1-866-930-0367


Lose The Bounce with a Web Presenter

One of the worst feelings that can creep over a webmaster is logging on to their analytics page and seeing 1000 visits in 24 hours — with 984 bounces. A bounce, in this context, means a visitor who came to your webpage, stayed for less than ten seconds, and vanished without following a link away (usually by closing the window that was open to the page.)

Bounces are bad, because they tell you that something about your site is fundamentally flawed. It might be that you accidentally linked a forum post about the latest MLS game to your site about fly fishing, but more likely there’s something about your site that people are instinctively distrusting.

Fortunately, there are a few things you can do about it, one of which is to have a web presenter made for your site. A web presenter is nothing more than a pop-up video of a live person that talks your visitor about your business and your site. In some cases, they can be extraordinarily distracting (this is particularly true on modern adult sites) or annoying (if the ‘close’ button is particularly hard to find.) But that doesn’t need to be the truth.

Assuming you can avoid an irritating web presenter, you’ll find that having one reduces your bounce rate significantly. After all, a surfer who came to your site of his or her own volition had a reason to be there — they just decided against it. If you can capture their attention with a web presenter, you can get them past that initial reaction and get them interested again.

It works because of two factors. First, a web presenter has a voice, and it’s a lot harder to walk away from someone you believe is talking to you than it is to click away from a website. Second, the presenter will load and start talking while the surfer is still deciding whether to bounce or not, so having the presenter start with an intriguing or controversial statement can quelch the bounce reflex in it’s tracks.

All that you have to do is make sure that once they’ve decided to stay, they’ll go on to make you some money. We suggest targeted Email marketing.

Need Money? Got a Website? SEO Turns Websites Into Money.

There’s a set of tools out there for everyone who wants to turn a profit with their website: SEO. Search Engine Optimization, or SEO, is an umbrella term for any technique or system used to cause a website to rank more highly in the results pages for specific keywords.

For example, let’s say your website is all about Venezuelan Criollo cocoa beans and the chocolate that’s made from them. You might be on the 4th page of Google if you search for “Venezuelan chocolate”, the 2nd page for “Criollo beans”, and the 23rd page for “Criollo chocolate”.

Anything that you can do to improve any of those ‘Xth’s up there falls under the desmesnes of SEO. Follow a variety of SEO techniques (on-page, off-page, backlink building are the categories, but there are a lot of specific items within each category. For example, on-page SEO means writing copy with an eye toward keyword density; it means watching the contents of your metatags, and it means adhereing to the customer-oriented philosophy of the latest Google requirements.

The result of a few months’ SEO work is the eventual ascension of your website onto the first page of Google for some of your choicest keywords. That, in turn, will cause an explosion of traffic to your site, which you can then turn into money using a variety of techniques from AdSense to affiliate sales to selling, say, Criollo cocoa beans through the mail.

Without traffic, you have no visitors to monetize. Without SEO, you can’t get respectable levels of traffic — unless you replace SEO with some other traffic system, all of which require significant upfront investment (advertising) and/or have a profound potential to fail and cost you a load of money with no real benefit (pay per click marketing).

So website owners who want to turn their sites into cash are left with two options: spend money getting professional <a href="There's a set of tools out there for everyone who wants to turn a profit with their organic SEO performed by a respectable SEO company, or do it themselves. Either way will eventually work (assuming in the latter case they do it right), but the point is that if you want to make money on your site, get to know SEO — it’s how websites turn into money.

There is No Substitute for Custom Blog Creation and Regular Blog Posting

There are a lot of parts of a typical SEO campaign that are kind of replacable. You could, for example, get backlinks through social bookmarking instead of by directory submission. But custom blog creation followed up by regular blog posting — there’s nothing that can replace that.

Custom blog creation is unique because it has an effect on your web presence that nothing else can achieve. In fact, it has a few of them.

First, a custom made blog that you post regularly to gives your website continuous content. The search engines love new content, and with regular blog posting, you’re giving it to them. Assuming your blog is hosted on the same domain as your main content, every new blog post will give your landing page a bit of it’s ‘new content juice’ and keep your landing page higher in the rankings.

Second, a custom blog allows you to control your internal linking structure, which is a complex way of saying you can use it to tell the search engines which keywords to hook to which page. If, for example, you have a landing page about poisonous mushrooms and another about magic mushrooms, you can use a blog to link several keywords related to poisonous mushrooms to the poisonous page. Then, the search engines will see, “hey, all of the poison-related keywords go here…so should we!”.

Third, every blog post offers you a chance to expand your sales funnel. Write the blog entries well, and other people will link to them — and thus, to your website. This is why many businesses go out of their way to create particularly attitude-laden blog posts — because a funky outlook can make people more inclined to link to you.

Finally, blogs are a top-tier method to perform reputation management. Because every blog post is you — your story, your knowledge, your expertise — every time you put something out there, you’re giving your potential customers further evidence that you’re the person they should turn to for all of their (for example) mushroom-related needs.

