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Blog Posting for Driving Online Business

There’s a ton of information and advice on how to market your website or blog. We’ve heard about how to create quality content, marketing with articles and the importance of auto-responders. Marketers tell us we need to be visible on the blogs and forums that fit our product niche. I’ll admit that I haven’t been consistent with this in the past. But, I made a decision to make better use of blog posting for driving online business and this is what I found to be helpful.

Identify the Top Sites
Whatever the industry you’re working in, there is a blog or forum that fits. The task is to identify the top sites – the ones that are most frequently visited and used. You want really active sites. Once you’ve made this target list for blog posting, you’ll need to follow these steps:

  • Prioritize your list by activity and relevancy to your industry.
  • Register with the forums and blogs that are at the top of your list.
  • Take the time to read and be sure you understand the site’s terms of use. You don’t want to get kicked off because you violated a condition of use.
  • Once you receive the email confirming your registration, activate the site membership.

Blog Posting Tips
Because blog posting is time-consuming, it’s often avoided as a marketing strategy. But once I got the ball rolling, I found that I really enjoyed helping people with good advice. These are the top tips that I found helpful to get started:

  • Go to the blogs that are the busiest and get plenty of comments. When you sign in, click “new posts” – this will tell you how active the website is.
  • List your top sites on a spreadsheet. Spend a max of one hour per day on the sites.
  • Contribute to the newest posts as early as you can. With a really popular thread, you want to be at the top.
  • Always offer value, assistance and relevance to the discussions.

Finally, realize that it will take some time to see the results of your efforts, but it’s great for driving online business.