality content will improve your SEO and keep your visitors coming back.

Optimizing your site’s organic SEO potential

What is organic SEO? Organic SEO refers to optimizing your site’s SEO using the site itself, rather than just relying on things like PPC services. Of course, it is possible to use a variety of different methods to improve your website’s page ranking, but you should also make sure that your site is search-engine friendly. Bad SEO practices can keep you from getting the page ranking you want, and they can even get your site blacklisted from search engines. Keeping up with the best Organic SEO practices is crucial if you want to reach the most possible customers.

Elite Seo Marketing offers services to make sure your site can achieve the best possible ranking. This is done by making sure your site has the proper structure, keywords, and content. The way that search engines rank pages is always changing, so it is in your best interest to consult experts who are constantly keeping up with SEO practices. Search engine don’t just look at your META tages anymore; they pay attention to how often you update, how many backlinks you have, and if your site seems to have quality content.

Custom Blog Creation can also help you to maximize your site’s potential. Having a blog on your site can help you to become more visible to search engines, which will get more traffic to your site. However, not just any content will help. It’s important that they recognize your content as unique and of high quality, as well as just being updated on a regular basis. Using keywords properly, having a large amount of quality content, and having links to your blog on related websites can all help to improve your ranking with search engines.

It is best to put your blog on your own site, rather than using a free blog service with a different domain name. This allows for more customization, it is better for search engines, and it helps with branding your site. Make sure your blog is easy to navigate, and that you link to older posts or the archives on your blog. This makes it easier for customers to read, and it also helps search engines to spider your blog.

SEO is the way to GO!

Mobile Website Design

A mobile website is comparable to any other website, although the obvious characteristic that may distinguish a mobile website from a standard website is the fact that it is a mobile website is specifically and solely designed for a smaller handheld display, such as a cell phone and touch-screen.

Just like any other website, mobile websites have the ability to display data , video and images along with text content. Keep these important facts in mind as you begin the journey of Mobile Design.

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.

High ranking on Google

Getting a high ranking on Google is beneficial to every business/ web page owner, and is on the top of everyone’s’ to do list. Nowadays, everyone is trying to hire professionals to help get their web page up there and noticed. What many don’t realize is just how difficult it can be to actually find the right professional company to make it happen. Companies will try to do everything just to get you to sign the required paperwork and hook you in, but leave you disappointed and out of the loop. So ask yourself, what small steps you can take to get the ball rolling and get yourself noticed on Google, not necessarily with the assistance of a professional.

Making sure you are starting with a plan is key. You must know what exactly it is you want, and how you want to begin. It doesn’t matter what sort of web page or business you have, you must know what steps are right for you and the well being of your business. Beginning SEO marketing without a plan is like trying to row a boat with no oar, it’s pointless. Coming up with an effective game plan is crucial.

Create a structure for your site. There are many different fundamentals in the building and/or organizing your page. Dividing up your site into a variety of content topics gives whoever is viewing your site, an easy way to identify your skills and talents.

Writing enough content is important. Remember to write just enough, and try not to write too much. You always want to make sure your content is rich and holds some sort of uniqueness. You also want to make sure you are not writing too little. Your users are spending their time reading your content; add value to what you are writing so no one’s time is felt like it is wasted.

Being social doesn’t hurt either. Always keeping tabs on the comments posted to your site and responding in a timely manner is a great way to display a sense of responsibility and dedication.

These simple yet very effective steps should help get you to where you’d like to be in no time.

Simple Ways to Get SEO Popularity

SEO Marketing and blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing. Here are some very simple steps you can take to gain popularity, which results to higher rankings, more viewers and builds a name to your business and web page.

• Optimizing your site for search engines is extremely important. Titles and descriptions are always helpful.

• Using any chance to promote your site for free is very important.

• Link building and management.

• Efficient content.

• Performance – how fast and properly your site is working. No one likes to wait.

• Adding a blog to your page only adds more character and personable, leaving your reader with a better idea of who you are and a better sense of your personality. That only leads to a feeling of familiarity.

Skipping the basics of SEO only leaves your site’s foundation messy and prevents you from fully maximizing growth opportunities.

 

How to blog like a pro

Blogging is the process of updating and/or adding material to a section in your web page called “Blog”, hence the name, Blogging. A blog can consist of informational entries or posts, along with many other themes and topics such as, current events and updates.

Adding personality to your blog allows your reader to get a feel of who you are. Allowing your readers to get an idea of your personality makes your blog more interesting and personable and worth taking the time to read what you have to say.

Publishing a blog and just forgetting about it is one of the worst mistakes a blogger and website owner can make. Your reader may leave comments or questions once they have read your posting, responding to the questions posted allows your reader to feel they are in a two way conversation. They will feel important, and also feel assured that you as a blogger, are showing interest and a sense of responsibility. Also making sure you are constantly updating your blog.

Adding pictures and illustrations is also a great way to attract your readers attention.

Your reader is taking time out of their day to read what you have posted. Your blog posts should say something in your own voice and in a conversational manner.

Adding illustrations and graphics adds character and excitement to your entries. Also adding subheads, bulleted/ numbered lists bold fonts and “captions” adds character.

Keeping these simple, yet crucial tips in mind and constantly working on new strategies and techniques along with practice, will get you started on the right foot!