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Can Small Business SEO be Affordable SEO?

For most of America’s small businesses, SEO is one of the last things on their mind. Most businesses still don’t have a website, and those that do think of their websites as a nominal web presence — they have it because they’re supposed to, not because it’s part of their marketing plan. If they understood how effective and affordable SEO could be, they might be singing a different tune.

Putting together a killer webpage isn’t actually all that difficult. The chief thing to recognize is that, unless you’re already an expert in HTML, Flash, Cascading Style Sheets, and graphics design, you don’t want to do it yourself. You need someone who does professional business websites for a living — if you’ve ever visited a small business website and recognized the web styles of the late nineties in action, you know why.

That means that before you even worry about SEO, the money starts to flow. But the best website in the world is just a placeholder without traffic — and that’s what SEO is for. So you spend more money on SEO.

At that point, a dichotomy emerges: there are those websites that will simply never pay for themselves, because they’re not written in a way that drives customers to spend money online or drive them to walk through your front door — and then there are websites that successfully make money The definition of affordable morphs, at that point, from a perspective of “how much of my budget can I afford to spend on this” to a perspective of “is this bringing in more than it costs?”.

If you’re a small business, you can make money from your website in several ways. You can sell things directly from your site. You can offer coupons that people can print off and bring in. You can even offer emailed newsletters that tell subscribers all the reasons why they should come into your store week after week. The options are limited by your imagination and your budget — there’s no reason why any business should ever have a website that isn’t making money.

If the combination of website+SEO is making money every month, then your SEO is affordable, end of story. You might find a more cost-effective deal elsewhere if you poke around (it’s actually less likely than it might seem), but as long as the bottom line is net-black, congratulations — you’ve built a website that’s good for your business! Keep it growing and watch the profits improve.