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Search Engine Optimization Service

A first page ranking of your website in most of the popular search engines can make a massive difference to your business and the amount of qualified traffic that you get. To make sure that your web page is perfectly optimized, you should make sure that your company is listed in the first page of major search engine giants. This can be achieved through an experienced process of research, on page optimizations, consultations and submissions.

Natural search engine optimization or “organic” search engine optimization is a cost effective technique that will make sure that you have a much better Internet presence, without having to use additional pay per click services. The perfect SEO marketing strategy should cover all the aspects on the Internet, including image search, local search, video search and industry-specific vertical search engines.

You can be confident that no matter what product you are offering, your presence will be felt by all users who are looking for it. Remember that online search engines and directories put your company in the same footing as other large companies – so take advantage of this and develop a web strategy that is going to put your business in the forefront and make it attractive to all those who are looking for products that you offer.

While optimizing your site for the search engines, you should take help of a highly skilled SEO expert in Internet Marketing and search engine placement strategies. To help you come up with the best SEO strategy, you and your team needs to perform a thorough analysis of your site and see how the search engines are viewing the code of your website, links and your graphics. You should also look into the website of your competition. After this, you can go ahead, develop a strategy that best suits your business, and execute them. Use of proper keywords in your content, site structure and link building are part of a good SEO Marketing.

For an effective SEO Marketing, it is important that your site has properly optimized HTML Code. We will make any required changes to the HTML source code of your site so that you have a truly effective and relevant website.

To make sure that you are not left behind your competitors, you should be able to develop an online strategy that will cover every sphere of your Internet needs – Web Design, Sponsored Search Engines Placement, Link Building, Anchor Text, Local Search Engine Marketing, First Page Placement, Web Presenter Service and so on. Also, remember that practicing any black hat SEO techniques or spamdexing may get you banned from the search engines. So never indulge in a SEO marketing technique that might harm your business.

How to Drive Traffic to Your Website

What is the secret? That’s the question that everyone who has a web-based business asks when they first start out. How do you drive traffic to your website? The answer is probably a lot simpler than you imagined. You need to take your product or service and put it in front of the people that have an interest in buying it. Easy, right?

Ask yourself a few simple questions first. The most important of these is, “What are you selling and who would want to buy it?” If you’ve set your company up properly, you already know the answer to this. Most new businesses do a little market research before they launch a venture and there is probably someone else out there who is offering the same thing you are in a different package.

So now you know what you have and what the niche market is that you need to get to. Maybe it’s men or women, old or young, in a specific industry, or perhaps just those who have an interest in your particular field of expertise. Whatever your target demographic is, they are already out there on the Internet. Driving traffic to your website is a matter of tapping into the existing flow. Maybe we can help you. Here’s a few ideas to get you started:

Try using classified sites like Craig’s List to advertise your product or service directly. Classified sites already have the categories that you need to separate potential buyers. Go back to that first big question and put what you have in front of those that actually want it. This is one of the most direct ways to drive traffic to your website.

A similar method is shopping networks. Regardless of how big a network is and how lost you think your item will be in the sea of millions of sellers, shopping networks on the web can be valuable to you. You’ll get direct hits and also have another link for your site that will improve your page rank with the search engines.

Another direct approach is email marketing. Email marketing is rated the most effective way to drive traffic to your website behind only search marketing. Targeted opt in lists can be purchased or generated using squeeze pages, email sign-ins on your site, and webinars. Put something interesting out there for free and encourage people to sign up to be on an email list. Even if they don’t buy the first time out, you can establish communications and stay in touch with regular emails.

Getting quality traffic is all about being in the right place at the right time. The web is a global market, so there really is no wrong time, but the right place is where you can most likely find those who are looking for you. Social networks, another good way to drive traffic, can be a good place to find out who some of those people are. The broad prospect base on sites like My Space and Facebook can give you traffic from demographics you never considered, opening up new markets for you to target.

Custom Blog Creation

A custom blog for your business, not only acts as a direct line of communication with your clients, but also a major marketing strategy that ensures that you remain at the top of the page ranking in popular search engines.

Creating a blog and attaching it to your website is as essential part of being visible and succeeding in the Internet, today. Blogs are important when it comes to complex algorithmic calculations for page ranking and it allows you to constantly add and update new details, content and keywords to your site, which is definitely great for your business, as it makes you more visible.

Imagine your site as a small spot in the web. Unless, you increase the spot – make it bigger and larger with the help of more and more new content, people will miss you and your site – here lies the great opportunity of custom blogging.

There are companies that will help you to create, design and set up your own custom blog. The companies can also write the content of your blog and update them regularly, if you do not have the time for it.

They will also help you create plug-ins that can be used with social networking sites like Facebook or Digg – this will allow your blog reader to share your blog with the world and thereby add to your visibility. Thus, it is not at all difficult to have a custom blog – all you need to do is get started in the direction, and you are all set to increase the interest in your business manifold.

Remember that the blog that you create is a long-term commitment. So make sure that the company that you assign to create your blog is experienced in the business. Different companies offer different services, so make sure that you choose a company that offer you the specific services that you need.

Quality and Quantity – both are important

The more regularly you update the content of your blog, the more popular will it be. However, at the same time, you cannot afford to sacrifice on the quality of the blog posts. This is because, unless the search engines find your post relevant to the search word, they will not show your site on the result page. Therefore, you need to find a quality custom blog creating company that can give equal emphasis to both quality and quantity.

