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Why broken web links are killing your web page (and business)

Web links provide a complete method of posting links to your web site, it is also known as a hyperlink. Link building requires creativity and quite often,  a budget. But having a broken link, completely changes the ball game. Broken links can negatively impact your web page. When a page that is linked is deleted, or a URL address is changed without a correct update of the URL, your page page can display 404 errors on your web page. What do 404 errors do? In more simpler words, they nicely tell the viewer of your web page to keep it moving and search else where. No one wants that for their web page or business!

Search engines also keep a close eye on your links. Google, which is known to be the top search engine in the WORLD, is all about providing their users with excellent service and pulling up the best of the best web pages matching with their search inquiries. If you would like to rank well with Google, making sure your are fixing your broken links would be the first and smartest step towards success.

Keeping these few tips in mind can make a great difference in the success and progress of your web page. Always monitoring your links and making changes can make the greatest difference!

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers

Web page traffic

A web page’s traffic makes all the difference as far as numbers go. There are many different and creative ways to increase the number of visitors to your webpage. Once you have enough visitors visiting your webpage, you will see that rankings will increase, and ultimately, sales will rise. If you are unable to generate visitors to your site, making sales will be unlikely. There are many steps you can take to help increase the traffic flow to your webpage. Some of those include:

  • Using effective keywords
  • Use social media
  • advertise
  • Clean and concise material
  • Improving your search engine rankings
  • Content makes sense and is informational
  • Adding links
  • Seo marketing, social media marketing, and internet marketing.

Keeping these tips in mind can allow your web page to naturally gain traffic, which ultimately brings in more views, customers, numbers and builds a lasting name for your business.

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

The significance of Keywords

#Keywords

There are billions of searches each day on popular search engines worldwide.What makes an actual search successful? The correct and fitting keyword of course! A keyword is a phrase or a single word that is used to find the best fitting website. For instance, say you were looking into purchasing a brand new bike. You may want to google bikes for sale, affordable bikes, cheap bikes, nice bikes etc.

Once you have submitted your search inquiry, a long list of results will be provided for you to conveniently browse web pages ultimately enabling you to find the perfect bike for you. Just a few short words or concepts hold such great significance. Keyword searches are one of the most important factors in the SEO field.

The total amount of keywords in SEO depends what word can provide the site with the appropriate and acceptable targeted traffic to create organic results.

#Keywords #Are #important

The best SEO company?

When it comes to choosing the best SEO company, how do we determine what is the best fit? After all, our business’ well being is at stake. SEO companies are designed to improve the visibility of a web site or web page, to “organically” place them at the top of ranking results of search engines inquiries. What you must keep in mind, is just how successful is a potential SEO company in placing their clients at the top.

Some things you might want to ask yourself before choosing the right company for you:

  • Will the SEO firm be writing the content on your site, or will they be using existing content?
  • What references will they be able to provide you with?
  • What is their preferred marketing strategy?
  • How will they be monitoring and maintaining your site? and how often?

Identifying these important facts will help you make a much more clear and concise decision to ultimately commit yourself and your business to lasting success and higher rankings.