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Press Release Service — It’s Like a Money Button

Do you have big news?  Not just “we’ve got a web site” – I mean the kind of Earth shaking, spine tingling news that gets people hyped, and talking about it around the water cooler all through the next week.  Well, you may or may not have your industry’s equivalent of a major whistle blowing or natural catastrophe.  But you may also have something that can be spun in that direction… and that’s when a press release service will become your money button.  They used to say, “if you build it, they will come.”  But the rule might well be amended to, “if you promote it well, they will be THERE.”  Don King taught us that much decades ago. Now Elite SEO marketing can help ensure your success.

A good press release service uses basic human psychology to accomplish positive ends.  Once they get people hyped about an event or a new offering or promotion, those people won’t just be excited to go participate – they will become word of mouth advertising.  As they tell others about the offering, the hype will grow, and customers will pour forth like a dam bursting.  Of course, this will be the dam holding back a level of wealth you’ve never even dared to imagine before, which is a really good problem to have.  This is like taking Thor’s Hammer to a dam – but instead of being a terrorist who destroys dams, you become a plutocrat who has to decide what to do with unbelievable success.

But what makes an event or offering news worthy?  Unfortunately, there are a lot of other questions subordinate to that question – where is it, what is it about, who should be interested in it (don’t try to aim for everyone), why should anyone care?  The first question you need to answer for your press release needs to be, “Who should care about this?”  If your offering is in Las Vegas, “people in Las Vegas” would likely be your first filter – people in New York probably won’t travel a couple of thousand miles, no matter how awesome it is.  If your offering is online, your press release service could start with your web site, and not be concerned with geographic limitations.

Take Your Website SEO to the Next Level

In this day and age, it goes without saying that every business where they aren’t asleep at the wheel has at least “something” as far as a web presence.  But if that “something” is just a page with a few words about your company, then you really are missing out on one of the most powerful (and reasonably priced) marketing tools at your disposal.  You’ve almost undoubtedly used a search engine at some point, to find something you’re looking for – but maybe you haven’t quite wrapped your head around the massive power web site SEO (search engine optimization) can wield – it’s a power YOU can wield.

And maybe you have at least dabbled in web site SEO, to try and draw some traffic to your site – where they can subsequently join your e-mailing list, check out your offerings and make inquiries, place orders, etc.  But getting them to your site is definitely a major part of the battle – and it’s a part that a huge number of business owners who are highly knowledgeable in their industries get tripped up.  Knowing your industry, as you most certainly do, does not necessarily equate to knowing your customer.  One problem a lot of business owners have (especially early on) is that they do everything in their power to get ANYONE to use their products or services, without investing a great deal of thought into just WHO these customers are… and how much value their business actually adds to the top (and bottom) line.  And while this is something that needs tending to at every level of a successful business, web site SEO needs this tended to with a fine toothed comb, as the little details get very big any time a computer is involved (computers don’t understand subtlety and nuance).

So, just who is your ideal customer?  Different people don’t just like (and look for) different things – they relate to their problems (and the solutions you’re looking to provide) in very different ways.  Think about words and phrases that will reach your ideal customers… or at least the best ones you’ve had so far.  Those will become your key phrases, and you should use them frequently in your web site SEO – they’re how your best customers will find you, after all.

Affordable SEO is NOT a Pipe Dream

Way too often, business owners assume that for every dollar they earn, they have to spend almost as much money first.  They shell out for nice office space, fancy business cards, incorporating and legal retainer… and then they actually get some customers, and assume that having a “marketing budget” means mortgaging the house and selling everything that isn’t completely necessary (necessary for the business, that is… who needs a couch, right?).  But optimizing your site so that the search engines can properly find and catalogue it is NOT destined to be a process you can only do once you’ve “arrived.”  Affordable SEO can be a part of your business’s reality, even if your last name isn’t Rockefeller or Gates.  The companies like Elite SEO marketing can help you to do this work.

The steps you’ll need to take for affordable SEO are by no means easy, but they ARE accessible to ANY business owner.  The best part is that it doesn’t matter whether your marketing budget is a grand or two, or a downright grand sum of money (I bet you’re working on that).  Start by doing these things:

1. Figure out what your demographics are – that means figuring out who your ideal customers would be, or identifying who your best current customers are, which is something you can judge by your own metrics.  Some business owners would say their best customers are those who pay them the most money (which can be great for their operating margins), while others believe that a great customer is a customer who buys frequently (increasing turnover and stimulating their cash flow).

