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The Ropes of Proper Mobile Web Design

If you think that mobile web design is not of the upmost importance when developing a website, I should tell you that you are in for a rude awakening from a long journey of denial. Today, there are more people surfing the web from a mobile device in their hands and away from a hard line than ever. On the other hand if you agree with the fact that it is actually peaking and perhaps even displacing common website design then here we have some starting points to make sure you are on the right track:

 

Screen Size

Screens on mobile devices are not the generally accepted 15’’ or more that home computers have and their resolutions tend to be somewhat lower in pixel quantity. However, newer devices have a bigger pixel density, which actually may result in a higher definition even if it is in a smaller surface. Take this into account and develop nice websites with images and layouts that fit the intended audience’s screens.

Don’t Waste Your Audience’s Patience

Being on the run means you don’t have time to wait for long load times or to look for a button on the screen. All the information should be relevant and neatly arranged with navigation buttons that make the user feel comfortable to click around and read the website, if it is not friendly to the user you will drive him away.

Break It Up

If it is necessary, break articles into smaller parts that are easier to read and that also load faster. This way you will have your visitors compelled to keep reading and browsing your site. Also, by breaking down an article into smaller parts you promote internal linking which is beneficial for search engine rankings.

Whatever You Do

Don’t take up space or time from your visitor with unnecessary text or images. Users nowadays look for precise information regarding a subject and usually get out – don’t fight this just try to find a way to keep them interested so they come back. If you flood their screens with things they don’t want to see they’re unlikely to become avid readers of your news even if they do have an interest in the content.

 

 

 

PPC Management through Spreadsheets

Having to deal with PPC Management on a daily basis can certainly become a hassle if you don’t know how to expertly handle some form of spreadsheet software. Of course, with some basic knowledge you can track some information, but I assure you when push comes to shove you are likely to start going a little crazy. Some common spreadsheet tools, however, can make the difference between exhaustion and sanity and you will find a list of them below.

 

Formula Functions

  • Vertical Look up: If you can figure out how to use this nifty tool then you are already on the way to a better PPC management. Try to list and pack a file with how things have evolved during the past month, six months or a year. It is also useful to check for repetition of keywords within a list.
  • Concatenation functions can also come in handy when creating or better say joining two URL’s with their respective keywords together.

Software Functions

  • Find and Replace: Since different search engines utilize different formats of web addresses (or URLs) this can be certainly helpful at transforming or adapting one string of characters to the other, or even create new ones. Most Find and Replace functions can be found by pressing: Ctrl+F. Just to be clear, this is not a formula but a functionality embedded into the software.
  • Some software allow for a special formatting to appear when certain conditions are met. If you can get yours to tell you with a color scheme the evolution you’ve had in the past months then you’ll certainly analyze data faster.

Problems with Cases

You can fix and change upper and lower cases to their opposites in and within strings by using formulas as well as software functions, or they may even change if you don’t pay careful attention to what you do, so be sure to double check your string outcomes (or results) and verify that they are properly addressing the keywords and links you wish to reach.

These are but some basic skills which any true PPC manager should have… are you familiar with them?

Handling Your Press Release Service…with Wires!

When it comes down to generating exposure there is probably not a better tool for business managers than public press releases. Now, before hiring a press release service it is probably better to know what you are getting yourself into so let’s review what they are all about:

 

  • Writing: all the factors that comprise a successful publication are really too many to get to in a single article, but let’s just say that it is much more than just typing a few words on a specific subject. Press writers have a special talent to attract attention and deliver a message shortly and effectively to the media and that is just what you are looking for
  • Releasing – Wire Services: After the publication has been specially designed to convey a specific message and attract certain attention it is released into what is called “a wire”.  Every company sends their news or announcements through a wire in order to call for publishers, writers, newscasters and reporters who may be interested in finding out more and covering the story themselves.

Tricks to Getting Noticed

Probably you are wondering why someone would pay particular attention to your advertisement having so much competition since there are thousands and thousands of companies out there all battling for attention. The trick is to compel the audience by researching what people are into, what news are becoming trendy and then find a way to make your story relate to those in order to benefit from its vitality.

First Impressions Count

And when we say this we mean the first impression on a screen, so you have to make your article’s title stand out from the rest without straying away from the news you want to be associated with. It can take a while to get the hang of it in terms of creativity and appeal but it will certainly be rewarding to your traffic.

Whatever you do, remember to be careful with the angle you will exploit so that it doesn’t end up back firing, and if you are sure you have found a good opportunity try to hire a professional copywriter from a public release service in order to generate the desired effect with precision.

Making Money through Social Bookmarking

Is This Really A New Trend?

It is certain that some online trends are new to our lives, but have you ever questioned yourself if they are really new at all? Perhaps the reinvention of an old custom is the case of social bookmarking. Bookmarks used to be a very common thing for events, or reading through a book, curiously enough they weren’t something you would share but today it has become something different – so different that it can actually help you make money by impacting your website.

