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SEO in Article Writing and Distribution: Making Your Page Known Through Words

SEO (also known as Search Engine Optimization) is a concept that many businesses and websites fail to grasp. However, it’s much easier than the terminology makes it seem. SEO is how the online world organizes itself. It allows search engines like Bing and Google to form a cohesive order to the thousands of web pages in existence, and it assists users in finding the right locations for their needs.

If you own a website, you’re probably wondering what you can do to help yourself along in that process. Article writing and distribution is an incredibly simple, yet effective, way to do this.

Making your website known through the words that you use can take longer than hiring a company to help you along, so businesses often make the decision to work with both sides of the process. On one hand, you’re paying someone else to give you a professional push in the right direction. And then, on the other, you’re accomplishing small tasks that move your website forward progressively.

Article writing and distribution is the part that you, as the owner of your website, need to worry about. In order to maintain a stable audience, it is imperative that you write about subjects that not only interest your base audience, but also pushes them to share your website with others. By writing articles and sharing them often, you are opening yourself up to these opportunities.

Think about what’s interesting to your readers. What are they looking to see? What do they want to read? What are they dying to hear? If you can answer these questions, then you can very easily put together between 3 and 4 articles a week that keep them returning to your page.

Article writing and distribution isn’t challenging, if you don’t let it intimidate you. Just put your best foot forward, say how you’re feeling or what you have to offer, and let your fan base do the rest. Slowly, it will grow.

How Forum Posting Can Improve Your SEO

If you’re involved on the internet, then you probably already know what forums are. Whenever you have questions about a specific topic, you search for a forum that has the answers. Likely, at some point in the past, you looked to a forum for direction by reading about other people’s problems and their solutions. But, what exactly got you to the forum and how does forum posting help you?

Chances are, it was because of the search engine that you used. You typed in your problem, and instantly a forum showed up with the solution. Or you typed in a solution, and instantly a forum showed up explaining the problem. Forums work both ways, giving you the ability to supply questions and answers.

Forum posting creates a web. And that web is made up of the different topics that present themselves on the forum. When web surfers search for something that is on your forum, they end up getting caught in your web. Their interest becomes a view, a comment, a reply. And when someone comments or replies on a forum post, that’s one more page that search engines will pick up. What else though?

Titles of your forum will also give search engines more keywords to grasp. Remember to use significant headings though. Many times, companies make the mistake of using forum titles that are completely unrelated to their topic.It’s very important that you know the difference between using relevant keywords and adding information that doesn’t match up just to get more views. The lasting impression will be cast on those who like what they read.

Now, you can’t actually control what others put on your forum. But you can stop people from posting nonsense on it. Keeping a close eye on the postings within your forum will allow you to monitor the quality of your website and, thus, obtaining a more satisfied audience in the process.

5 Ways That Blog Posting Can Be Assisted By SEO

Blogs can be complicated creatures. If you don’t already have one, you may be wary of wandering down that path. However, having a blog can be beneficial to both you and your website. Why? Because when you create blog postings, there are several immediate chain reactions.

  1. Accidental Searching

Why does it happen, and how can it help you? It happens when your blog has a word or phrase that someone is looking for on a search engine. They click your link, find your blog, and hopefully end up obsessed with it. A new follower for your blog can be as easy as that.

  1. If You’re Original, You Get Viewers

Having originality can make a huge difference in the popularity of your blog. In basic terms, don’t plagiarize. It’s great to quote other web pages and people, but make sure you include a link or give credit. Blog postings that contain original content will be sought out and included more often in search engines.

  1. The More Content You Add, The More You’re Noticed

It’s important to have a new blog post every day or, at the very least, every week. Posting to a blog monthly or bi-monthly isn’t going to cut it. You’ll lose readership. And make sure that each post is unique and different.

  1. Permalinks/URL

This is how to get to your site on a direct path. Having a short and simplistic permalink (related to the subject of your post, of course) to all of the pages on your blog will help people better remember how to get back to your website. Doing so will also feed search engines another necessary keyword.

  1. Sitemaps

This isn’t necessarily important for individual posts, but it is vital for your blog and search engines. When search engines are looking for results, sitemaps give greater insight into your website as a whole.

This should give you a better understanding of how blog posting can be made useful by taking advantage of SEO.

The Evolution of Targeted Email Marketing

Email marketing is a tricky (and relatively modern) concept; especially when it comes to the promotion of businesses that are trying to turn a profit. Targeted email marketing is, in essence, when a website or company sends out emails to their current followers in the hopes of developing interest in a new product. Sending an email is a fairly simple task, but targeting that message means that you plan on customizing or personalizing the email to fit a specific group of people. This is a bit more difficult.