Finally, remember that custom blogging is a path breaking way of boosting your traffic and interest in your site – in the most cost effective manner. It creates fresh content for the search engine spider every few days and thus, search engines will keep returning to your site. Creating a blog hardly costs you much, so make full use of this extremely dynamic marketing tool.

Affordable Video Marketing

Ask any marketing expert and he will tell you that a good video marketing strategy is important to help your website get a better and more targeted traffic. Today, video marketing is believed to be one of the most important factors in getting a website noticed and also in getting prospective clients interested in what you have to offer.

The great thing about video marketing is that you can use the content of the video in the same way as that of article marketing. That is, you will be able to create content that will be used for free on people’s websites, ezines and blogs. Another reason why video marketing has become so popular is that they appeal to your auditory, as well as your visual senses – this definitely makes for a better impact to your clients.

When should you try video marketing?

A video marketing is particularly effective if you need to market products that are distinguished by its sound or the way you hear or see them. Again, some products make more sense when they are demonstrated to the buyer – video marketing comes in extremely handy at times like this.

You can also use video when you have some great testimonials and endorsements by experts to share with your viewers. Sending the video directly to the prospective client can boost your sale to a very large degree.

Why should you try video marketing?

Many studies have found out about the effectiveness of video marketing to ignore its importance. It has been found that video boosts the understanding, as well as the retention of the material by 50% over a live presentation.

It has also been found that 97% of videos are watched at some point, and this can have a huge impact on your product and how people perceive it. Again, in direct video marketing as many as 94% of the people will perhaps pass on their copy to another viewer.

Now, let us look into some of the basic rules of video marketing that might help you to develop a more market centric video for your website.

You need your video to be seen and understood

A video in your site will have a huge impact every time it gets seen. It should be one of the first things that your viewer can see when he lands in your site. In addition, you should ensure that people understands within moments that what you have on your site is a video and not an image.

It is also important that your viewers realize that the video is short. No one will be interested in watching an hour long video talking about the history and the present situation of your company. You should keep the video within a couple of minutes and pack in as much information in the most interesting and exciting manner possible. It should be dynamic, racy and it should market your company and your product in the best possible manner.

Remember that if you can use the huge impact of the video marketing strategy in the right manner, you will be able to get great returns and see your company attracting business exponentially.

Why Doing SEO “The Right” Way Works

Online searching has been found to be the third most frequent activity for people who log on to the net. This is why it is important to stay on top of the search engine result pages, as this will help the users to find the website, thus increasing qualified traffic.

Today, SEO or Search Engine Optimization has become the buzzword for staying on top of your business online. Proper Search Engine Optimization will ensure that your site gets a good ranking on Google and other top search engines when people key in a relevant search word. The more easily people can find your site, the higher will your rank be on the search pages.

Using the right keywords

Using the right keywords for a site is an important part of doing the SEO the right way. You will have to look for relevant keywords that have a low level of competition. This added with little backlinks to your site will help you gain a great ranking.

Make sure that you have less than a hundred thousand competing websites on the same keyword. You should use keywords that people are actually searching for, and you can use tools like the WordTracker to track keywords – the number of times it is searched for each month and so on.

SEO on your site – or on-page optimization

Google has a very specific system of page ranking and they constantly upgrade the ranking system to rule out pages that are not useful. This is why, a lot of testing and tracking is required, before you can be certain of what is working for you and what is not.

Some of the basic things that you should notice while optimizing search pages are the websites title, meta description, meta keywords, body of the text and the articles.

Image alt tags can also be a great method for creating a good ranking for your website. However, remember that your site should be free from blackhat SEO techniques like keyword stuffing and so on.

Off-page SEO – creating back-links

Natural link building has become a very important part of good SEO. It will allow you to create links over a long period of time all over the Internet. Directory submissions can be of great help. You can submit to ten directories, over a period of more than 100 days. This will make it seem like the links have been created by people in a natural manner, and thus increase your ranking.

Natural link building can also be done by providing good content in your site. This will make people link back to your site, without any effort on your part! You can also write a number of articles that you can send to different article directories.

Thus, doing the SEO the right way will work wonders for your business.

Mobile Website Design for phone users

Mobile website design is one of the largest growing internet industries. With over 2.5 billion mobile phone users, many of them with mobile internet connections, new websites to support the small screens of mobile phones are in demand more than ever and is predicted to be primary platform for internet browsing in the future.

Many companies and blogs have already predicted this event and have early on created mobile websites to tap this large community, but the proportion of consumer websites on the internet is actually very low because of the special procedures required in mobile website design.

Regular website design as used for personal computers and laptops with browsers such as Internet Explorer, Firefox, or Safari is not sufficient for mobile phones. The commission known as the W3C has set standards for mobile website design accessibility guidelines.

The biggest obstacle in mobile website design is scaling down the site to fit WAP technology that is used for browsing on mobile phones. Usually an existing website can be used for a template, but it must be scaled down.
Some tips for mobile website design include eliminating the use of tables. Tables will not look the same on a mobile site as they do on a regular computer browser. CSS language will ensure compatibility with most mobile phones. Coding should be done in XML or XHTML with a character code set at UTF-8.

The most important information on a mobile website should be at the top of the page. Often, mobile users get lazy and do not want to scroll down to the rest. This goes hand-in-hand with text entry. It can be a real pain to enter text on a mobile browser so, whenever possible, radio buttons or check boxes should be used instead of text entry.

All images for mobile website design should be in jpeg or gif format, but remember that the maximum size for a mobile web page is only 20 kb. As much information as needed must fit into this small file size but not more.

The potential for mobile websites demands all webmasters start designs.