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Does your site have space for custom blog creation?

You may have noticed that so many websites will have a page on their menu screen to direct you to their blog. Though you might have noticed many blogs, there is a likely chance that you have never actually clicked onto the blog to see what it is. This, for the most part, is the role that a blog will take in a website – a hidden compartment that largely goes unnoticed, but which is very useful for a small select number of your regular visitors.

Custom blog creation
Custom blog creation acts as an advanced SEO method that can have a big impact on your website in terms of how successful your business is, as well as being useful for your customers, and simultaneously which has an effect on how the search engine reads and ranks your website.

For your business
Insofar as your business is concerned, custom blog creation works much in the same way as other SEO efforts you might regularly practice and invest in. There is no one way that a custom blog increases the business you do on your website, but a handful of different factors which take into account both how your customer, as well as the search engine read your site.

For your customer
When it comes to blogging, one of the most important factors to consider is how it will affect your customer. By using the space in your blog to cover subjects relevant to your business, product, or service you can go into greater depth and offer specialist knowledge to your customer base. This can lend itself to making you an authority in your industry, and gives you a place to cover more niche interests which may none the less rack up to a lot of traffic, particularly if the info on your blog is unique and can’t be found elsewhere.

For the search engine
From the point of view of a search engine like Google, frequent blog posts are a sign of an active website which is constantly producing new content and information for their customer.

Why responsive website design should be your first choice

As anyone operating online should know by now, mobile browsing isn’t just the future, it’s already the present. As many experts had predicted a decade ago, the way we browse the web has rapidly evolved thanks to the development of mobile and tablet technology so that today over half of all browsing happens via a mobile phone or tablet device. Knowing this, every business should by now be spending a larger budget on mobile ready website platforms than conventional desktop sites, however research shows this still isn’t the case.

On the plus side, if you’re still yet to develop a mobile platform for you website, you’re not alone, and by starting the project of building a site now, you still have the opportunity to leave so much of your competition behind.

The mobile web
As we’ve explained, in terms of total user traffic, the mobile web now trumps the more traditional desktop based web. If a customer or Google crawler bot enters into your website and finds that it isn’t mobile ready, your overall web rank will suffer. Therefore for the overall health of your website, however it is viewed, it is essential that you’re competing on the mobile web.

“M dot” websites
Simply mirror the design of your existing site on a sub-domain with m. before the normal web address. The main benefit of this is that it maintains the current look and feel of your website but with a smaller format.

Mobile web apps
Mobile web apps mirror how a native app (one that you download and install) looks and feels, but without the need to download. Instead a mobile web app can be reached via the search engine like any other site, but keep in mind the app platform isn’t fit for all purposes.

Responsive design
Responsive website design has become the web developers favourite when it comes to building a mobile platform and is the format that we would most recommend. A responsive site has a dynamic format which can adjust to any given screen size making it effective for desktop, mobile, or tablet browsing.

The facts you need to know about mobile website design

This post is made for anyone out there who operates an online business but is yet to make the step of building a platform suitable for mobile browsing. As an online business, one of the most powerful weapons at your disposal is education, and understanding just a few facts about mobile website design can inform your whole method for doing business online.

The dominance of mobile browsing
Since the early days of WAP (I’m sure some of you remember) browsing the web using a mobile device has completely transformed. Today the ease of access to mobile browsing means that all of us use the mobile web on a daily basis and on the whole, the number of us browsing using a mobile has overtaken desktop browsing.

It all comes down to convenience really, we all live our lives with an Internet ready device in our pocket, and for the most part we spend our days out and about on the go. This is why if your potential customer is ever going to stumble onto your site, the odds are that today they’ll be using a mobile device.

Top priorities
When you begin planning the design for your responsive mobile ready site, it’s important to list the priorities you need to keep in mind as you build your site. Here are some of our top priorities that all businesses should keep in mind.

Appearance
The appearance of your website shouldn’t be overlooked, as superficial as it might seem, it’s something that makes a big difference to how many customers will return to your site after their first visit, plus it isn’t hard to design a visually simple yet attractive layout.

Speed
Since mobile browsing can change depending on the connection available at any given place or time, it’s important that you do everything in your power to ensure that your site runs as quickly as possible.

Setting your sights on first page placement

Regardless of whether you’re new or a veteran to the world of online business, first page placement is the holy grail of SEO for businesses big and small. If you are just at the start of your journey then it’s important to understand first page placement so that you know what you’re aiming for, and how you can begin to work toward it.

