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Why hire a professional to do affordable SEO for you?

People who want to improve traffic to their site, create their site in such a way that search engine optimization will be utilized properly. Other people hire professionals to do the job for them.

Perhaps one of the biggest debates when you are starting your own small internet business is whether or not you need to do your own affordable SEO or hire a professional. Of course, if you do not know anything about SEO, then it would be wise to hire someone, to do it for you. But if you are armed with a vast knowledge about the subject, then you can do it on your own. However, before jumping on a decision, you need to consider first what you will be getting if you do your own affordable SEO or not.

If you are still starting out your small business SEO, then you probably do not have a very big money to invest on SEO.  It has always been a misconception that hiring an SEO company can be expensive. There are companies that do charge a lot. But, if you know where to look, then you can definitely find the right SEO that will provide you with an affordable service. Hiring an affordable, yet professional SEO company omits the chance of you committing any errors when it comes to building your SEO.

Of course, people think that building their own SEO is cheaper than hiring a company. However, this is not entirely true. You may have evaded spending too much by not hiring an affordable SEO company but what you did not realize is that, building your website incorrectly leads you to opportunity losses. Thus, hiring an SEO company is the best way to ensure that you are not wasting your money. Sure, the cost might overwhelm you at first but you are definitely going to save a lot, in the long run.

One of the disadvantages of doing it yourself is that you need to keep up with the technology, all the time. This means that you need to invest on your education so that you can keep up with all of the trends, aside from maintaining your business. Basically, technology changes everyday and keeping up with it is something that can be very hard to do. You ought to go back to old school to be able to maintain your website.  Thus, hiring a professional can free up your energy and time, so that these can be invested in managing your business.

Basically, organic SEO can be important in improving the traffic on your site. So it is important to consider building it in a way that you will gain more revenue than loose them.

How to make it to a search engines’ first page placement

First page placement is important to ensure that your website takes the top spot of most search engines. If a client searched for a keyword related to your site, then your site should occupy the top page of the search engine. If you do not occupy the top spot of the first page placement, then it can be detrimental such that you can loose a lot of money in the end since you are not visible enough for the clients to see.

There are a lot of examples of bad first page placements in the internet. This is brought about by people who do not know how to build their websites ready for search engine optimization and those who do not use the right keywords. It is sad to note that there are more ineffective websites that are built everyday. In cases such as this, is it good to reconstruct the entire website so that you can occupy the top spot in the page ranking of most search engines? The answer is yes! So what makes a first page placement go bad?

Basically, a first page placement is just a small page that most search engines show after a client searches for a keyword. For example, if you sell cats from your website and a client is looking for the keyword “kittens”, then your website should be reflected on the search page. Unfortunately, if you do not use the right keywords while building your website, then it is less likely for clients to find your website. Instead of gaining revenue, you lose money instead.

So how do you fix your website so that you will occupy the top rank of the first page placement?

Get into the habit of seeing how many people are searching for a special keyword daily on average. Let us look at the keywords “kitten” again. Now, if you were the client who is looking for cats, would you use “pets” as your keyword while you are searching for it in the search engine? Of course not! You need to use keywords that are specific. So if you are building your website SEO, it is important to use the keyword in the title of an article or put it somewhere in the URL of the webpage. This allows the major search engine websites to see your page.

Visibility matters if you want to gain revenue from your online business. If you use the right keywords, not only will it drive traffic to your site, you will also be visible to the major search engines.

The Benefits of Social Bookmarking

Social bookmarking is an interactive technology that allows users to store, classify, rate, comment on and search links to any websites or blogs within a close environment. Examples of social bookmarking sites are Facebook, Twitter and Myspace among many others. What is unique about social bookmarking sites is that it does not use search engines instead, it uses links through the site’s community of registered users thus transforming the navigation to a social experience.

Social bookmarking is a popular way to locate, classify, rank and share internet resources. The difference between a normal website and social bookmarking site when it comes to bookmarking of pages is that web browsers have the ability to bookmark pages only for those links that are tied to a browser or a computer. This means that if the computer or server is not online, there is no way to bookmark or access those sites.

On the other hand, social bookmarking sites allow you to access the site by means of an online account. This is effective since even if you are not logged on to the account people can still bookmark your site thereby increasing the traffic on your site. This is a new way to share new sites to a much broader audience.

Now, people save bookmarks as favorites to a public website so that they can be accessed from any computer or can be shared with other people. People can also bookmark the sites which are called tags to find a bookmark in most social bookmarking websites. This means that if you encounter a page that interests you, you can save it on your site so that you can share it with others thereby increasing the probability of that site will be bookmarked by other people as well.

Social bookmarking is a very simple way to ensure that your website is noticed and marketed to the right group of people. If you use your social bookmarking sites well and couple it with most major search engines such as Yahoo!, Google and MSN, then you will increase or drive the traffic more on your site.

It is a known fact, that these search engines give more weight on the content of the website in order for your website to have a first page placement of the search engine. Submitting your site on social bookmarking sites therefore allow you to generate greater volume of traffic to your site.

How to increase traffic using Article Writing and Distribution

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these business choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third step. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which means using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Drive effective traffic through targeted email marketing

There are a lot of ways to improve the revenue of your website. There are a lot of reasons to gather an email marketing lead. One of which is the targeted email marketing. Internet marketing is an important part of the process and creating email leads is the process that generates a reliable income. The question now is how to create a steady income from email marketing?

If you are armed with an email list, you are creating a reputation for your product. Moreover, you are generating an audience for your product and you are keeping them informed about the benefits of your product be means of sending these clients with information about the products that you sell through their emails. Basically, with email marketing, you keep in constant communication with the clients about your products or service that you offer.

Creating your reputation as an internet marketer is very important. As an internet marketer,  you have a lot of options for the niche that you can occupy in the world or internet marketing. These niches include creating a lot of websites for backlinking, email marketing list and social bookmarking accounts. It is important to keep one of these two niches. With the email marketing, you can keep track with the progress easily and also inform your clients about the products that interests you.

Another important reason for building a list is to create a specific audience for your product. You may find yourself spinning off your tracks if you create a list at random and distribute content to them without knowing who your real targeted customers are. Whatever niche you choose to have, there is always someone out there who might be willing to buy your products. If you are armed with your email list, then you are bound to send the right information to he right kind of people.

Another application of targeted email marketing is that it can be made once a client subscribes to your website. Once a client subscribes to your website, then their emails are then generated in your server automatically. The benefit of targeted email marketing is that you will be able to grow along with your business as your email list also grows.

There are a lot of reasons to start finding and marketing to your targeted customers by means of generating an email marketing list. Your online business can definitely benefit from the results.