Some other business owners believe that the ultimate customer is like a shepherd, and “herds” other customers into doing business with them with frequent, glowing recommendations (which is what you should always be trying to earn).

2. Figure out what your demographics WANT.  It’s been said that everybody has something they desperately want or need, but it may or may not be immediately evident.  In some cases, the person may have never even verbalized it.  For instance, when someone says that they want “accelerator information,” they may really want reassurance that their family will be safe riding in the car with them.  Or they may want to feel confident that their car will be able to merge well with traffic and give them one less thing to worry about.  Optimize your web site to provide this kind of content (filling the unspoken needs of your best customers), and affordable SEO will be in the bag.

Social Bookmarking is NOT a Dead Art

We’ve all heard about Web 2.0 by now.  And it might be sounding about as modern as all that “new economy” stuff from the 90s – as in, tired and ridiculous.  But while social media sites like Twitter, Facebook and Myspace aren’t brand new anymore, social networking (and its close cousin, social bookmarking) are alive and well – and if you incorporate them into your marketing arsenal, you can garner excellent results from them.  But maybe you’ve never heard of social bookmarking – it’s no big deal, exerts at Elite SEO marketing know everything you need to know.   Social bookmarking is where a business posts a profile that tells who they are and what they do onto a specialized site that works similarly to a social networking site.  Then, when someone seeks out what that business happens to offer, they can easily find that business’s contact information, and even sign up for their e-mailing or snail mailing list.

Of course, you need to know your niche as well as you possibly can, before you go too deeply into social bookmarking.  After all, if you don’t know who is looking for your product or service offerings, how can you know where to post your profile (by category), or how to present your offerings in the most preferential way?  Ask yourself some questions about your target niche:

Where do they live?

What kinds of jobs do they have?  Or are they retired or self employed?

How old are they, and what gender are they?

Do they have children?

How do they see themselves?  How do they see the world around them?

Most importantly of all, what is your niche looking for?

Once you know your niche, you can begin to write ALL of your content to suit them – and it starts on your social bookmarking page, which can be a very valuable first impression.  As they say, first impressions are lasting impressions.  As you may or may not know, business is all about finding a need and filling it – and once you know what that need is, filling it is just a matter of providing great products or services, and making them easy to find, and easy to acquire.

Local Internet Marketing — Act Locally

Local internet marketing (also known as local search engine marketing) is an innovative concept in the online world, even though it’s as old in the real world as posting a sign over your door saying what you do.  See, the world is absolutely chock full of web sites offering all manner of things – and if you’re a smaller shop that doesn’t have the means to be everywhere doing what you do, you can easily get lost in the shuffle under all the “big boys.”  If all you can do is serve your local area (and serve it REALLY well), you can hammer on that area with every ounce of your strength – and a lot of people would much prefer to do business with a company that operates just down the road a ways (and employs local people) than some far off conglomerate whose customer service starts off by asking your “customer number.”  And that is the nature of local online marketing, and where its power comes from.

But how are you going to practice this local search engine marketing stuff?

1. Seek out local directories and local search engines.

In every major area where business takes place, there are sites to which you can submit not only a link to your web site, but a sort of “profile” of your company.  When a potential prospect seeks out something you sell, the fact that you’re local puts your search results at the top of their results list – which is a key factor in whether they’ll notice your company, and use you to fulfill their relevant needs.

2. Optimize your web site to fit the niche you want to serve.

One of the greatest pieces of advice I ever heard was to “niche it down.”  As a small to medium size business, you do NOT have the resources to try to be all things to all people.  In fact, even huge businesses usually can’t pull that off.  So don’t try to “shotgun” your product or service offerings.  Instead, determine who you want to use your services (and be SPECIFIC).  Then make your web site absolutely, flawlessly perfect for that particular group of people.

Any question? Ask  internet marketing specialists at Elite SEO marketing and make sure you are known by your local community.