How It Works

On these social websites for bookmarks different people share information, products or links they have found on the internet for everyone to see. This way, each time that someone posts or shares something related to your webpage it creates a back link, which in turn ranks you higher up in search engines’ results, therefore driving more and more traffic to your website.

Making Money from It

If you have a product to sell or a service to offer, this can surely be a game changer if done correctly. Generating affiliate links can be achieved by paying attention to trends, and see what other people are bookmarking in order to determine a compelling title that will most likely interest a network of people or at least have them pay attention to you.

Make Sure You Are Doing It Right

You should, however, make sure that whichever social bookmarking site you sign up for, has enabled link following in the robot configuration, since if it isn’t enabled your search for an audience and back link building will be in vain. You may build something of an audience but it will not benefit your search engine ranking unless they post it somewhere else where this feature is enabled.

Also take into account that it is possible to pay for some sites to bookmark you, some even for a very small fee but this can help you as much as hurt you if you are not careful. Some of these sites have been banned, or carry adult content or aggressive material, which perhaps are not the best things for your business to find itself to be associated with.

Building Traffic by Integrating Social Media Presence with Blog Posting

In this day and age where online competition is so fierce, increasing your traffic is determined by many variables. Luckily some are easy to handle and that is creating links and back links to your site by promoting it on social networks and blogging. But how about linking your blog to your social network profiles? This is a way to ensure all your blog postings out there reach your potential customers while hoping they go viral along the way.

Don’t Overfeed Your Audience

But before you do, you should determine a precise strategy and manner of linking the content. If you have some idea of how each network works then you probably know that the behavior of its users varies as well and something that can be very appealing to one audience can scare away the other – let’s say for example the frequency with which you post some new article, can be very interesting and thorough in one social network while appearing to be a total spammer on the other.

Link but Don’t Duplicate

In coherence with the statements before, linking these accounts and articles may be tricky, so be sure not to end up duplicating your articles. You should also look for bugs or problems with plug-in configurations and also think about if you wish to really tie the profiles together or maybe just one-way (meaning that something which is published in network A is published on network B but not the other way around).

Seek the Help of an Expert

If you need help, you should always seek help from people with the appropriate expertise, at least for a first set up to get you going. It is also advice able that you research when and how to communicate with each particular subset of users in order not to drive them away.

Lastly, think about the consequence that a bad <a href=”http://www.eliteseomarketing.com/link_building.html“>blog posting</a> implementation could produce! It is very unlikely that a user who has stopped following or liking you will look you up again and change their status so take this into account before deciding to take matters into your own hands.

Making Your Small Business SEO Stand Out From the Crowd

If you can make your business rank high in the results of a search engine you are most likely on the way to drive a lot of customers to your store, but this is not something easy to achieve! A lot of things can be done in order to increase your audience and taking to small business SEO can really turn your business around – let alone your bank account.

 

SEO Is Also a Means of Marketing

When people are talking about SEO, usually they are relating the term of “search engine optimization” to a programming or a purely technical matter when they should actually be seeing the opportunity behind this development as another means of properly advertising and marketing your product. One of the greatest parts of investing in it is also the fact that it does not change or vary with seasons and is not restricted to events on a calendar so you can work on it once and benefit from it in the long run without needing major adjustments.

 

SEO Is Also a Process and an Art

But this is not a simple task at all, it is more like an art and it certainly is a process so it takes time. Many businesses think they can handle it themselves, and with the premise that time is money they jump into this complex world and try to save a buck by learning SEO themselves. This is not our advice at all, even if it is true that an expensive consultant could charge up to $15,000 for a search engine optimization, unsuccessfully managing it yourself could end up having a greater cost indeed. So, the key thing is you need to seek professional help to have it done.

 

Conclusion

If you look for a specialized small business SEO consultant instead of a major corporation, you will probably have a better experience since they are budget as well as results oriented – the truth is also that bigger sites require less work because they already have a large audience and a big client base while smaller businesses have to make a bigger effort to stand out from the crowd that online competition represents.

Local Internet Marketing: A Huge Advantage for Local Businesses

It is obvious to say that we are way past naming the “internet era” as a thing to come or a thing we are delving into. Internet has become part of our daily lives, such as water, or gas, or electricity – a basic need of modern living. This is why local internet marketing is becoming more important every day.

 

Searching Is a Consumer’s First Step

Nowadays, looking something up on the internet is commonly the first step before doing anything when researching to purchase a product or hire a service – you probably even you do it. So in order to gain the public’s desire for your particular business it is imperative that you establish some kind of credibility and reputation which you can do by setting up a neat and clear website and backing it with a great social media presence.

Social Presence Matters

Presence in social networks is becoming more and more a cornerstone of customer contact and customer service. Every day less people call support hotlines and try to get in touch with companies through their fan pages and online profiles, and this is because they have the feeling that they are backed by the rest of the client base and it makes sure that their demands are handled in a fast and expedite manner. But most importantly, it shows your audience that your business is alive and it cares.

