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Can Google Buzz really help Search Engine Optimization?

All business sites are subject to Search Engine Optimization (SEO) practices these days. The main aim of SEO, as you are perhaps already aware, is to boost up your prospects of achieving a higher position in search engine rankings. People need information about products and services continuously. They go to search engines like Google and Yahoo!, type in one or more words in the search text box, and click the Search button. Within seconds a search list appears. The main aim of SEO is to tune a site to be search engine friendly so that it appears towards the top in the search list. An optimized site has a much greater visibility than a non-optimized site.

SEO practitioners continue to search for newer avenues to boost up their site’s SEO prospects. Many processes and techniques have become well-known and established today. But with the passage of time, newer things are coming up in the SEO arena. Some of these are quite nascent. Google Buzz, one of the latest social networking media, is one such tool that can influence a site’s SEO prospects.

What is Google Buzz Anyway?

Google Buzz the latest social networking tool offered by Google Labs. The tool was launched on 9th February 2010. Google Buzz is expected to do what exactly Twitter and Facebook – the social networking giants do. But, Google Buzz doesn’t pose any immediate threat to these two social networking biggies. In Google Buzz, you can update your status and let your followers/friends know what you are doing. You can also share your choicest videos, pictures, and music with your friends. Google Buzz is easily accessible in our day to day lives as it can be accessed right from your Gmail account. Without going to the unique features that Google Buzz offers, let us concentrate on the tool’s SEO prospects.

Google Buzz and Its SEO Implications

SEO specialists are ranking Google Buzz high due to the implicit predisposition Google search engine is likely to have to its own new product. The ‘auto-following’ feature, by which you can grow your social networking activities quite rapidly from Gmail, holds great prospects in terms of increased visibility.

If you follow the behavioral pattern of Google search engine, you will observe that Google is now moving towards ‘real-time’ or ‘blended’ search. You will not only see the organic search list (the links that are listed free based on Google’s search algorithms) and the paid links, you will also see images, video, Twitter, MySpace and news posts in the list as and when they happen to match the search keywords. It is highly likely that Google will give importance to inbound links to your site from Google Buzz posts.

In future, these posts may likely be listed in the search list and may lead to increased traffic to your site. Google Buzz, being Google’s own baby, will naturally be in a more advantageous position in the area of blended search. In the launch video of Google Buzz, Google has already indicated that Google search engine will index Google Buzz posts. Thus, you can easily imagine the prospects Google Buzz holds as an SEO-enabler.