Organic SEO — As Sweet As Grapes

Organic SEO is a wonderful process, and every business should incorporate it into their overall marketing plan.  The way it targets a specific type of potential customer, and then aims the entire site toward that group, carries an almost magical quality.  It’s a quality which can actually make the ad copy read as though it were written for the exact person reading it, instead of for an entire group.  Of course, that’s because organic SEO uses content that is actually written to interest a specific group, and encourages the search engines to drive searchers for a specific thing, to a specific site with specific offerings.  Isn’t it sweet when the customer gets the service they want, and your business gets plenty of repeat customers (who gushingly praise how well you take care of them)?

Here’s a great way to get started on your organic SEO:

1. Determine your IDEAL customers.

What is your ideal customer’s gender?  How old are they?  Do they have kids?  What kind of profession do they work – and if you try to answer more than two or three professions, you’re not niching it down enough.  The purpose of a niche is to make absolutely certain that you are speaking CLEARLY to one group, instead of just tossing out whatever to anyone who’ll give you a minute.  Most of the time, the more specific your audience, the more of an authority you can present yourself as, and the more respect they will have for you and your message.

2. Figure out what they want to know or find.

Your niche has something in particular that they want to know, or that they want to find.  There’s a product or service that they are CRAVING… and now that you know them very well, you’re in the best possible position to provide the answer to their craving… even if they’re not quite sure what that might be.

3. Give the people what they want!

This doesn’t need an explanation.  Just do it!

Keep in mind that like a vineyard, organic SEO is not a “quick fix.”  Indeed, it can take YEARS of tinkering around with both your content and your intended niche, before you find just the right mix for your particular business.  But once you do, the results will be as poetic as a glass of something skillfully grown and fabulously aged.  If you are not sure about your marketing approach, take some advice from specialists at marketing companies like  Elite SEO marketing. They might make the aging process shorter.

Small Business SEO is Serious Business

Alright, so you’ve got all the tools and talent you need for your business to start racking up sales and posting profits that will make your passion a respectable reality.  You’ve spent tons of time making your web site into a treasure trove of great information that will add tons of value to your customers, and will serve as an excellent liaison to whomever visits it.  Now there comes a little quandary – HOW are you going to get people to visit this glorious site of yours?

Small business SEO (search engine optimization) can take on a couple of different forms, depending on how much altering you’d be willing to allow someone to do to your site.  Naturally, there is no right or wrong way to perform business SEO – just the way you like best, and that best fits your business.

If  you are VERY set on keeping your site “as is,”  Elite SEO marketing small business SEO specialists can use specialized software for your SEO.  This software adds relevant key words and phrases that search engines will use, in order to drive your intended demographic of customers to your site.

Another method that you can employ involves a LOT of trial and error, and can take a great deal of “tinkering time” to get just right.  But ultimately, it will result in your site being the most pleasing source of high value content for your readers – which means they’ll keep coming back, and they’ll be more likely to recommend your site to other people.  Also, when your site features plenty of high value content with appropriate SEO key words and phrases, even if… when the search engines change how they catalog sites, yours will still be near the top in relevant searches.

When it comes to small business SEO, there are two methods you can use to make the search engines notice that glorious web site that you worked so hard to craft.  Neither way is necessarily better than the other, but you would be very well advised to at least consider practicing one of them.  And if you need help, you could always consider hiring an outside company that specializes in small business SEO – it’s a solid investment in your future success.

Never Underestimate Mobile website design

Do you have a great website, that rocks tons of visitors, builds your e-mailing list like a big beautiful snow ball, and wins awards for being a great site full of great content?  Awesome!  But did you know that nowadays, a great web site is only part of your online strategy to turn all your prospects into repeat clients?  By that, I mean that in this world where almost every cell phone can go online, you have NO choice but to honor the fact that some people can have a rich online experience every single day… without ever even owning a computer.  People can watch TV, play online games, watch stupid YouTube videos (and even ones that aren’t so stupid) – wouldn’t it be sweet if your web site was an easy, enjoyable part of their phone-based online experience?  There is absolutely no reason why it can’t be, or why it shouldn’t be.  But when you practice mobile web site design, keep some things in mind:

1. A computer screen is much larger than a phone screen.

While this is obvious, a lot of times mobile web site designers just don’t think about this while they’re producing code, or applying images.  Could you imagine how annoying it would be to try to look at a 2,000 x 1,500 pixel image… on a 200 x 300 pixel screen (the industry standard, as I write this)?  It’d be like navigating across a map!  Unless you want to seriously turn off people, keep images to a minimum… and keep them small.

