SEO Myths Revealed

The internet marketing world is filled with information- some of it is accurate but let’s face it, most of it is a bunch of boloney.  SEO is one of those marketing methods that continuously changes and transforms.  What is pertinent one day, can be completely disregarded the next.  This is partially due to search engine algorithms that no one truly understands.  Search engines, especially Google, give vague ideas of what their algorithms are comprised of and webmasters are left to decipher it to the best of their abilities.  This is also why there is so much mixed information online; what one webmaster may find true about SEO, another webmaster may say is false information.  Thus, SEO myths are born.  The problem lies in that innocent bystanders get affected by these myths because they believe them to be true and can often be fooled by a shady SEO company who promises them the world.  The important thing to remember is to always do some research before jumping into bed with any SEO company.  To make your research a bit easier, we have comprised a list of 10 SEO myths that most, if not all, webmasters agree on.

• SEO Can Be Self-Taught- While SEO isn’t exactly rocket science, it isn’t easy either. There are so many components of SEO that trying to learn it all on your own and apply it would be extremely time-consuming and difficult.  Not to say that it is impossible, but if you want it done right the first time, free of mistakes, you may want to hire an SEO company with years of experience to help you out.
• SEO Works Instantly- This is a common myth that scam artist SEO companies claim to provide to their clients.  Effective, profitable and long-lasting SEO takes lots of time to provide results, but if done correctly, can be extremely worth it.  Be patient!
• Number of Visitors Affects SEO Rankings- Many believe that if you don’t have a plethora of people streaming into your site daily, you won’t be ranked at all on search engines.  This is not true! Google and all other search engines have no way of judging how many visitors you get on  a daily basis and do not use this as a determining factor as far as ranking goes.
• Meta Tags Make a Difference- Meta Tags used to be a big deal but now search engines don’t give them a second look. Don’t bother trying to optimize them, in other words.
• SEO Is a One-Time Application- Many believe that SEO is a one-time application deal and you’re set for life.  This is not the case! SEO algorithms are continuously changing and therefore, your website has to keep up or you will be left behind for sure.
• It’s All About Rankings, Not Users- A lot of times, website owners will be so obsessed with getting their site ranked, they forget about their current and potential clients.  While ranking is important, if your site lacks appeal to visitors, they won’t be coming back to your website anyway.
• Guaranteed #1 Placement- Bottom line, if an SEO company is guaranteeing a #1 spot on Google or any other search engine, they’re lying.  No one can guarantee this, not even the top SEO companies out there!

Elite SEO Marketing offers discounted rates for Non-Profit Organization

Elite SEO Marketing, a local SEO Marketing Company will offer discounted rates for Non-Profit Organizations who want to get started on the World Wide Web! Elite SEO Marketing understands that times are difficult and a lot of non-profit companies are struggling to get by in this tough economic time period in our country.  That is why they are ready to step up and provide expert online marketing advice and industry know how to these agencies at a fifty percent discount from already incredibly affordable rates.

Online Marketing is very tricky and time consuming, thus should be handled by experienced professionals that have been long standing pioneers in their respective industry.  With this said, online marketing is very expensive, however the return on investment is usually realized quickly and the results are long standing.  Non-Profit Organizations survive by soliciting for donations, and if they are not able to get in front of potential donors then their future is very dismal.  Elite SEO Marketing has the industry experience and the reputation that all organizations can trust, especially the non-profits’.  They will deliver stellar results and excellent customer service support at every step of their process of getting a website to rank on the first page of all major search engines.

Elite SEO Marketing has worked with various non-profit organizations in the past and achieved immense success in their effort with respect to online marketing and website design.  Elite SEO Marketing is recognized as one of the best SEO Service Providers in the World by TopSEO’s and they are listed with the Better Business Bureau with an A rating, thus making them a trustworthy and a reputable company to align with in order to realize online results.  Internet Marketing is evolving and Elite SEO Marketing can help decipher through all the ambiguities and deliver results.

Local Targeted Traffic is now king for SEO!

