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Marketing

Marketing, defined, is a process of communicating a valuable service or product to others. Selling is one aspect of marketing however, advertising is the overall strategy. Advertising and promoting your product or service is an essential aspect of “marketing”. According to the American Marketing Association, the term, marketing is the activity and creation for communicating, delivering, and exchanging offers that deliver value for customers, clients, partners, and society at large.

Any business offering a specific type of product or service will need some type of marketing to expand their branding and visibility. A crucial marketing strategy is online marketing. Online marketing may also be known as internet marketing. Some examples of online advertising include several advertisements on different search engines. Other examples may involve banner ads, blogs, social network advertising, online classified advertising, advertising networks and more.

Internet marketing solutions incorporate search engine optimization, social media marketing, email marketing, content creation and marketing, link building and much more.

The main target for marketing is exposure. More visibility is done through marketing strategies and one of the most beneficial ways to do so is through an affordable internet marketing company. The internet is a main resource for people. Whether searchers are in need of a service, an answer, a phone number or location address the internet is constantly being used worldwide. What better way to promote, advertise, and market your business or product through what is being utilized numerous times daily; THE INTERNET!

Take some time to invest into a proper internet marketing company that will offer and guarantee organic search results along with paid advertisements. A full internet company that can offer a wide verity of solutions is your solution!

Questions to Expect From Your SEO Consultant

First and for most, your SEO Consultant should engage conversation with you about your goals. Expect specific questions about sales goals, and overall business goals.

How Long Has Your Site Been Activated?

This may not seem like an important question, however, it has a lot to do with your visibility on search engines. The longer your site is up and active the longer Google has to recognize it. Putting time and work into your site is the main factor but if your site is fairly new, more work and patience is involved and should be expected.

What are Your Products and Services?

Everyone involving in the growth of your company needs to know the main product or type of services you want to distribute.

Regardless if your main goal is to increase your visibility or overall sales, your “must-have” products or services are priceless to know. This specific information is essential to prioritize focal services top to bottom.

Who is Your Primary Targeted Audience?

This question is not only important for your affordable SEO company but also important information you should be aware of. This is an overall strategy for marketing, but this can also drive plans for engine placement and ad messaging.

Your consultant will go over targets for impressions delivered to your specific targeted audience.

Are There Specific Offers You’d Like to Promote?

It’s important for your consultant to know what promotions and offers you are providing. If you’re on the fence about running a PPC ad this is even more crucial in order to test these specials through your PPC campaign.

To receive and immediate response PPC is a great way to distribute marketing messaging. Testing your promotions through PPC you are able to analyze through your audience in an efficient way what receives attention and profit, rather than, what doesn’t.

 

What there is to know about SEO

People attempt to complete search engine optimization, also known as SEO, by themselves. However, just like an illness, it can be cured with or without a doctor; it just takes more time and more stress on yourself; which leads to the professionals stepping in, just like SEO companies.  Leave it to the professionals to take care of the hassle. In most cases SEO will not be completed properly if done on your own. The first indicator of a sufficient SEO company is if they are top ranked on major search engines themselves. If they can’t get themselves there how do you suppose they will get you there?

SEO involves going over proper keyword phrases that relate to your company along with other strategies.

Why do sites fall behind? Because content or work isn’t properly or at all optimized. With search engines, typing an inquiry or search term is responded by retrieving sites surrounded by those specific keywords. On the other hand it isn’t just about your keywords, but also taking other factors into account.

Social bookmarketing and continuous blog postings are such an essential part to increase your rankings on search engines. Very brief, social bookmarketing is an internet user method to store, organize, manage and search bookmarks of a specific resource found online. Blog posts or b.l.o.g is another acronym for Better Listings On Google.

Inbound and outbound links are extremely important. The more built links, the better! Think of it as having a sales rep on different websites bring in different clients to your company. These similar keyword links are placed on sites, and if clicked on, the consumer is directed to your site. The more Google notices your site all over search engines, article directories, etc. the more Google recognizes your visibility to your website and the higher you will be ranked with more visibility!

Researching or reading everything in regards to search engine optimization can be problematic. Trying to take over or attempting to complete tips, tricks or methods is like too many people cooking in the kitchen. These basic rules should be followed and done the right way. When in doubt, leave it to the professionals. In other words consult and hire an SEO professional.

Search Engine Session!

Search engine optimization professionals and even webmasters follow search engine guidelines in order to gain the highest rankings on them. Paid search marketers pay in order to be highlighted on them; and consumers use them while exploring for businesses, entertainment, answers or information.

 

For many years now, the search engine industry has developed into the prosperous condition it has grown to be today. As everything else in life, search engines come and go; however those major search engines that still stand today, are the ones you and your company want to target for first page placements!

 

Google is the most dominate search engine to date. Google appeals to roughly 60% of worldwide searches at 37 billion. Most common search engines in the U.S. include Google, Bing, Yahoo, Ask.com and AOL. All of these combined consist of hundreds of billions of searches each month.

 

Other Major Search Engines throughout the World

 

Google takes the place as the most popular search engine in the U.S. and even most of the world. Search engines in other countries like Google, have maintained to be more dominate as well. If your business is interested in marketing other countries this information may benefit you.

Baidu, in China, can be considered MVP with more than three out of every four searches made on their engine. Baidu, like Google also offers PPC management which is also similar to AdWords, These AdWords are placed as the highlighted top portion or the right side margin of results.

 

Yandex, in Russia is the most used search engine over all the Russian-language search engines. This engines tactic is to focus on algorithms and data in the Russian context.

 

Guruji, in India focuses on displaying better results to Indian searchers. Relating to Yandex they also use algorithms towards the Indian context. Everyday there are new articles that contain over 1,000 live feed including news and entertainment.