2. Make sure the pages are coded in XML.

XML is a much more effective coding language for mobile web site design than HTML… it displays better, integrates better in all the fancy technical ways, and was really designed more with phones and next-generation devices in mind.  I’m no programmer, but from what I’ve seen, XML coded sites look a LOT cleaner on a phone.

3. Make sure those pages are 25kb or less.

If you want to transcribe War and Peace, make each web page into its own chapter.  If you want to put a couple of images onto a page, make them SMALL – and limit text.  Big pages load slowly on phones, and they display very poorly.  And remember the first part – if they have to scroll for more than a minute, most people won’t.

4. Sometimes you need help from specialists.

Ask for free consultation service at internet marketing companies like Elite SEO marketing.

The Lost Art of Directory Submission

Maybe you don’t know what a directory is – which might mean you have no idea what directory submission might be.  And that’s fine, because I’m about to lay it right out, so that this art form doesn’t die out any time in the foreseeable future.

Directories are websites that catalogue and provide links to good (and sometimes truly great) web sites.  And of course, you might be wondering how these directories know that a web site is up to snuff.  The part that separates a directory from a search engine is that search engines populate their lists through software (often known as “spiders,” even though they aren’t really arachnids), while directories are produced, added to (and sometimes subtracted from), and just generally maintained by real, living people who actually look at the sites themselves.

A good directory features the very best, especially in regard to a specific niche of sites or subject matter.  And when you practice directory submission, you really do need to keep that in mind; after all, when someone searches for “poisonous snakes,” they most likely do NOT have any particular interest in seeing your awesome site full of Dodge Vipers.

This brings me to a very important point, both about directories themselves and about directory submission.  In most directories, there are tons and tons of sites that might be better at being general than yours is.  And for this reason, directory submission to these “general” sites is just plain ridiculous.  You have GOT to niche it down, if you want to be positively noticed in a directory setting.

So you have to decide on what you really intend to say with your content, and figure out who your target readers might be – keep in mind that “might be” makes the concept malleable; you’ll never know who your most loyal and (hopefully) profitable readers are going to be until you’ve rigorously tested your theories.  Here’s an example:

Say you write a blog about the finer points of Ford Mustangs from the 1960s.  If you submitted your site to a directory, you’d be lost in a massive shuffle if you tried to get a good position in a directory about “cars.”  But you might experience more success if you submitted to a directory about “1960s muscle cars.”  And you’d most likely be a shoo in for “1960s Ford Mustangs.”  And which directory would you guess is most likely to be perused by your target readers?  If you can’t figure out that one, I’m not going to help you.  The companies like Elite SEO marketing might have a better way to explain it to you.

Blog Posting — Aim to Post Higher

What is a blog, anyway?  Is it nothing more than a chance to vent about any given issue you had lately – maybe the mail man delivered your neighbor’s mail to your box (and vice versa), thus forcing you into the moral quandary of whether it would violate the “spirit of the law” to switch the mail, according to who it is actually supposed to go to.  Now I’m not saying that those whining sessions ever happen, of course – most blogs are strictly professional and well written… in some fantasy land inhabited by people under 12, maybe.  In this world, they’re kind of the norm – and you need to differentiate yourself from those blog posting n00bs, by being professional and adding tons of value to your customers.

Of course you’ve heard that line before: “Find the most effective way to give the other fellow what he wants.”  It’s a Dale Carnegie classic… but even though old Dale never lived to see the Net, I think he’d agree that blog posting is the same as selling something – give someone what they want, and they will most definitely come back for seconds.

But have you ever considered how far that kind of thinking can be taken?  In the world of blog posting, and indeed in the whole Internet, there exist a never ending number of possible places where posting (and possibly cross posting) can enrich your business.  First off, just getting your name out there is a start – even if they hate you, at least they know you.  Secondly, you have the chance to tell people what they want to learn – or confirm something they may have heard, but maybe weren’t so sure about.

And of course, the biggest impact you can have in posting to various blogs (especially your own) is that at the end, you can mention that, “If you’d like to learn more…”  And after those ellipses, you can offer all sorts of things.  For instance, subscribing to your e-mailing list, or maybe you could direct them to a site where they might download some free reports — and since you’ve already whetted their appetite with your awesome information, they should be raring to go by that point.

So, if you’d like to learn more… visit some websites owned by internet marketing specialists like Elite SEO marketing.