A few days ago Google made yet another crucial change to its algorithm.  Now they are combining their localized search and serving up a more geo-targeted conclusion.  Google wants to deliver the best and the most relevant result based on targeted local references.   This algorithmic change, in essence is great, especially if you are working with a successful SEO company that has the skill to create a distinct local marketing campaign.

Google wants to know what we are searching for and where we are located so that they can suggest local targeted results in your specific geographical location.  Now more than ever, it is important to optimize websites geared for local results that can generate targeted traffic through “long tail keywords”.  Trophy keywords that are vague will soon generate a local result regardless of the searchers want to target on a broad spectrum. Basically, Google is going Local!

Elite SEO Marketing is a local internet marketing company operating out of North Hollywood, California for over ten years.  They have extensive knowledge of the local internet marketing niche and specialize in achieving grand results for small to mid size local companies.  They are confirmed experts in the arena of Search Engine Optimization, Website Design, PPC Management and Link Building.  They are highly regarded by the Better Business Bureau, rank as one of the best SEO Companies on TopSeos.com and are Google Adwords Certified Partners.  They excel in high performing national campaign for large conglomerate companies and they thrive on the opportunity to work and help the local hard working business owner as well.

Hiring a first-class SEO Company is the answer to a thriving online marketing campaign. Elite SEO Marketing can deliver on their promises because they are one of the best SEO marketing companies in the world.  They have tremendous knowledge on a local level and on a national level and they guarantee their work.

What is an SEO expert and can they really help website marketing ROI?

Today a lot of people are calling themselves SEO Marketing Experts, but can they really defend that title? Can all of these so called internet marketing experts really give provide you with top notch website optimization services? Our guess is, not even close!  Yes, we said it! You may get may calls during your business hours from fast talking salesman telling you that they can absolutely without a doubt get your keywords on the first page of all major search engines! Well….buyer beware!  Every industry has bad apples and the SEO industry has plenty who want to capitalize and prey on trustworthy, hard working business man and women who want to increase their visibility on the internet.

Here is what you need to look for in an SEO Marketing Company:  1) Make sure you perform your due diligence and verify their reputation online! See if they can back up all the talk by showing you if they belong to non-profit organization that confirm the fact that they are a reputable company. This may be from different sources, like BBB and others. 2) Make sure you read their terms and conditions very carefully, if their contract is more than a few pages then put up your antennas and be on guard! While review their terms, make sure that what the salesperson tells you matches what is in the contract! We are living in a corporate world, so at the end of the day, all we can do is go by our agreed upon contract and obligation. 3) Call some of their references if they have any, remember sometimes a lot of business owners don’t want to be bothered even if the company did extra ordinary work on their behalf.  However, it doesn’t hurt to ask. Also, take a look at some of their testimonials! That is almost as good as a reference. Just make sure that the testimonial appears valid, contains the client’s full name and website address for verification of results achieved. 4) Finally take a look at their performance! This simply means that we want you to probe for specific examples of successful optimization campaigns for some of their clients on a local or national level.  Finally, and in our opinion is the most important factor if someone is an actual expert in the field, is to see where their company website ranks on search engines. After all, if a company can do it for themselves, they can totally do it for you!

Once you hire an SEO Marketing Expert to optimize your company website, this will in due time increase your ROI on marketing, traffic and conversion of visitors to actual sales.  SEO is extremely important in order to gain respect and popularity in the organic section of search engines.  According to numerous studies, organic listings on Google typically enjoy about 89% of all click-through traffic.  Paid or Sponsored Ads typically receive about 11% of all the traffic online. So with this said, one can clearly see the advantage of being listed on the natural or the organic side of search engines.  This is all possible with the help of real online marketing experts who have been in business for over 10 years proving unsurpassed optimization services to their client who enjoy top ranking on Google and all other major search engines! Call Elite SEO Marketing and get on a team of winners! See you on the first page!