It Serves a Double Purpose

Of course, there are a lot of other means of advertising online, but a website and a social profile on a network can be very cost effective if it is managed properly, and this is true because since you need an online presence anyway if you do it right you won’t have to keep investing or spending money from the bank

Think Local, Go Global

With good local internet marketing, you will probably be noticed further than you expected in the first place. The internet is a global landscape and if the public sees that your business has a high quality product or service and that it cares about its consumers, you are most likely to climb higher in search engines and start receiving orders from places you never imagined you could reach

The Secret to Achieving Affordable SEO

Many factors will determine whether your website ends up being highly ranked in search engines, and of course you will find at least as many tools to determine if you are doing a good job at keeping your site and articles optimized for the search engine robots. We will list some below but please remember that only professionals can increase your web traffic by the results of this analysis by performing the necessary adjustments to the gathered information – even if these tools make for affordable SEO.

 

Pole Position

Firstly you can find ranking position checkers. These tools will tell you what position your site is in different search engines and against what sites it is competing due to the information and keywords the spiders have found. They may not be able to provide much of a reason and that is why the expert’s knowledge is always a must.

Keywords

Keywords are the first, if not the most important factor of affordable SEO because they go a long way in determining what your site is about to the eye of the search engines. Some tools the experts use go from how your page is being affected by the ones chosen, to density checkers that can tell you if your page is overcrowded of words and becoming misleading or imprecise. Comparing your description to others on competitor site by extracting Meta tags is also handy when you want to be associated or dissociated from a particular product or service.

Links

Since links to and from your site will also impact your site’s outcome there are tools that can show you where your site is being linked from and where it is redirecting your audience. Professionals also use HTML optimizers for shorter links and coding which is one of the most ignored areas of web programming since so much importance is placed on design.

If your site is only starting up with a few articles, it is very unlikely it will be show up on the top of the charts if you don’t seek help from a crew with the appropriate expertise – as you can see, there is a lot to handle even if there are tools to help you monitor the site’s current status.

Applying the Latest Website SEO Techniques to Increase Web Traffic

Search engines are always revising their best practices manuals to ensure that websites are not cheating their way into the top search results in their search engines, and that is why you should try to apply the latest website SEO techniques to increase web traffic in order to stand out from the competition. In case you are wondering what these techniques we are talking about are, we’ll list them below.

 

Look And Feel

A great layout and an accompanying style, along with a gorgeous logo and a smart short and sweet title that provides a precise description of your quality content are the cornerstone of the starting point to climb up the rankings in website search results. The content has to be unique and just about enough not to bore your audience while proving to carry relevant information with well-placed keywords.

 

Reduce Load Times

Load times are without a doubt one of the top factors why a visitor will stop browsing through a website. If a webpage takes too much time to load, they start looking for the information somewhere else. Even if you don’t hear about this as much as you should, this is also an important responsibility of a good website SEO. By looking at file sizes and IP address proximity you can reduce the load times of your site to ensure your visitor stays in it.

 

Link with Care

There is one additional factor that also is a grand part of search engine rankings and it is the links and back links that your site has and their quality. A good building of back links can go a long way for your site, as long as it doesn’t end up being related to sites for spam which will penalize your search result score, relevance and credibility.

 

The Importance of Social Media

Social media is a great way to produce links, you should look out though, for those which have a no-robots policy if you want these back links to become effective.

As you can see, there is a lot to have in mind and we always recommend hiring professional advisors to accomplish the goal of establishing effective search engine optimization.

Improve Your Internal Linking With These Organic SEO Tricks!

It is very important to take into account the conversion rates your site is generating, but there is no conversion if traffic is not really going through your site. Therefore, a solid linking structure should be one of your main concerns when you want your website to be a success in terms of navigation and user experience – as well as achieving organic SEO.

 

Removing Unnecessary Content

In the past, users used to love nice Flash animations with pretty vector graphics and music, but today that type of content will not get you very far, nor will it get you up the search engine’s results. This is because flash animations act as a stand-alone file embedded on to a webpage, and search engines can’t read through the content of these files because they have a proprietary format that is copyrighted by the creators of Flash. Moreover, these animations tend to be very heavy for a mobile connection which will make your loading times very poor and drive your traffic away before they have had a chance to come in contact with any content at all.

Adding Useful Internal Linking

  • Internal linking refers to links from pages within your website to other pages within your website. This is really useful for the user to navigate the site, but it is also great in terms of quality and linking to content which will rank you in search engines. Remember, though, only to use text as a link and that it carries a good, relevant and precise anchor text and not something generic such as “See more” or “Click Me”.
  • If you use any JavaScript at all, link the file externally within the header.
  • Another useful tool is the use of breadcrumbs. These are usually seen on the footer or the header of the site and they show where you’ve clicked in order to reach a certain article but generally are linked to those previous steps providing internal backlinks. Any broken links will severely affect your ranking.
  • Finally, add sitemap.xml file to your website so that robots from search engines can find the content faster and properly.

If you can achieve everything we told you above, then you are sure to improve your organic SEO.