In the past, targeted email marketing wasn’t considered to be an important contribution the spread of a company; mostly because companies would just send out mass emails without pondering the personality of their follower. Now, however, businesses are careful to target a specific audience. In doing this, they become more likely to make a sale. But, what got us here? Why are companies so eager to target the right people? Where did the idea come from?

Two targets have almost always been a factor: gender and location. In fact, most companies use gender as a portion of their targeting scheme. Location is even more often used because stores can’t come to you. Another targeting method that’s seen often, but isn’t usually a conscious choice, is emotional. This is harder to do in targeted email marketing, but possible. Certain colors and words set the mood. Blue shaden have been proven to encourage shopping and the spending of money.

And, even more currently, lifestyle choices are being used as a means of targeting. These can encompass a wide variety of things, such as offspring, style, technology, and spending habits.

Though expansion of targeted email marketing had been limited in previous years because of its difficulty to expand into certain topics due to professional boundaries, it is still a highly effective way to market your business.

Using Small Business SEO to Compete with Corporations

When you’re talking about small business SEO, it becomes immediately apparent that your job is going to be much more difficult than it is for larger corporations or companies. Your scope of influence is much smaller. At least, for the time being. The constant struggle includes the fact that things are always changing and, unless you have the money to pay for professional marketing, it can be hard to keep up with the big bucks. In this day and age, time is money and money is time.

So let’s talk about the elephant in the room. What can you do about search engines that favor big name companies? Not only are they given preference, but big companies have more experience with SEO. How do you keep up?

First of all, you’ll need to stay committed to your company and your goals, despite your frustration. Commitment always gets the job done.

Second, get your website out into the world through social media pages. Even by talking about your business on your own private page or by getting your friends to share your website, you’ll be able to increase your coverage. This requires a little extra time and effort on your part, but asking friends and family to promote your website or business through social media is a smart way to increase your traffic. Every big corporation has some kind of social media page, so make sure that yours is always updated and active in order to compete with other websites.

Lastly, make sure that you are using updated text and descriptions. Titles and headings are what people are searching for. That’s what SEO is all about; getting better efficiency with search results. Using these tips, small business SEO can be simple and effective.

3 Effects First Page Placement Will Have On Your Website

Search engines are so often the crux of a website’s hit-or-miss status. They are the difference between an extremely poor amount of traffic, or an insanely high amount of traffic. If you fail to be noticed on search engines, your websites will fail to wield a large audience. Most website creators want to get their page or blog to achieve first page placement, but do you know why that goal is so important? There are three major advantages: relevance, exposure, and visitors.

  1. Relevance

When viewers run across your website as one of the first search engine hits on their page, they will get the feeling that your site is what they are looking for. Because most websites on the fourth or fifth page of Google or Bing are very rarely seen, they tend to be less professional and less interesting. At least, that’s how surfers on the web see it. You want to avoid that stereotype. You want to be relevant.

  1. Exposure

Having positive exposure is the best way to get the word out about your website. The higher up you are on the search engine, the more popular your page will be and, therefore, the more exposure it will get. Never underestimate the power of hits.

        3. Visitors

If your website already has good exposure and is relevant to searches, more visitors are bound to look at your site and see what it’s all about. The more people that see your website, the more people that spread your website. Make sense?

Relevance, exposure, and visitors (or traffic), will be directly influenced by your first page placement. And, even if you can’t make the first page, these traits are still increased immensely by small changes in your status on search engines. Make sure to check up on your placement regularly.

Basic SEO: How to Optimize Your Platform

Let’s say you’ve started a website and have no idea how to get it off of the ground. You’ve tried everything that you can possibly think of, and you can’t understand why you aren’t getting more traffic. Maybe you’ve never thought about it like this.

Preparing your website for optimization is an extremely simple procedure. Start by thinking of your website as two different layers, with the bottom layer supporting the one above it. If there are structural problems on your website, you won’t get the amount of views that you want and you’ll likely have a lack of understanding about basic website SEO.

The first, being the structural layer, is the design. Having a great design for your website will result in more of your audience wanting to revisit for the content on your website. These are the people who will see everything that you have to offer. A design doesn’t mean having a lot of vibrant colors, fancy words, or funny backgrounds. A good design will have logical placement, basic colors, and readable text. Though basic website SEO doesn’t have much to do with the actual design, it does support and uphold the content of your website.

The second layer includes the actual content that you have on your website. This is where basic website SEO comes into play. Great descriptions, titles, and strong content allow for search engines to pick your website out from the rest. Think about it as if you were trying to find your website through a search engine. What kind of subjects would you search for? Let’s say that you had a blog about cats (just pretend here). Would you just search for “cat blog”? Or would you search for something a little more specific?

These two layers go hand in hand with one another, are incredibly important to your website, and will help make basic website SEO come to you in a significantly easier way.

