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Web Pages

 

Web Pages

Web Pages not only add a visual to a business, in a sense, it is the “first impression”.  A web page adds character to a business, while allowing potential clients to view and understand exactly what it is you do, and offer.  Whether you are explaining company prices, explaining services that you offer, or displaying contact information, owning a web page will allow you to do just about anything to assist in the growth and enhancement of your company.

Maintaining a Web Page

Along with owning a website, there comes a certain amount of maintenance and care. Maintenance of a website is what ultimately keeps your site fresh and up to date.  In order to keep customers satisfied and coming back for your services, maintaining and constantly updating your web page is crucial.

 Tips

·         Regularly checking your website for links is important to help detect if there may be any broken links.

·         Constantly update your web page with new updates, links, blogs and information to help keep your page looking clean and maintained.

·         Posting blogs on your page adds a great depth of character and personality, and properly allows you to add point of views and opinions.

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Keeping up with Advertising and Marketing Updates

 

In the field of marketing many opportunistic marketers use social media as third party advertising strategies. These social media dashboards are being updated constantly with up-to-date- new advancements! Tweets, through third party dashboards, are set up to “tweet” in advance however, Twitter has now integrated an option to set up scheduled tweets!

Twitter’s Ad Products accounts now have the option to set up a specific date and time to post a “tweet”. Marketers have up to a year in advance in order to set up tweets for the future. These tweets also can be scheduled organic or as promoted tweets! This option isn’t solely for existing marketing or promoted Tweet campaigns but for new ones as well. This opens a new door for all marketers’ using Twitter to advertise their product or service. Planning your real-time campaigns at your convenience may be one of the best opportunities.

Each advertiser’s account now has a new “creatives” tab located on top of the navigation. Here is where the new format to schedule future tweets can be done.

Keep in mind, that while marketer’s all over the world are in different time zones, the user’s time zone will be presented in order to complete the process. This may be an important display because tweets will be able to be scheduled in increments of one minute up to a year in advance.

Understanding that the marketing and advertising industry is constantly changing, updating and adjusting new features it is important to keep up with them as well!

Key tasks for managing PPC accounts

PPC Management evolves busy tasks, that with some time set aside can be done effectively. The following main points will quickly brief you on the main tasks to complete while managing a PPC project.

 

1. Keyword Research

Keyword research is a vital skill for PPC managers. This may require a bit of time to complete, but if done correct will benefit you in the end. Preparing a long list of keyword suggestions may be the start of this process, unless you have an intern to save you the time.  Who ever completes the list should be finalized by the PPC manager as the final decision on keywords.

 

2. Search Query Reports

Side-by-side with keyword research, search query reports accompanies keyword research as necessary task. Identifying negative and potential positive keywords will be critical for your searches and a great profile to have once dealing with the client.

 

3. Competitor Research

Along with any service or company comes competition. With PPC competitors, staying on top of them can feel like a full-time job, however it still doesn’t take away that it needs to be done. There are several tools and software’s available to help nevertheless, reports are still required to be reviewed.

 

Pulling data from competitive tools should be the start. Running AdWords Insights reports on a daily basis is another great way to stay on top of competitors. Possibly, in time, individual reports will be help to use in order to create graphs, which will enable examples of changes over time. This may be a great forecast to a competitor strike!

 

5. Audits

Having the highest HTML-savvy representative would be ideal. Audit the site set up for PPC management and request the client to complete a test form, along with having them check conversion tracking codes each step of the way.

 

Finding ad groups with extremely high amounts of keywords or keywords with low quality scores will be some extent of performing PPC account audits.

 

6. Reporting

Reporting can be the ultimate grunt work in the agency world, as the first few days of the month may be consumed by reporting obligations. On the other hand, reporting and organizing data will help with a simpler flow of PPC management in order to add proper insight or an analysis.

 

 

Social Media – Facebook Updates

With constant updates and changes to social media, Facebook has taken the leap by drastically changing its contest rules for business profiles. Businesses are now able to hold promotions and contests, without the use of a third-party app, on their own timelines.

Facebook announced they are allowing Facebook users to “like,” comment or create posts on a page as a voting method, or entering into a contest. As business pages were prohibited to do so, this no longer in violation of the rules.

Business Profiles are now able to:

  • run promotions right on their timelines
  • Accumulate entries by users posting, commenting, messaging or liking a page
  • Utilize likes as a voting tool

Facebook is taking social media advertising up another level however, another factor that might have been in danger of this new addition were the apps. These apps that were previously used for entering contests and even with the new updates are not dead and won’t be anytime soon. Actually, Facebook offers insight in order to decide between utilizing an app or business timeline for contest entries.

Through the use of apps, there is a higher branding strategy creating a more personalized experience for your viewers. Apps offer more space for content than page posts. Promotions are often run under apps in order to collect data securely. This may be more appealing to larger brands and advertisers.

On the flip side, promotion through a Page is more easy and fast. A big plus with Page posts are being able to be viewed on the News Feeds. People who have liked the Page can be promoted. This opens a broader audience viewing your promotions.

The great part is businesses will always have the choice of apps or their page to distribute promotions. Facebook’s Promotions Help Document briefly explained they want to make an easier experience for all sizes of businesses to create and manage promotions on Facebook. Facebook is looking to altering polices in order to align the needs of marketers.

