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Big Corporate vs. Small Business SEO: Money Changes Everything

There’s no doubt that SEO works wonders for large companies. You only have to type in some big broad brash search terms into Google to find that out. Type in the most popular toy into a search engine today, and you can guarantee that you are going to return some results from some of the biggest stores in the world. Of course, many of these companies have a head start – Google already know they are important, so give them credence even before their multi-million dollar SEO campaign has begun.

We know that these huge companies spend huge amounts of money on their SEO, and this of course means that it can be impossible to compete at times, but that doesn’t mean there’s no place for Small Business SEO. If you enlist the help of an SEO company you don’t have to have a huge budget to make a difference to the way your business operates. A few small changes to the structure of your page can often have huge results, and that’s before you even consider the possible effects of viral campaigns, ethical link building efforts and some fresh and relevant content on your blog site.

Smaller companies often choose to focus on Local Internet Marketing because they feel that they have a better chance of competing, and this is often the case. While the major corporations are likely to dominate the search listings for big national phrases, if someone is searching for a product in their local area, they are just as likely to want to go to a smaller store, which means Google is just as likely to want them to find a local store through their search. The important thing is to make sure that it is your store that is found!
A lot of large businesses are juggernauts, and there’s no stopping them, but as a small business, you don’t have to stop them to find success. A good SEO agency will find areas of the market that you can improve in through Organic SEO techniques, and will implement these to help you to become a stronger and more financially viable company. It doesn’t mean that you are going to be playing with the big boys, but increasing profits and traffic should be eminently possible.