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Blog Posting Is A Discipline Every Business Owner Should Master

Custom blog creation — that is to say, having a blog built for your business that has automated SEO features set up by an SEO professional — is a good idea for every business that doesn’t already have one. But once you have your customized blog, you have a choice to make: who is going to do your blog posting?

You can always hire a content writer to get it done for you — there are no shortage of people on the Internet who will throw some words together for a few cents apiece. Maybe your SEO company has some of these people on staff (or knows a few reliable ones to outsource to.) But the problem with hiring other people to write your blog posts for you is that none of them know your business like you do.

Even if you don’t have the time to write a new blog entry once every week (and really, that’s the absolute minimum you should be producing), you still ought to get involved and write at least one unique post every other month. The reason why is simple; your customers want to get to know YOU. They don’t care about some researched-and-rewritten hash from a content writer. That stuff is great filler, but it’s not specific to your business.

Blog posting isn’t really all that difficult, especially if you only toss out one blog post every other month. Save up your news, and share it with the world. Every time you put on a new sale, introduce a new product, service, or employee, or basically anything else interesting happens, put up a blog post about it. It breaks the mostly-monotony of the content-producer posts and gives the customers a sense that you really are personally interested in sharing your business with them.

If you don’t think you’re a writer, don’t stress — just make sure you have a solid spellchecker, and you know what’s going in on your business. Your honest words of success, despair, or even silliness will help you connect with your clientele and bring them into the fold.