Using a Press Release Service to Get The Word Out

There are two distinct parts to getting a press release out there. First, you need to have someone who is very skilled in writing them — to write them. That’s because so many press releases hit the aggregation sites every day that any given one of them has to be exceptional in order to get any attention at all.

But equally importantly, you need a press release service to disseminate your press release to as many different outlets as possible. Not only is it slow, repetitive work to try to submit a press release to a dozen different sites, but chances are you don’t know as many relevant sites as a press release service does. The more sites a press release is passed along to, the better the chances that some journalist somewhere will pick it up and run with — and the more backlinks it will earn.

But that’s far from everything. Check out some of the other reasons why you should use a press release service:

  • A talented press release service will do basic SEO to your press release before they submit it, making sure it has the potential to rank well for business-relevant keywords.
  • Between the plethora of sites they’ll submit to and the chance that the release will rank well for some decently-searched keywords due to their organic SEO efforts, a press release service will dramatically improve the traffic driving power of any given press release.
  • Any decent press release service will make sure your story gets indexed on Google News, Yahoo News, Bing News, and so forth. That’s a very challenging task to accomplish on your own, and it’s worth it’s own small wave of traffic.
  • Such a service will also make sure to have an RSS-friendly version of your press release available, adding an entirely different substrata of news readers who stick entirely to RSS feeds available to you.
  • Finally, though this is admittedly a longshot, using a press release service dramatically enhances your chances of getting picked up and played by a major news source. It goes from “winning the lottery” to “being the seventh caller”. Still not terribly likely, but hey — every chance at that kind of exposure is one you want to take.

Three Simple Website Tricks To Take Advantage of Local Internet Marketing

Local internet marketing is a set of techniques that a website SEO guy can use to make sure that, when someone searches for something related to your business and puts in a place name local to your area, they see your website. It’s an amazing tool for getting real people inside your real brick-and-mortar store, because these days real people look up everything online before they drive into town to get stuff done.

There are several things you can do off-page to make sure that search engines correctly place your business geographically. But there are a few things you can do on your site to accomplish the same goal.

Put Your Address In Your Footer
Having your full address appear on every page of your website is a strong way to inform the search engine spiders of your business’ real world location. If you just stick it in as part of your site’s footer, it’ll show up automatically on every page without you having to remember an extra detail, and it will look natural to surfers at the same time. The same goes for your local phone number — 800 numbers are all wonderful and good, but they don’t tell the search engines where you live.

Ask Your Customers For Reviews
Every time a customer interacts with your webpage, they should get a nudge toward a review site. Avoid Yelp, because Yelp doesn’t post reviews that were solicited — but Bing, Yahoo, Google, Amazon, and other review sites certainly don’t mind. And even if you get the occasional bad review, that’s actually a good thing — it lends credibility to the good reviews. Part of the review process involves telling the review site where you live, which is another source the search engines will use to place you.

Have a Separate Landing Page for Each Branch of Your Store
If there’s a Jay’s Farm Stand in Aberdeen, Washington and another one in Olympia, Washington, there should be a landing page for the Aberdeen branch and another for the Olympia branch. Each should have it’s own address and local number listed, and each should have it’s own separate reviews. That will help the search engines establish which searches should be directed to which locales.

Thinking Rich And The True Meaning of Affordable SEO

There’s a reason why most Internet Marketing forums and websites have just as much time devoted to financial or business self-help as they do to details like mobile website design — it’s because getting started in an online business takes a particular kind of attitude. Or rather, it takes a specific kind of attitude to succeed.

The chief attribute of people who succeed online is that they think ‘rich’. In other words, they know the value of their money, and they don’t waste it. They know the difference between an asset (something that creates more money) and a liability (something that costs money.) The famous example is a car — many people think of a car as an asset, but it’s a liability, because it costs money (gas, repairs, etc.) without making money (except when you sell it, but even then it won’t make nearly as much as it cost.)

SEO can be either an asset or a liability, depending on a lot of circumstances. You can pay a company to get you ranked for the wrong keywords, or you can pay them to get you ranked and then not have a website that converts traffic into sales. On the other hand, you could turn over a small fortune and find that you’ve earned it back at the end of the month because you got a flood of visitors and turned it to a continuous stream of sales.

What does it mean, then, to have affordable SEO? It certainly doesn’t mean the absolute cost of the operation, because if the work fails, it doesn’t matter if you spent $5 or $5000 — your RoI is zero. When it comes to SEO, affordability is answered by one simple question: did it make you more money than it cost?

The question is harder to answer than it seems, because SEO is cumulative. Your first few months of SEO might seem like total flops, but then in the third month it picks up and by the seventh month you’ve made quadruple your total investment and you’re still building on that.

People who think rich look for a company who can do SEO right — who has a reputation for doing SEO right — and then they commit with the understanding that in the end, their expenses will be more than paid back. In the end, they are the ones who succeed.