Reputation Management

Being a business owner or administrator involves not only budgeting, marketing and sales, but also monitoring reviews about you and your business. Keeping track on what is said about your company is crucial to building a better business.  Relationship development is as important as reputation management.

The differences between the two are good and bad news. The “good news” pile is where there is room to develop a positive business relationship. In other words, finding other opportunities to share your content, other’s content, link with them, “follow them” and thank them for their tweet! In all reality, what begins online via the internet can quickly lead to phone calls and in-person meetings. The “bad news” portion is dealing with the negative substance. Dealing with reputation management is very essential in order to dilute what you don’t want said about your business brand. Damaged online reputation is going to happen, but make sure you have the capability to resolve and restore it!

Where to Start

There are many tools provide to assist your company monitor and control what the face of your company is being viewed as. Without any cost there are Social Mention and Google Alerts provided to allow you to correspond with social networks and respond as well.

For larger organizations, abide by this checklist and make sure that:

  • Whoever is in charge or touching the company’s brand on social medias are communicating on a daily basis.
  • Be aware of what your competitors are doing.
  • Projects, sales, anything pertaining the company, is being analyzed and reported.
  • Everything that is said to be done is acted on.

A key factor about monitoring your business’s reputation is also another great tool to help understand what people are or are not interested in.

Reaching Out to Potential Clients

Reaching out to large, well established corporations can be intimidating. What are you doing to make sure you are making a bold professional call? Whether you are reaching out to a company for the first time or even returning their call it is important to make a remembering impact in order to do business and/or ensure your company’s good name.

Making a professional first impression will always be remembered. While making business calls you are representing yourself and your company. The pressure may be high but so should your presentation! Make sure the objective of the call is being delivered clearly and thoroughly. Be well prepared, say everything you need to address in the order it should be addressed in and stay confident. Perhaps pre-writing a script is a good idea. Also, plan all your details out, like whom it is you need to talk to etc.

How to start off the call:

If you are calling with a recorded voice system it is important to notify the person you are speaking with about it right away. If not, introduce yourself with your name and the company you are calling with –an additional “Hi, how are you” never hurt anyone.

Make sure the person or department you need to contact is available to have some time to talk and if not, schedule a better time and date to go over your important call. (With rescheduling, make sure you make clear note to call back so you won’t have room to forget)

Keeping it strictly business:

Using notes to help guide you through your specific points may be a good idea as well. Stick to the main target and try as politely as possible not to get lost in side or meaningless conversations. Asking if the person understands you or if you should rephrase the purpose of your call is important to guarantee you both are on the same page. Using everyday analogies are great ways to have a person understand and relate to what you are talking about.

 

End it with a BANG!

Review all your important points of the discussion and ask if there are any questions that went unanswered. Make sure you both are on the same page and if need be, set an additional call back date and time. End the call on a pleasant note, and thank the person you are speaking with for their time!

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!

Stay in The Right Direction with Pay Per Click

Out of order, flawed or incorrect data while optimizing your PPC campaign will get you exactly where you DO NOT want to be!

Anywhere from natural disasters to technical glitches can create Irregular performance data. Running a PPC campaign, making sure you avoid any disruption to your tracking and performance is highly important.

It may not be simple identifying any abnormal performance changes, but the easiest way to spot an issue is through being website-related. For example, going from being OK to being way off is a definite indication that there is a problem. In some cases, traffic and conversion rates will drop to zero.

Unreliable or “bad” data can appear within your campaign in numerous ways which relates to the performance statistics that may create misguidance towards your optimization. These statistics may create circumstances where a delay is held on your PPC account. The biggest threat of “abnormal data” is guiding your working party in the opposite direction you don’t want to be while optimizing your account.

Setting up automated alerts helps monitor performance trends to track down drastic issues or changes in your campaign. Google Analytics or AdWords provides assistance in setting up alerts. In order to compare time frames or find unexpected and sudden shifts setting up alerts are the way to go. Keep in mind that alerts can focus on weekends and others can compare weekends. The importance to keep alerts on weekends is because transactions may normally sink considerably on Saturday than when weighed against to Friday. A beneficial alert is to be triggered when revenue drops by more than 40 percent.

Meta Descriptions

Working with Meta description tags is just as important as your keyword phrases. In fact, they are somewhat included with each other. Incorporate the most effective and relevant keyword phrases in your page’s Meta description tag. During the case of a title tag, focusing on equal keyword phrases, as used with your page titles and body text is extremely important for the outcome you desire. To boost your web page’s relevance on major search engines use fewer and highly targeted search phrases.

Quick tips:

  • Make sure that each page on your site has a specific Meta description tag. Each keyword must be relevant to that web page.
  • A proper meta description tag contains 25-30 words
  • As priority, the most important keywords should be placed in the beginning of the Meta description tag. This increases higher chances of better search engine rankings.
  • Repetitive and excessive keywords should be highly avoided!

In relation to Meta description tags are Meta keyword tags, Meta robot tags, and many more. These are the main tags associated and giving signal to web-wide crawlers, aka Google.

In conclusion Meta description tags are of much support for SEO and is very much well worth utilizing. Leave the meta tags to your affordable SEO company to handle!