The Hidden Importance of Social Bookmarking

If you’ve already heard of social bookmarking, you may not fully understand why it’s a particularly useful method to invite additional traffic to your website. However, there is something vitally important about it.

Social bookmarking (which usually takes place on pages such as on Facebook and Twitter) is a marketing tool. When you bookmark a name or website into a comment or a post, you are creating a link to that site. These links that are naturally popularized by readership and interest, which can have a huge influence on the number of people who visit your page.

Though it has been around for an increasingly long time, social bookmarking is still overlooked by most online presences. The false assumption that the “old-fashioned” way of sharing articles is ineffective often stands in the way.

Social bookmarking isn’t just for backlinking. It can also be useful for keeping tabs on products or businesses that you want to share with others, or that you want to keep track of yourself. Backlinking can, however, occur when a person or business has noticed that you’ve bookmarked their page and chooses to return the favor by bookmarking yours.

The social bookmarking method is often more significant to your website if a large amount of people are already interested and you are looking to expand. That way, you have a base of customers to help spread word about your products and posts. Without that base, you won’t be able to take full advantage of the social bookmarking audience.

After reading this post, you should understand the hidden importance of social bookmarking. Whether it be a simple tag that you put on your website’s Facebook account, a retweet from someone with thousands of followers, or even if a site that has added you to their own page, the return will be well worth the effort that you put into social bookmarking.

5 Vital Keys to Small Internet Marketing

The term “Small Internet Marketing” refers to advertisements that reach an audience through websites, social media platforms, and search engines. A store’s online presence will show shoppers the products that you offer and how well those products have been received. There are a number of ways to commercialize a small business via the internet, including social media, mass e-mails, newspapers, personal content, and search engine marketing.

1.  Social Media

Social media is a great way to spread the word about your existing business, or a prospective company that you plan on creating. Facebook, Twitter, and Google+ are currently the most popular places used to share information, deals, and products. Pinterest and Instagram are also upcoming platforms.

2. Mass E-mails

If you have existing customers (or a strong base of interested buyers), sending e-mails is a useful way to share new products or vital information. Sending out e-mails is also a simple way to show your current customers that you’re still there and that you still want their business.

3. Newspapers

Newspaper companies are constantly losing readers because of their limitation to paper. As such, many companies are looking for a way to spread their horizons and introduce themselves to the online scene. These kinds of companies are usually on the lookout for other businesses interested in small internet marketing, as they are often willing to purchase an advertisement. This is your opportunity to present yourself to a larger audience.

4. Content

Make your content appealing by having a solid understanding of who your target audience is. Once you figure out what content is most sought after, keep delivering similar content or introducing sales and information surrounding that product.

5. Search Engine Marketing

Search engine marketing is usually only possible if you have extra cash in your wallet but that’s why you’re here. It is what the name implies; pay someone to advertise your business on Google, Bing, or your favorite search engine. Search engine marketing is probably the easiest route to take if you want your website to be seen.

Small internet marketing isn’t a hard thing to do, and we’re here to help.

Increasing Your SEO Traffic

Organic SEO is still a relatively new concept in the world of web pages. If you have a new website, it can sometimes be difficult and time consuming for you to work your way up on Google or other popular search engines without emptying your wallet. But what is Organic SEO?

Instead of hiring a freelancer or company to increase your traffic, Organic SEO is all about utilizing your available resources in order to make your website more easily searchable. If you choose to go organic, there are two main points that you should focus on: link building and keyword usage. These will expand the optimization of your site.

By using specific and unique keywords numerous times throughout your articles and pages, you’ll be able to naturally increase search traffic on your website. Having important keywords in the title of your article or page will also help. The repeated keywords will be recognized by search engines and, though it might take several weeks, will have an effect on your website’s placement.

Though keywords are fairly easy to include in your content, link building is a hard task to accomplish early on. In the beginning stages of a website, you won’t have enough established content to “link back” to your own writing (which increases viewership). However, it is possible to add hyperlinks to other established pages.

It is also vital that you create and share quality content that establishes a genuine interest within your audience. Valued content will result in the sharing of your website; building even more organic traffic. A great way to do this is by having well-known writers or guests create posts on your page. Eventually, you will have the ability to “link back” to your own popular articles and pages.

The benefits of choosing Organic SEO are that there are no fees or monthly payments, you’ll get a sense of self-worth when you see your site’s traffic increase (knowing that you did the work without “cheating”), and doing your own optimization will make users more prone to continue visiting your website and look at new information and posts. Organic SEO is, in majority, about the quality of your work.

Though Organic SEO takes more time than purchasing help, it establishes a more stable base audience for your page. Focus on keywords, linking, and content, and watch your website rise.