SEO Tips: Higher Rankings and Keyword Analysis

SEO Tips: Why BLOGS are so important for Top Rankings on GOOGLE

SEO Guide – Benefits of On-page and Off-page

As netizens of the twenty-first century, we all depend on the internet for our day-to-day professional and social lives. We all are aware about the role the search engine plays in providing us information on a variety of topics. Owners of websites try out some tweaking activities to have their sites listed towards the top of a search list. This set of tweaking activities that allow a site to gain higher search rank is known as search engine optimization (SEO). The basic intent is to first identify a set of keywords that correspond to the product/service the website highlights, and modify the site according to some rules considered legal by the search engines.

Research suggests that 42% of the search engine users find their desired results by clicking the links in the first page of the search results. Only 11% turn to the second page links, and this percentage deteriorates drastically for the later pages. In this article, we will explore two important aspects of SEO – the on-page and off-page SEO.

On-Page Optimization

The on-page optimization activities involve modifications in various components of a web page. Some of these activities include—ensuring the presence of identified keyword(s) in the page title, Meta description, Meta keywords, header tags, anchor tags, body text (the actual page content) and so forth. The keywords should also be present in in-bound and out-bound links and Alt tags of images. The search engine spiders view websites differently than humans do. The search engine tries to find out the essence of a site by analyzing its underlying HTML code. If it identifies a string of words (keywords) spread across various HTML elements of the page, it attaches due importance to the page with respect to these keywords.

Off-Page Optimization

The off-page optimization involves a set of activities that promotes the site from behind the scenes. Stated simply, SEO professionals promote a site by back-linking to the site from various other relevant sites. If more links point to your site, higher importance is attached during calculation of the search results. It is to be borne in mind that both the number and quality of back-links matter. For instance, the back-links generated by link firms to a site can ruin the site’s SEO prospects. Even, the site can be blacklisted by leading search engines for practicing illegal SEO activities. SEO practitioners always try to provide back-links from quality sources (with good, relevant content) to the site being optimized.

Both On-Page and Off-Page Optimizations are important

In this age of competition, both on-page and off-page optimization are needed one after the other. If the competition for a keyword is weak, we can do away with the later; but such cases are extremely rare nowadays. With the continually changing algorithms of the search engines, both these techniques carry high importance. However, the on-page SEO activities need to be completed first.

Targeted Website Traffic – Discover the Secrets

If you are the owner of a business website, then you must learn Internet marketing strategies to get the most out of your web presence. If you have a site up and running, then you need steady web traffic to your site and maximum possible conversion of this “interested” web-traffic to “actual” sales closure. You need to have the right strategies in place to get people interested in your products/services offered through your site. In this article, we will explore a few of these strategies.

Common Pitfalls that Dissipate Web Traffic

At the outset, let’s have a look at some of the common mistakes that website owners commit that have a negative impact on web traffic generation.

• Some sites are loaded with jazzy banner ads that lack aesthetic sense.
• The content is sometimes written in corporate style that laymen often fail to interpret.
• The sales pitch is often made too quickly.
• Sometimes the enterprise owners remain anonymous, which raises the eyebrows of the visitors. After all, we engage ourselves in business transactions with people whom we know.
• Too many products and too many cross-links leave a negative impression on the visitors.

Steps to Improve the Impression of your Site

Here are some of the tips that can increase your site’s (and hence your products & services) acceptance to the visitors.

• Keep your paragraphs and sentences short, because people do not want to read long online.
• Write the content lucidly, so that every visitor is clear about your offers.
• Impart an attractive headline (if applicable, sub-headings too) within the page content.
• Do not use a small font size that readers find difficult to read.
• Stress on proper layout of the web page. Every element on the page should be properly spaced.
• Place the sign-in form link at a conspicuous place so that people can sign up easily.

Determine your Target Audience

It is surprising but true that many website owners do not have a clear understanding about the site’s target audience. One of the first things you need to determine is your site’s target audience. Determine the demographic aspects such as age, sex, race, and hobbies etc. Try to frame the idea of a person who is a probable candidate to buy the product. Once you frame your target audience, you are in a better position to position your site accordingly.