 

Search engines and Search Engine Optimization (SEO) is such an essential part to expanding your business to others through the web.

What really makes your website acceptable for search engines?

There are many poor quality indicators that will differentiate a poor website from the others. The typical areas such as: content creation or backlinks are examples, along with many unattended technical components.

Google disregards the appearance of your site or even the brand of your site. In other words, a small site vs. a large branded company makes no difference to Google. However, the way your site looks, appearance wise, reflects how professional your company appears to your potential clients. Ignoring the analogy; people always judge a book by its cover.

Google decides to rank sites meeting the quality guidelines. Once a site has earned these privileges, it will earn top page placements.

Listed are some tactics your company and your SEO Company should go over to insure a proper rank on any major search engine.

Linking:

The more links the better; that’s all you need to know! Using techniques, for instance, having your keyword phrases linked to other sites back to yours is a must. On the other hand one has to make sure that internal link structures do NOT split your site into countless strands. The purpose for links is to lead your related customer through your site, rather than send them in the course of a never-ending cycle of irrelevant topics. The more Google recognizes your site through others, the more reliable and popular your site becomes to Google.

Content:

Content creation to your site, articles, posts, or blogs are very effective. In some situations adding category tags will assist categorizing your content which simplifies the search of content for users. Be aware to limit your tagging to pre-set tags. These pre-set tags are positioned by your SEO team or perhaps content manager. These professionals will make sure your company will not have infinite pages with ungrouped content. In addition, making sure there are no pages including solely one piece of content (each) is just as important as certifying your content to its full potential.

Page Speed:

So how fast is your site loading? Scoring lower than 85 means your site is presenting quality issues. Google isn’t pleased when it feels as if no one is participating on your site. If your page is taking too long to load or be available for someone then we all know the patience of your audience is gone.

Try running a page speed test to verify your homepage speed in addition run your main landing pages. With this you are able to check on how your page speed is processing. Another tactic to use is Google Analytics to see how Google is showing your site speed internally.

Elite Marketing Solutions takes pride in the top page placements they provide for their clients and the genuine work they put in to get there. Elite Marketing promises these placements or your money back!

Customer Care is Crucial

Why is Customer Care so important? Because without your customers you would have no business!

Making sure your clients are happy is probably one of the most important jobs you can do while in business. Based on their happiness you have good reviews, more chance for renewing consumers, along with the chance that they will refer other customers.

How to make your consumers satisfied:

  • Make sure you keep a pleasant atmosphere at all times
  • Keep in contact regularly
  • Make customer care calls
  • Send customer care emails
  • Make sure you offer your clients what you promised them

 

While making customer care calls:

  • Make sure they have available time to talk.
  • Ask them if their needs are being met to their satisfaction
  • Ask if they having any questions or concerns they wish to address
  • Offer any advice or information applicable
  • Always keep a positive tone of voice and vibe with the client
  • Thank them for their business and make sure they understand how much you value them as a customer

Customer service includes the all around experience for your customers when involved with your organization.

Strong customer service can be the difference towards joining your company rather than another. We all act out customer care roles on a day to day basis. Being courteous to others, warmly welcoming others into a home, respecting others of authority are all traits that tie into pleasing others as customer care and moving towards a attaining a good reputation; reaching both qualities will benefit your business.

Respect your clients. Thank your clients. And value your clients.

Because without their business you have no business!

 

Why use article directories?

Article Directories is another form of link building. In other words, this is an additional essential towards your company. They are such a beneficial way to gain easy publicity for the type of service you are promoting!

 

Article directories can help you:

Gain more traffic to your website

Potentially sell your product

Distribute your blog

 

Proposing articles isn’t a fast process. If you are looking to proceed with this process properly than prepare for taking a little time to do so.

 

The real question to ask, why would it be better to be found through hundreds of sites rather than just one? As the old saying goes, the more the merrier!  This same theory relates when submitting different articles to article directories!

The purpose to create and submit these articles is in order to be found by numerous amounts of people so a decent number of them will click on your link. By clicking, each article results to visiting your site. How simple is that?

 

Internet marketing services, not only provide SEO or PPC campaigns but other packets relating to article submissions. Ask your internet marketing company if they will provide you with more information.

mobile websites

Are you reaching out to the needs of your on-the-go mobile users? Visibility is not only done through computers or laptops but through mobile devices too! It is important to acknowledge who is viewing your site along with these tips to help guide you through a proper mobile website layout.

Keep it simple:

Primarily, when setting up a layout, you must determine the content you will be including. It is important to target and make clear your key pieces of information, given the restricted amount of screen space available. Be cautions to include information your viewers may be looking for. Such as “contact” information.

Plan your layout:

Keep in mind that mobile devices will load web pages slower than usual web pages. Insuring that your viewers don’t get frustrated and leave your site, it is important to keep your pages to a minimum so your site will load faster.  This also reflects back to keeping it simple.

Coordinate your standard site to your mobile site:

Yes your mobile site will be more simplified; however you want to distribute and incorporate equal branding elements. Remember, having a mobile website layout doesn’t only make it easy for mobile user’s navigation, but also reflecting and promoting your brand essence. Also, for traditional users it is important to keep them familiar with your company, your designs, your colors etc.

Avoid Flash or Java:

Apple products do not support Flash. Because iPhones hold about 30% of smart-phones, a large amount of viewers are automatically excluded. In other notice, several phones don’t support Java. If they do, this can conclude to a longer loading time. Save this for your standard site.

Reduce the Amount of Text Entry Necessary

When probable, resort to dropdown menus and checklists for data entry. More than few have difficulties typing on touch screen or smaller keyboards. Avoiding the most amount of text within reasons, helps increase trouble-free experiences.

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.