What is first page placement?
First page placement, as the name suggests, refers to where a customer or web browser can find your content via a search engine. Almost all website clicks come from a search engine one way or the other, so having your site or pages from your site featured on the very first page of results on a search engine like Google is both a sign of great success so far, as well as a cause for developing future growth and success.

What it means to your business
Very rarely when a user enters a search term into the engine will they click past the first page, more often they will edit their search rather than go onto page 2 of search results. What this means for your business is that the first page is like a booming shopping area – the rent might be higher, but it’s certainly worth it in terms of how much trade you’ll do.

Is it attainable?
Yes, first page placement can be achieved whether your business is grand or small through strong SEO efforts providing your content is excellent. Being tech savvy can also give you a leg up on the competition, and there are some shortcuts to be taken advantage of.  

Top tips
Always survey the competition when it comes to achieving first page placement, the great thing about this is that your existing competition which is on the first page is an exact template of what your business needs to take its place, you just need to offer everything they do, and a little extra on top.

How you can experiment with PPC management

 

PPC management describes the various different ways that your PPC manager can change the flow of your PPC marketing campaign, for better or worse. Tracking back momentarily, for those who may not yet know, PPC or pay per click marketing is a form of online advertising where you pay a search engine directly to sponsor links to your website.

The most obvious benefits of PPC marketing are firstly that your site can achieve first page placement without needing to rank more highly than all of your competition. Other benefits include that you have total control over your budget, and that you only pay for clicks that actually enter your site.

Trying out new ad keywords
One of the first aims of your PPC manager will be to find the most effective keywords to appeal to your customer. Your PPC expert will use the content on your site, along with specialised keyword research tools to find the most popular and beneficial keywords available, it will then be a trade off with the keywords which are most popular and the price difference between them.

This said, the most expensive or popular search terms are not necessarily always the best. By constantly experimenting and trying new phrases, different length phrases, and synonyms you may be able to appeal more to your niche customer without spending as much, so the key really is constant revision.

Focus on conversions
Rather than simply focusing on drawing in as much traffic as you can, why not try a more focused approach to converting sales. Proper research can find the search terms which not only drew the most customers into your website, but it can also find which ads appealed to your customers who were ready to make a purchase. By targeting these customers you might see overall traffic dip, but your PPC costs should decrease, and your revenue should ride because of it.

 

Keeping your website active with blog posting

 

As a form of SEO, blog posting through a custom made blog is one of the techniques which often goes over the head of business website owners. Nonetheless, using a blog on your website is a fantastic way to set yourself apart in your industry, and to add some value that your competition might have missed. A blog is also an opportunity for your business to showcase its expertise and to establish itself as an authority in its industry.  

Why a blog reads well with search engines
All of the fantastic benefits for your customer aside, having an active blog on your website does wonders for its credentials with the search engine. Regardless of how often new content is posted to your main site (for many this might be a rare thing) your blog is a place

What to use your blog for
There are so many different metaphors we’ve seen for how to think of your blog posts, but I like to think of each post as a little trap designed to appeal to a particular customer. By building up many different blog posts which all address a particular topic in detail you are leaving enticing content that might draw in customers in the long term.

Added benefits for your customer
By treating specific subjects with extra detail your website becomes an authority within your industry. This means that your customers can use your blog as a specialised hub of info relevant to them meaning that they can benefit from your expertise, educating them further to the benefits of your products or services.

Web traffic boost
Finally, the regular nature of blog posting means that your site will benefit from appearing more active in the eyes of the search engine. This is a significant way that you can rank more highly in the search results of that engine, and in turn more traffic will be directed your way.

 

3 key ways to use local internet marketing

All too frequently do businesses online spread themselves too thin when it comes to their marketing efforts, tempted by the seemingly unlimited reach offered by the World Wide Web. However many companies who operate online will still have a huge portion of their customer base in their local area, after all your customer feels more safe knowing that in the worst case they can drive to your company office to discuss a grievance.

Local search services
One of the first and most basic ways of taking advantage of local internet marketing is also one of the cheapest and most effective. Local search services include any listing service like Yelp or Google which holds your company information for local searches. By taking advantage of these services you will have customers directly linked to your business website when, for example, they search for a service (that you offer) in your local area – Los Angeles for example.

Using maps
Embedding a service like Google maps onto your site is another inexpensive and incredibly useful way of expanding your local reach. When a customer stumbles onto your site, if you have a map service, then they can simply click directions for a gps service that directs them right to your front door.

Another fantastic benefit that you open your business to when using a maps service is finding local customers who may not have heard of your business. If I type “hairdresser” into my maps app then all of those hairdressers in my local area who use the maps service will be listed, with photos, reviews, a link into the website, and more.