Targeted Advertising through Social Networking Sites and PPC Advertising

Today’s Internet activities are dominated by surfing popular social networking sites. People, mostly surfers of the younger generation, visit these sites to build and maintain social networks. They get benefited by a lot of stuff – from friendship to jobs. These social media sites offer targeted advertising facilities. By investing in this scheme, you can narrow down fruitless web traffic to focused visitors.

Another method of getting targeted web traffic is investment in Pay-Per-Click (PPC) advertising. It doesn’t involve a huge financial outlay, but helps you to reach your target audience quicker. It is in fact one of the most traceable forms of online marketing. People who are interested in your line of products will find the positioning of the PPC links highly relevant and would want to explore the sites.

At the end, we can conclude that getting web traffic is not as important as getting targeted web traffic. You need to do your basic homework first to identify your target audience, design your site accordingly, and invest in online marketing to pull targeted web traffic to your site with the potential of increased sales.

Elite SEO Marketing Reviews the Effectiveness of Directory Submission Service

Elite SEO Marketing has recently conducted its annual “SEO Strategies–Present and Future” summit in Los Angeles, California. All SEO practitioners at Elite SEO Marketing attended the summit to make it a success. One of topics that were put up for discussion was the “effectiveness of directory submission service as an SEO tool”.

The attendees of the summit unanimously underscored the effectiveness of directory submission service as a potent SEO tool. There are thousands of local, national, and international directories on the web. A significant chunk of these directories are good for listing business information. On the other hand, the rest are not good for listing business information and these might have a negative impact on the future of a site’s SEO position. These directories are barely link farms and subscription of a site to them will be perceived as “black-hat” SEO practices.

The SEO practitioners attending the summit stressed on the importance of digging out legitimate directories for site submission. Years of association with Elite SEO Marketing has enabled these SEO practitioners to maintain a list of legitimate directories that aid in clean, effective SEO practices. Experience suggests that submission to these directories helps in increasing web traffic to the site in addition to providing high-quality links.

The Yellow Pages came up as a classic example of directories worth listing sites in. The age-old yellow book has undergone a facelift. Today it is available online and full of colored pages and flashy animations. Clicking on a link in the Yellow Pages can take the visitor to an interactive map leading to the physical location of the business operations.

There are thousands of other useful directories available. Some of these directories are city or state based; some are dedicated to a particular industry segment; and some are dedicated to niche domains. The attendees of the summit stressed upon the importance of accurate matching of the business to the right directory. Once the right directories are identified and the site is listed, the organic SEO activities for the site get a tremendous boost.

Elite SEO Marketing Reviews the Effectiveness of Local Search Engine Marketing

Elite SEO Marketing has conducted its annual “SEO Strategies–Present and Future” summit in Los Angeles, California in early July. All SEO practitioners of Elite SEO Marketing attended the summit to make it a success. One of the topics that were reviewed in the summit was the effectiveness of local search engine marketing as an SEO tool.

The SEO practitioners opined that a majority of businesses carried out throughout the world are confined within a small geographical area in and around the physical location of the company. This makes much more sense from a logistical perspective, particularly for small and medium industries.

Local search engine marketing has recently gained huge importance in the think tanks of SEO practitioners at Elite SEO Marketing. The SEO practitioners have discovered that local search engines and directories offer opportunities to post links and set up business profiles. All these go a long way to reach potential customers. Potential customers interested in goods and services delivered locally take the help of these local search engines to find out potential suppliers for what they want.

Unfortunately, the huge potential of local search engine marketing as an SEO tool remains unexploited by many SEO practitioners. Local search engine marketing, when combined with other SEO tools and techniques, can lead to a holistic optimization of the site. Most small business owners owning a site are unaware about the average time needed to complete the process of registering to the local search engines and directories. Here, the strength of practitioners at Elite SEO marketing was recognized. The practitioners have gained enough knowledge and acumen to submit sites to local directories and save time on the part of site owners.

Another interesting characteristic of search engines also surfaced during the summit. When we search for our desired information in major search engines of the world (like Google, Yahoo!, Bing), bulk of the listings are provided to these major search engines by none other than the countless local search engines. This underscores the underlying potential of local search engine marketing.