Article Writing and Distribution is the Foundation of Long Term Success

When you get going with a Web-based business, there are two separate tacks that people take in order to establish their success. The first is to spend money on advertising, get people to come visit their sites, and hope that they make more than they spent on advertising. The second is to work, spend a lot of time building backlinks and raising their rankings through organic SEO, and hope that they rank high enough to start bringing in enough money to pay the bills.

Then, there’s article writing and distribution. It’s both at once, and it works wonders.

In general, you can pay someone to write the articles, to distribute the articles, or both — though frequently it won’t be the same person doing both parts. That’s because the kind of people who find it easy to string words together with flowing eloquence tend not to enjoy sitting there and mindlessly clicking “submit” over and over on dozens of different article directories, and vice versa.

Once you find the people who can tag-team the job appropriately, however, you’re golden. Here’s why: when you have a well-written article and you submit it correctly to an authoritative article directory, you get the total package. Your article will likely rank quickly for it’s chosen keyword (assuming you did your keyword research correctly, of course). Once it’s ranked, you’ll start getting organic traffic through it as people click from it to your homepage.

That’s targeted traffic, and it’s worth quite a bit. Moreover, every article provides you with a context-controlled backlink with the anchor text of your choice, generally from a quite reputable source. (If you’re submitting to Jackopff’s Article Bucket, you might want to reconsider and see what it takes to get onto EZineArticles.com or another major article directory.)

Repeat the process, coming up with quality topics, solid keywords, and reputable directories every time, and you’ll soon find yourself with a quite functional web-based business. It’s a lot of effort, and it takes both creativity and technical knowledge, but once you know the game, it’s very very worth your while.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Directory Submission: The Front Line of Backlink Building

When it comes time to get someone to do some basic website SEO work for you, there are a lot of different techniques that they could engage in order to get your website indexed and ranked quickly:

  • Article writing and distribution
  • Blog commenting
  • Directory submission
  • Forum posting
  • Video marketing
  • Social bookmarking
  • Custom blog creation
  • Web 2.0 properties
  • And those are just the most common…there are dozens more!

It’s important that SEO companies use a variety of these different kinds of methods. One thing that search engines hate is a monotonous link profile. In other words, if 80% of your links come from forum posts, the search engine isn’t going to give those links a lot of authority, because they’ll assume the same person is making all of those forum posts.

That said, there’s a pretty good logic behind doing at least one of those activities often and first: the directory submissions. The reasons are simple.

You Get Indexed
If you’re a brand-new site, you need Google to recognize your existence as a valid site before it will send you any traffic about any subject. Getting indexed can take weeks if you’re not smart about it — but when you submit your URL to a few dozen high-authority website directories, you virtually guarantee that you’ll be indexed within 24 hours.

You Get Authority
Website directories — at least, when they’re chosen well by your SEO people — have quite a bit of standing with the search engines. They tend to be old sites (that’s good), with pretty narrow categories, meaning your site is on a page with a bunch of closely related sites (that’s good), and the links are one-way rather than reciprocal (that’s good). All that goodness adds up to plenty of benefit for your website.

You Get Control
When you submit a link to most web directories, you get to control a few very important things. The first is the description of your site in the directory itself. That gives you control over the context your site is listed in. The second is the anchor text of your link — that lets you focus your site’s ranking impact on a particular search term.

With all of these benefits, a startup’s strategy should be obvious: start with the directory submission, move on to everything else. You’ll be glad you did.

Local Internet Marketing Is Good Small Business SEO

In the vast world of small business SEO, there are some practices that are obvious, and some that are overlooked by many small businesses. For example, it’s commonplace for small businesses to have a website and for that website to feature a blog. That’s just good SEO. But one thing that many businesses seem to completely overlook is the power of local internet marketing.

Local internet marketing is essentially the art of convincing Google and the other search engines that your business exists at a specific location. The result is that when people in your area search for a keyword related to your business, they see your website in the rankings. The second result is that when people someone else search for a keyword related to your business alongside a keyword related to your locale, they’ll get results that include your website.

The reason why local internet marketing is good small business SEO is simple: it’s easier to be a small fish if you’re in a small pond. A florist in remote Forks, Washington can reach the top of the local rankings with about twenty minutes of concentrated effort — compare that to the 55 million results for “floral delivery” without the location in mind. Even if you live in a big city like Los Angeles, local internet marketing can cut your competition by as much as 90% compared to the generic form of your chosen keyword.

Local internet marketing also has a bigger benefit to your business than generic internet marketing does. That’s because local internet marketing sends people through your front door. Broad-keyword internet marketing sends people to your website. The conversion rate from visitor-to-buyer on a website is excellent at about 5%. The conversion rate for visitor-to-buyer in a brick and mortar store is appalling at 5%; it’s average around 40%. So local internet marketing is easier to rank with and converts better.

If you own a small business, you have every reason in the world to look into local internet marketing — but just in case you need one more, here goes: most SEO companies charge less for local internet marketing than they do for broad-spectrum SEO work. Check it out for yourself, and jump on the bandwagon before someone else in your town takes the number one spot all for themselves!