Using locally relevant keywords
Finally, if you are a retail business or offer another product or service which rely heavily on local trade, then be sure to embed locally relevant keywords into your web content. The chances are that an LA based hairdresser probably doesn’t serve too many Texan clients, so rather than competing with thousands over a keyword like “hairdresser”, use a more specific term like “LA hairdresser”, the more specific the better.

Set your business on its way with affordable SEO techniques

 

You don’t need to be a huge multi national to enjoy the benefits of SEO, in fact the vast majority of sites online are for small businesses. So where should you start when looking for affordable SEO techniques when looking to get your online efforts off to a flying start? Here are some of the key areas to get you started.

Simple website design
All too often we see first time website designs that are altogether too complex. Managing a complicated website structure comes with all sorts of pitfalls and extra work, and despite what you might think, can be a huge turn off for your customer. When getting started, invest in a simple but functional website design that is inexpensive yet effective.

Why responsive design is a must
Unless you’ve been in hiding over the past half decade or so, then the idea of mobile browsing shouldn’t be anything new to you. In fact, over half of all browsing now happens on the mobile web, and the same is true for online consumption. By 2016 there is no other way to look at it, invest in responsive design for your mobile customer base, or assume that you’re missing out on half of your potential custom.

Choosing the right keywords
This is a job that your SEO manager can help you with using his specialised tools for the trade. You can choose whether you prioritise your keywords for those which bring in most traffic, or those which have the best rate of conversion, or better yet, try to blend the two together in different ways until you find the best results.

Consider a custom blog
Another really great way to add to your websites SEO is to add a custom blog to your website. A custom blog is inexpensive and adds a whole new angle to your business for the needs of your customer.

How Google reads your website SEO efforts

In this week’s post we thought we’d take a look at website SEO from the point of view of the search engine. Understanding what it is that the search engine ranks your site for is critical in understanding why your SEO efforts are effective and gives you a new perspective to keep in mind while building your site.
What keywords do
You may have thought that carrying out thorough keyword research is all about connecting with your customer – and you would be at least part correct in your assumption – but there is also something deeper going on behind the scenes. A search engine like Google is built upon analyses of big data, each time a user enters a search, Google knows, and it also knows which links are then clicked, and going further which keywords are used closer to the point of conversion (purchase).

The search engine knows what users are looking for when they enter a particular search term, and they list websites in order of relevance using this search term. By having the term embedded in your content, you have a good chance that yours will be one of the websites that are listed.

Why simple navigation is key
Your site layout needs to be simple and intuitive for navigation, and this is true as much for the search engine as it is for your customer. Search engine bots and crawlers constantly roam about the web, mapping links between webpages and websites. Simple navigation means having an inherently logical connection between each of your pages, and few dead ends on your site navigation.

Concise URLs, meta titles, and meta tags
URLs are the full web address for finding each specific webpage. As you may well have seen, many come with many forward slashes and seemingly arbitrary number or word lists. You can edit your URLs to make them relevant to your web page though, this makes your pages content and subject area easier to read, both for the search engine, and for your customer.

The same can be said for meta titles and descriptions – these being what appears on the search engine results – and you should think of these as like the entrance to your website, so keep them clear and concise.

Planning long-term with organic SEO

 

Putting the foundations in place

When you set to work for the first time on your mission to develop a organic SEO campaign for your website it’s critical that you keep the long-term in mind as your priority.

Keyword research
Keyword research will be at the forefront of all of your organic SEO efforts and is one of the key starting points for any website. Your keyword researcher will use tools like google’s keyword research tool to find the most appropriate terminology to use in your text to attract customers. Presuming that your business has an area of expertise, or a particular industry that it operates in then over time you will find many keywords which are applicable in the long term as well as many you will use just for specific purposes.

Backlinks
Backlinks are like hyperlinks which connect your content to other websites. Starting to build backlinks with other businesses you extend your knowledge to include theirs and in time you can hope for them to link back to some of your own content.
Building from your basics
Once you have your basic processes in place you can continue using them for all new content and you can also begin to develop them further. There are so many ways you can develop your keyword research, backlinks, and existing design, here are some great places to start.

Combine content creation with keyword research
Once you have your practice of researching the best keywords in place you’ll over time begin to feel more confident that you know which keywords should be used in which circumstances. Looking ahead you can have your content created in conjunction with keyword research to ensure that all of your content is created with those particular keywords in place.

Building relationships with your backlinks
Once you have half a dozen or so regular websites which you link to and which links back to your content then you can begin to plan future links in ways that benefit both of your websites. If you’re smart about it you can ever partner with other expert sites to create complementary content for your joint customer base, and this makes synergy.